Min Faction Shoes And Clothing Enterprises Love Shop &Nbsp; Have Entered The Electricity Supplier.

"Sales were good last month and sales reached six digits."

Lin, a shoemaking company responsible for network sales in Fujian, is happy to talk about this year. This year, the company is doing third years of online store sales. "Last year, our online store sales have broken millions of yuan, and this year it is expected to reach 2 million yuan."

It is understood that through the Taobao network and other network trading platform to expand the capital of Shishi enterprises are not few, and some even began to build independent mall.

"Wolf king" push forward electronic commerce

along with

In the past, Zhou Shaoxiong only attended some relatively traditional meetings, and rarely touched on the forum of online shopping topics. But in recent two years, the number of Zhou Shaoxiong appearing in the network business conference has increased significantly.

In April this year, Zhou Shaoxiong took part in the footwear e-commerce forum held in Jinjiang. The requirements for the seven wolf's e-commerce business this year accounted for 10% of the total sales. According to the company's sales of 2 billion 100 million yuan in 2010, the seven wolves e-commerce can achieve 200 million yuan this year. "In fact, our current investment in e-commerce is not too big, but the effect is very good."

Through the Internet sale, Zhou Shaoxiong saw the brand effect of the seven wolves. We should know that the seven wolf leisure brand started the online retail business in May 2009, and on the day of November 11th last year,

For Zhou Shaoxiong, he is also thinking about the same problem as traditional industry bosses when he enters the online retail business: how can he co-exist with the sale of entity stores and online sales? Generally speaking, most of the products sold online by shoe and clothing enterprises are stock in season and attract consumers at ultra-low prices.

The seven wolves are different. The new and old models go online. The price of the new products sold online is the same as that of the terminal outlets, while the old ones are the same as those of the physical stores. This avoids the impact on the store business. "Building a shopping mall on e-commerce websites like Taobao is just the beginning."

Zhou Shaoxiong clearly sees that e-commerce is a new growth point for the seven wolves in the future. However, the mode of operation is different. So he chose to cooperate with IBM to launch the business cloud platform. The first stage of the new platform is "order processing system". The seven wolves e-commerce has achieved real-time data update analysis, and dynamic management of goods, warehousing and logistics data. "The second stage is the construction of independent mall."

Zhou Shaoxiong said that the future electronic commerce of the seven wolves will depend mainly on the independent mall that is being built. Only in this way can the brand concept, commodity concept and service concept of the seven wolves be embodied.

Zhou Shaoxiong said that the seven wolves have begun to pform from a traditional enterprise to a new economy coexisting with traditional enterprises and e-commerce.

Fujian shoes and clothing enterprises love online shop

"We are looking for like-minded providers to build an online sales platform suitable for wolves."

Liu Yiqun, general manager and design director of Wolf Road clothing, has revealed that it has been paying attention to the development of online shopping platforms, and it has known "miracle" for millions of sales such as seven wolves, JACK&JONES and so on, which can generate millions of sales through a network promotion.

In Liu Yiqun's view, many shoe and clothing enterprises have gone into a misunderstanding when they are doing electric business, that is, they only sell over season or inventory products, and rarely involve the latest sales. "In fact, online and offline businesses can achieve win-win results.

In Fujian, the current electricity supplier is more forward-looking. It belongs to the seven wolves. In its official flagship store in Taobao mall, it can buy new products from the national unified sales price, and can buy products that are as low as 2 or 70 percent off over the season, satisfying different consumers. "This way will not affect the new sales of terminal stores."

Zhong Tao, director of e-commerce of seven wolf industrial Limited by Share Ltd, said that many enterprises were afraid before entering e-commerce. The low selling price of the Internet will impact terminal sales outlets. But from the practice and effectiveness of traditional shoes and clothing enterprises in online stores in recent years, online shops and terminal stores can coexist, and because of this, the seeds planted by shop representatives of "Fujian shoes and shoes" enterprises like seven wolves and XTEP are sprouting up. They are now on track, and their annual sales in online stores account for 1/10 of total sales.

Not only is the Wolf Road, but children's clothing is also actively looking for a higher level online trading platform. "My idea is an independent Mall for children's clothing. It's far from enough to rely on several network trading platforms."

Huang Liangsheng, general manager, said that from the 3D animated cartoon, which was named after its own brand, to join the CCTV children's channel, this year's action is quite big. But as many famous shoe and clothing enterprises are rushing to market for children's clothing, we must open up another road. Building an independent children's wear mall will also become the future task of small playground, "not only selling clothes, but also other matching items."

Huang Liangsheng has already set up his own framework for independent mall.

According to introduction,