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Wenzhou'S 8 Shoe Enterprises, Network Operators Embrace Marketing

2012/3/9 15:20:00 9

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Yesterday, in

Wenzhou City

Under the initiative of the economic and Trade Promotion Association under the commerce and Industry Bureau, a number of electricity suppliers and operators joined together to launch the integrity alliance of Wenzhou online merchants, and the 8 footwear marketing providers took the lead.

After the establishment of the alliance, it will fulfill the self-discipline agreement such as extending the period of free redelivery, and never selling fake and shoddy products.

This alliance will reduce the marketing cost for the electric business enterprises through the strategy of Baotuan development and resource sharing, and will launch a gold rush special activity in Taobao from March 12th to March 18th.

It is understood that the 8 companies that initiated the establishment of the integrity alliance of the Internet merchants are footwear brands, namely AOKANG, Zhuo zni, Jiamei, BGG, Yue liberty I, Sufen, Gao Laozhuang, and Austrian shield.

After that, the integrity alliance will gradually expand to clothing, sanitary ware and other industries.

By the end of February this year, according to the data of the city's industry and Commerce Bureau, our city already owns 42 more mature local network trading platforms, such as green digital, China switch network and so on, and a total of 26454 enterprises are involved in e-commerce business.

Shao Mingxi, President of the Municipal Association for promoting network economy, said that there are currently more than 300 members of the association, and it is set up on the eve of "3. 15".

Integrity Alliance

We should issue self-discipline conventions and make commitments to consumers in order to better cultivate the sense of responsibility and self-discipline of Wenzhou Internet operators.

At yesterday's founding meeting, 8 Wenzhou enterprises showed a new attempt of Baotuan marketing.

The organizers of the "tug of arms" plan introduced the first trial of water. They will deliver the goods around the clock during the activity. All the participating products will be fully checked before the shelves are put into operation, and the after-sale system will be fully communicated and filed. After that, the customer service will be extended to 30 days from the 7 day of the industry's default. The whole house will be deducted one hundred percent, so that the refund dispute rate will be controlled within 0.1%. It is estimated that the daily traffic volume will reach about 2 million people per day.

On the Taobao website, there will be focus recommendation and floating advertisement on the front page of Taobao. The gold coin page is the specialty of these 8 enterprises.

"8 enterprises jointly advertise and plan marketing together through joint activities, and plan to share warehousing and logistics channels in the future so as to minimize the operating costs of single enterprises and enhance their competitiveness."

Luo Chuntai, the responsible person of the electricity industry association of the municipal network economic promotion association, said that the cost of online marketing has been constantly pushing up. Therefore, it is a good way to reduce the cost of marketing by establishing the form of alliances and accumulating the resources of all parties.

from

TaoBao

In view of this, the regional tug of sale like this is very rare.

Luo Chuntai said that on the basis of the "test water", the alliance also plans to launch a special product of Wenzhou products such as clothing and sanitary ware in the future, and extend the platform to Juhuasuan, Jingdong mall and QQ pat.

According to the Municipal Bureau of industry and commerce, by the end of February this year, a total of 26454 enterprises in Wenzhou had been involved in e-commerce operations. Among them, more than 5000 were stationed in Taobao Fair (personal stores), more than 2800 were stationed in Tmall (Tmall.com), and the annual turnover of Taobao network reached about 5000000000 yuan, ranking thirteenth in the country.

But at the same time, all kinds of complaints about network consumption in our city are also developing frequently.

According to statistics, in 2010, the Municipal Industrial and commercial bureau handled 114 disputes on Internet consumption, reaching 874 in 2011, and nearly 403 in February and nearly 1 this year.