Network Clothing Brand Masa Marceau Closes The Only Physical Store &Nbsp; Or Because Of Financial Difficulties
Martha Marceau closed the only experiential shop in the world trade street.
On March 8th, it is reported that Marceau, the online clothing brand, has closed the only experiential shop in Beijing's world trade scale today in the 38 quarter.
And this experience shop was once the focus of the promotion of masa Marceau brand.
It is understood that in 2010, Masa Marceau in Beijing CBD theme business district, World Trade Street Street launched the offline experience shop, and claims to have achieved profitability.
Now, for the closure of the only entity store, the industry speculated that there was a problem in Marceau's capital chain.
The store opened at a relatively high rent, and the traffic volume is not a traditional customer group. The test pressure of the physical store operation is too high, so it chose to shut down.
Masa Marceau spokesman and vice president of Meishan said Marceau was closed.
experience
It is hoped that this year's development focus and capital investment will be part of the online business.
Once established offline experience shop, the important role is to cooperate with online sales, to provide consumers with more humane services.
It is reported that by the end of 2008, Wang Xiao, one of Baidu's seven swords, was the director of the client at Baidu, and angel invested in the newly established Masa Marceau.
At present, Wang Xiao left Baidu and launched a small angel alliance called Ding Feng Association.
Marceau's investment structure, Wang Xiao as angel investor, completed the first round of nearly $10 million financing in January 7, 2010 and invested in Sequoia Capital.
In January 2011, the second round of financing was completed, led by aurora borealis.
Redwood
Capital and investment.
Insiders said that Marceau may encounter the problem of capital chain in the cold weather of the electricity supplier.
Since the second half of 2011, e-commerce has entered the cold winter, and many e-commerce companies have gone bankrupt or laid off.
The following is a list of failures or layoffs:
In March 31, 2011, Baidu had business adjustment, and the mall business was pferred to Lok cool days, Yao point 100 partners.
In August 2011, the van was cut 5%, and the official did not respond.
In September 2011, the Dunhuang network layoffs, officials said structural adjustment.
In October 2011, the snack B2C SNI network was closed and pformed into a reservation website.
In November 2011, MSN mall had a stop operation.
In December 2011, the luxury B2C hoha network went bankrupt.
At the beginning of 2012, the luxury network B2C was still laid off.
January 2012, mission treasure network
Capital chain
Crack.
A new round of financing has been obtained.
In January 2012, fashion B2C went to the Xiu net to complete layoffs and integration. All the Beijing branches were pferred to Shenzhen.
In January 2012, the product convergence network collapsed and the capital chain was broken because of insufficient financing.
In February 2012, close fitting clothing B2C and cotton were laid off.
In March 2012, after the closure of the mart mart, the chain broke.
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