Ferragamo Shanghai Celebrates 80Th Anniversary At The End Of March

The promotion of top brands in China continues. Last year, SWAROVSKI spent three consecutive days in Beijing. In October, Fendi spent ten million dollars on the show in the Great Wall. Now it's Salvatore Ferragamo to celebrate the 80th anniversary. This time it finally came to Shanghai, and the three day event will start in March 28th.

Ferragamo is the first luxury brand to enter China.

A pair of shoes loved by celebrities such as Audrey Hepburn, Marilyn, Monroe, Madonna, Hitler and Duke of Windsor are absolutely charming and charming. The Salvatore Ferragamo from Italy has met with the global women's fastidious sense of shoes.

Founder: Salvatore Ferragamo (1960 die) Designer: Salvatore Ferragamo design style: elegant, elegant, practical and style equal, traditional handcraft design and style novel reputation all over the world.

The fact proves that Salvatore Ferragamo can touch people's hearts with innovative flat shoes. Today, he heels up his heels and designs super high heels, which can also create another trend.

Salvatore Ferragamo, the first generation of shoe king, founded its brand name in 1927. Although it has gone through the global economic recession and the Second World War, it still stands tall, and has become an everlasting classic fashion brand representative today.

Salvatore Ferragamo was born in Bonito in Italy in 1898, ranking eleven in fourteen children at home.

Because of the poverty of family environment, early years, shoe apprentices began to help families.

In the southern part of Italy, shoemaker was regarded as one of the most humble jobs, but Ferragamo was full of ideals. At the age of nine, he was determined to create perfect shoes that combine beauty and practicality.

By the time he was thirteen years old, he had owned his own shop and made the first pair of tailored leather shoes, and began to create the first step of his fashion kingdom.

Then Salvatore went to Santa Barbara, California, and opened a shoe store, and designed shoes for the movie, so that his name began to circulate in the stars.

At that time, Salvatore went to Losangeles university to study human anatomy, so as to make perfect shoes.

In 1923, he opened "Hollywood Boot Shop" in Hollywood, and worked with many famous film producers to make the name of Salvatore Ferragamo more widely known.

In 1927, when he saw that there was no senior shoemaker in Italy, Ferragamo decided to return to his hometown and set up his shop in Italy, with up to sixty employees. At that time, he was the first person to produce large quantities of hand-made shoes.

However, after the Wall Street crash in 1929, Ferragamo also declared bankruptcy in 1933.

Because of the war relationship, leather is restricted, but it encourages Ferragamo's design idea. He uses coconut leaf fiber and two kinds of celluloid to make shoe upper. His sole is made of high heel sponge shoes and sunken heels with wood and Chinese pine, and draws or engraved bright colored geometric patterns or mosaic gold glass decoration.

In 1936, Ferragamo designed sunken, beautiful tipping pine shoes, because he was unable to continue to use iron bars to join the arch of shoes when he was in short supply.

In fact, these heels are not new concepts, but their designs have made these styles popular. In the two World War, they were very popular with women.

In 1947, Ferragamo was known as "Naiman Marcus Award" in the fashion world for its pparent glass shoes. It became the first shoe designer to win the award. Oscar's winning works were meticulously designed, the heel was deformed into F type, and the gold sheepskin was covered with a pparent nylon thread on the upper.

In 1948, Ferragamo continued to lead the trend. The very fine and high-heeled shoes became a gorgeous fashion on the feet, creating another new fashion.

In 1951, Salvatore Ferragamo completed its first fashion show.

Ferragamo published the Autobiography of The Shoemaker of Dreams in 1957. At that time, he had created more than twenty thousand designs and registered three hundred and fifty patents.

In 1960, Ferragamo died.

Since then, under the leadership of Ferragamo's wife Wanda and his six children, the business of the Salvatore Ferragamo shoe Kingdom has grown to fashion garments, jewelry and leather.

Ferragamo products are all over the world.