Home >

Dialysis On New Cottage Crisis And Consumption Trap In Footwear Market

2012/3/8 10:05:00 10

??? 日本語 Fran?ais English 中文

Yesterday,

International HBO channel

For Southeast Asian countries, a special column of brand consumption was launched, which attracted the attention of the Chinese people in front of the screen.

From the content of the live broadcast of the live hall, the Chinese brand has great appeal in Southeast Asian countries and Eastern Europe, especially footwear products.

As the pioneer of China's march toward international consumer goods, shoemaking industry has gradually shifted from the initial OEM OEM to the creation of its own brand.

Especially in recent years, with the implementation of various international shoe making standards, China's footwear industry has made great breakthroughs. At the same time, many domestic footwear brands, such as Anta, Lining, Jordan, XTEP and so on, have emerged.

However, those who take a close look at them are mainly sporting brands, and the development of men's shoes and cloth shoes at this level is in urgent need of a comprehensive pformation stage.

In other words, there are few brands of men's shoes and cloth shoes that can be regarded as competitors by Chinese brands in the domestic market.

It is precisely based on this market background requirement that some of China's inland market leading footwear entrepreneurs quickly aim at the business opportunities of brand building and create a brand elite that the market is proud of.

For example, Wuhan

Bu Bu Jia

Footwear industry development Co., Ltd. under the shoes of step by step, in today's leisure shoes market is clearly occupied an indelible market share.

The founder of step by step Jia is fully positioning the overall pattern of the development of casual cloth shoes market. In 2004, he joined hands with the best domestic brand research and development commissioner and the most authoritative market supervision expert, and successfully established the enterprise, and made the brand of "step by step" brand as the main brand to fully enter the regional market lines of various provinces and cities in the military region.

Today, in the domestic market competition for casual shoes, "step by step" can be regarded as the "Jeremy Lin" in the brand. It pioneers the most innovative technology of "zipper face changing shoes", and expands the brand's two or three line sales point independently, making its brand blossom everywhere and selling like a raging fire.

Step by step a high-level personage introduced, "our company's market concept is" scientific shoemaking, happy selling shoes ", and step by step shoes as our company's original brand, in the design concept is also unique.

Obviously, step by step can be so unstoppable in the important area of casual cloth shoes, obviously has its irreplaceable side.

Then, the person continued to say, "step by step for shoes, actually can be said to be a fashion zipper change shoes, it can not only make a pair of soles can be configured multiple vamp, greatly different from those in the market fixed shoes design shoes, but also can give consumers a brand new experience, changing consumers' habit of wearing shoes, shoes, shoes and shoes for many years."

It is true that "step by step" embodies the characteristics and advantages of many distinctive first-line brands, so it has also been favored by the vast number of consumers in the market.

At the same time, because of the brand appeal and market recognition of step by step, it was once copied by many illegal traders in the market.

Throughout the brand consumer market,

Counterfeiting and selling

The phenomenon has swept the whole city, and the "Shanbu Jia" cottage shoe products can not be spared the entire regional market.

This not only damages the brand image of the shoes, but also seriously infringes the legal rights and interests of consumers.

As we all know, most of the shoes in the mountain village are mainly to gain a huge profit by entering the consumer market with the reputation of the positive brand.

In the market, many cottage goods are actually made up of rough goods, without fundamental quality assurance. After entering the market, they often bring a series of after-sale problems such as glue breaking and breakage. Now this has become a key project that the joint industry and government departments have taken great efforts to strike.

So, finally, here, we also strongly urge consumers to fully identify their authenticity when choosing the best shoes to prevent them from spreading again.

At the same time, the step by step shoe industry will try its best to convey the authenticity of the brand to consumers through television, radio, newspapers and other forms of publicity.

It should not be overlooked. Although those Shanzhai face changing shoes may be similar in appearance to brand face changing shoes, there are actually great differences in terms of quality and enterprise markup.

For example, the orthodox shoe sole, upper, lining, and side are all marked by the enterprise.

In order to reduce costs, counterfeiting usually leads to Jerry building.

Of course, in addition, consumers can identify the authenticity of products according to the patent number of their brands through the Internet, and get other related information, so as to create a counterfeiting alliance with the three industries, including the footwear industry, government departments and consumers.