9 Small Stories To Teach You Success (1)

1. A smart businessman who sends 2/3 land to the government.

There is a barren land on the hillside 30 miles away from a city in the United States. The owner of the site sees the land useless and sells it at a very low price.

The new master brainwashed to the local government department and said, "I have a piece of land, I would like to donate it to the government without compensation, but I am an educating and saving the nation, so the land can only build a university.

The government got the best of it and agreed immediately.

So he donated 2/3 to the government.

Before long, a large scale university stood on this barren land.

The intelligent land owners built student apartments, restaurants, shopping malls, bars, movie theaters and so on on the remaining 1/3 land, forming a commercial street in front of the University.

Before long, the loss of land was from

2, Harry: buy my circus ticket, complimentary peanuts.

Harry, the American propaganda genius, was fifteen years old when he was six years old and worked as a child labourer in a circus. He was responsible for Hawking snacks in the circus.

But not many people go to the theatre, and fewer people buy food, especially drinks.

One day, Harry came up with a strange idea: to each audience who bought the ticket, he presented a package of peanuts to attract the audience.

But the boss firmly disagreed with his absurd idea.

Harry used his meager salary as a guarantee, asking his boss to give him a try, and promised that if he lost money, he would deduct from his salary; if he made a profit, he would only take half of it.

The boss reluctantly agreed.

After that, there was more than one volunteer propagandists outside the circus Venue: "to see the circus! Buy a ticket for free and give peanuts a good bag!" in Harry's endless cry, the audience was several times more than usual.

After the audience came in, Harry began to hawk up drinks, and most of the audience, after eating peanuts, felt thirsty and would buy a bottle of drink.

After such a circus, the turnover increased by more than ten times.

In fact, Harry fried peanuts with a small amount of salt, so that peanuts better to eat, and the more thirsty viewers, the beverage business is naturally better and better.

3, President and Book

A group of publishers in the US had a long list of unmarketable books. They sent a copy to the president and asked the president for advice repeatedly. The president who was busy with the administration did not have time to get entangled with it. Then he said, "this book is good!"

Publishers have been widely publicized: "there are now books sold by Mr. President."

As a result, these slow-moving books were soon robbed.

Not long after, the publisher sold another book, and he gave it to the president.

The president took a time to ridicule him and said, "this book is awful."

The publisher listened to the exultation. He advertised: "now there are books sold by the president."

As a result, many people sold out of curiosity to buy books.

When the publisher gave the book to the president for the third time, the president accepted the first two lessons and refused to comment.

The publisher advertised: "now the sale of books that the president is unable to reach the following conclusions!"

4, the "bad idea" advertisement with good results.

Texas's guest sans freight company has worked hard to expand its popularity, but it has not worked well.

Because the boring content of freight is just like playing the piano to the average American who is the first entertainment and the first consumer.

In desperation, they found a friend in the press and asked him for advice.

The journalist said,

Later, the company negotiated with a local famous newspaper and made an advertisement on the top hurdle of a local couple's wedding tour: "they spend their honeymoon on the truck for 45 thousand kilometers."

On the second day of the advertisement, a topic was immediately spread to readers: "who wants to come out of the bad idea? The new couple spend their honeymoon on the truck!" "who else is the guest sans freight company?" since then, the company has gained fame and wealth.