Lei Hongbo: Xiangjiang'S Rome Century

Lei Hongbo, from Hunan.

After 13 years of struggle in Zhongshan, Guangdong, he is a personality. This city is a commonplace. The Rome century is a link.

The city gave Lei Hongbo space, and Lei Hongbo conveyed some spirit to the city.

In underwear

This visit to Mr. Lei Hongbo, catching up with his summary of the end of the year and the 2012 development plan, has been very busy. At the request of the vast number of industry readers, Mr. Lei Hongbo still took the valuable time and accepted the exclusive interview with the underwear view.

"Rome century" is a classic brand of high-end brands on highways.

"Now the Rome century is on the high speed road, and I use the strength of my whole life to go forward, so that I can't look back!" this is the most impressive speech Mr. Lei Hongbo gave us in the entire interview process.

The experience of life, the accumulation of experience, the persistence of life and the keen sense of fashion have made Mr. Lei Hongbo interpret his underwear for men.

"If you want to be a man

The spiritual connotation of "mountain high man peak" is based on the core competitiveness and core idea of the enterprise.

It will not be changed by market changes, product changes, new technologies and management fashion trends. The core values come from the internal beliefs, personalities and imagination of employees and leaders, what all members agree with, and ultimately, as an idea, constitute the culture and value orientation of corporate culture.

The core values of the Rome century are: innovation, struggle, and continuous self pcendence, win win and training.

Although Mr. Lei Hongbo's state of state is so stable and calm, he will still pursue higher grade and more demanding requirements for the present work, and keep the quality of the product closely related.

Mr. Lei Hongbo is a man of great learning ability, which is the most popular peer evaluation.

When we talked about eating in the "Xiang Xiang" restaurant, after their management reform, the whole process of the kitchen cooking was broadcast live in the hall, so that the consumers could feel relieved. When everyone in the restaurant was praising their hands, what did ray always seem to realize? Could he broadcast the video report of every product in the terminal image shop?

In the words of Mr. Cai Wenmin, editor in chief, "Lei Hongbo is a man who constantly surpasses himself, striving for excellence, and innovating more than ever." he is a man with goals and dreams. Just like Wang Guozhen's verse, "there is no mountain higher than man; there is no way longer than feet."

The correct attitude towards achievement is achieved in the Rome century.

"As the important leadership of the company, we should have the correct method and the correct attitude towards the cause of success.

This way the boss will understand you, support you and cooperate with you.

Mr. Lei Hongbo will make an appointment every week. Mr. Chen Deqiang will exchange ideas, report on work, talk about the future, talk about plans, talk about ideas and dreams.

Lei Hongbo has been engaged in the pharmaceutical industry. He has failed in his personal career and lost about 200000 of his venture. He has once confused him. How should he start a new life, whether to open up new fields or continue to start his own business? But one thing is that he must admit that during his time in his own business, though he failed, he had a better entrepreneurial mindset. He knew what the business operators needed, and he stood thinking from a high-level perspective and treated the company with an entrepreneurial mindset.

In the confusion of personal entrepreneurial failure, Mr. Lei Hongbo was in touch with Mr. Chen Deqiang, chairman of Rome century, and Lei hung po said, "Chen Dong is guiding me in a bright light.

Chen Dong is the most grateful person in my career. He is also a work addict who is good at developing trust and expanding the blueprint for future development of enterprises.

Ray general is right. Most entrepreneurs are conscientious. What you do is very clear to the operator. What an enterprise should remember is not to start without anything. Mr. Lei Hongbo is an excellent professional manager who wins respect and recognition in the whole industry. It is the result of mutual tolerance and respect for each other's personality and values between the business operator and his individual. He has made full communication in the management process to reach mutual trust and adjusted the interest relationship to the state of mutual recognition, so as to achieve mutual success.

Abraham Lincoln once said, "I have always believed that if a person is determined to get some kind of happiness, he will be able to get this happiness."

As long as you do it with your heart, you will get the support you deserve.

In fact, there are only slight differences between people, but such small differences often cause huge differences.

This difference is precisely the mentality of this person.

Mr. Lei Hongbo is able to achieve something because he has the right mentality.

"Men's underwear" was first put forward and put into practice.

Boutique underwear is still in a very embarrassing and very limited channel. When autumn and winter arrive, the terminal stores and hypermarkets are selling warm and home clothes, and feel that their underwear can't go away and they can't make money.

Is not a consumer nor the industry attention, but also a relatively weakened category.

Mr. Lei Hongbo put forward the concept of "men's underwear" at this time. Once the concept is put forward, it is necessary to upgrade the sales mode and set up a special area and a special area for men's underwear.

Derivative more men's boutique products, to adapt to the development of the market.

The new concept of "men's underwear" is imperative.

When the product era changes to the brand era, we must cultivate enthusiasm and attitude of the brand.

In the channel, "men's underwear" will follow the business model of men's underwear life shop and exclusive store.

The Rome century has now spread the category to men's underwear, socks, beach pants, swimming pants, vest and compassionate. In the near future, it is possible to make articles on household clothes and thermal underwear. Of course, the main products are men's quality underwear, which are developed for men's underwear and the whole series of products.

Make your life romantic by way of Italy.

In recent years, the quality underwear business in Zhongshan has developed a bit too fast, attracting many industries and foreign entrepreneurs who come to Zhongshan.

But there is also a big problem - the homogenization of products is becoming more and more serious.

"In the face of serious competition and homogenization, we must innovate and innovate with barriers." this is the breakthrough of Lei Hong Bo's problem, which is impossible to imitate and surpass.

He said: "although the market competition is cruel, it is absolutely fair. Whoever owns the brand that the consumer recognised, simply means that the more fans he owns, the more he will occupy the market, and he will be invincible.

Many facts have proved that the market share of products with culture, taste and connotation is much higher than that of non cultural and non brand products.

In the 2011 Rome century, the first stage of brand building was successfully completed. In 2012, it was a significant upgrade and expansion year, and the second stage of implementation of the company.

In the second stage, the brand image of Rome century will be upgraded once again, the brand culture will be upgraded again, and the "Italy way" will be truly landed.

Now the Rome century has jointly designed and launched a standard for men's underwear industry with an excellent planning company.

It will also cooperate with the cooperative planning company in mid April to make a grand Rome century men's underwear show in Beijing, publish the authority of the cooperation between Rome century and CCTV CCTV network, and announce the important news of establishing "Rome Century Business School".

After training and important meetings in the first half of 2012, the second half of the year will focus on channel building and business model innovation in the whole country. 5-8 markets will be selected. Every market is equipped with professional business personnel to conduct guidelines for men's underwear counters and district directions.

That is to say, in 2012, the biggest change in Rome's century is business model innovation and channel innovation, which will be the biggest detonation in Beijing conference.

Zhongshan has been concerned about the development of high-quality underwear, has always regrets that most of the enterprises in Zhongshan are very pragmatic, treat products, fabrics, crafts are very demanding, it is precisely because of this dedication, so that the whole of Zhongshan's underwear has big strides.

When it comes to the pursuit of short-term benefits, malicious imitation and vicious competition, some of the owners of enterprises are deeply absorbed by Lei Hongbo, saying: "the product can be duplicated, but the real brand soul can not be duplicated."

At the same time, I hope that through the "underwear view", more operators will be encouraged to communicate with the word "sincerity" to create brand and truly promote the healthy and rapid development of the industry.

This is a realm, and a profound understanding of ourselves. We wish Mr. Lei Hongbo the best wishes of the Rome century in 2012. Let's hope for another peak.