Shanghai International Brand Clothing Exhibition NOVOMANIA2012

The international brand clothing and accessories exhibition NOVOMANIA2012 was officially opened in March 7th.

In from March 7th to 9th, the 2012NOVOMANIA Shanghai international brand fashion exhibition entered the Shanghai World Expo exhibition hall to show the latest trend of the international trend.

Whether it's a fashionable avant-garde brand buyer, smart and smart dealership agent or a precise commercial real estate representative, the department store's investment promotion team can play a big role in the exhibition.

As a trade fair focusing on fashion apparel, NOVOMANIA attracts tens of thousands of retail purchasers, distributors and agents all over the world every year. Thousands of department stores, chain stores, shopping malls and brand stores in Asia are represented. Hundreds of Asian and European authoritative media and many influential fashion trend leaders participate in the event.

Exhibitors have independent regional display brand concept and new clothing series. At the same time, fashion buyers, distributors, agents and real estate developers will have close contact and contact with the global tide brand in 3 days, and get a commercial opportunity to achieve mutual benefit and win-win results.

Starting in 2009, NOVO MANIA is the most professional one-stop exhibition platform in the Chinese fashion apparel industry, bringing the international trend brand to the Chinese market and helping it develop rapidly and succeed in China's retail market.

NOVOMANIA2012 has signed brand names: Able Jeans, HAPPY SOCKS, VAGABONG, FLY LONDON, DESIGUAL, OLIVE DES DES, and so on.

Japanese fashion brand OLIVE DES OLIVE has participated in NOVOMANIA for the three time in a row.

Watanabe Kaneku, vice chairman of the brand, said: "we will have the opportunity to know more buyers, franchisees, and establish cooperative relations with them, which will help us choose the right partners and help improve brand exposure.

Besides, all the brands that are involved in NOVOMANIA are all fashion brands from all over the world. We will also take this opportunity to get the latest trends in the Chinese clothing market.

The famous French brand American Vintage has participated in the NOVOMANIA Exhibition for the first time this year.

The brand has opened stores in China's Taiwan and Hongkong, and the next step is to enter the mainland market, hoping to get the key to market access with the help of NOVOMANIA platform.

The founder of the brand Michael Azoulay is full of expectation: we are very honored to participate in 2012NOVOMANIA.

We will use a simple and natural form to show the brand of this spring summer series.

Because most of us use natural fabrics to make costumes, our exhibition hall is arranged in a natural and simple way to focus on the design concept of our brand.

The 5 main exhibition areas of Cowboy brand, fashion style, shoe accessories, street movement and modern clothing will converge on over 200 top brands and related enterprises from Europe, the United States, Asia or China.

Exhibitors in each exhibition area:

SUPREMEBEING

Street dynamic area

SUPREMEBEING is a high-end British street fashion brand.

Brand products integrate into the designer's love for local design, art and music.

The product cuffs, pockets, back and belt will have pleasant little details.

The high cost performance of brand is the main reason to improve the loyalty of customers.

SUPREMEBEING in Europe and the United States widely used agency sales mode, many popular buyer shops in Europe have sales, sales channels of more than 500, distributed in the United States, Canada, the United Kingdom, Germany, Italy, Russia and other countries.

In 2007, SUPREMEBEING entered the Source store in Shanghai, China.

And plans to open at least 50 stores and retail outlets for young people in major shopping malls.

Exhibiting NOVO MANIA2012, SUPREMEBEING will release the trend of autumn and winter clothing through static exhibition and fashion show.

It is reported that this release, SUPREMEBEING invited many well-known designers to participate, such as the most popular British brand Marshall Artist designer.

TIFFOSI

Cowboy frenzy

The TIFFOSI brand was founded in 1978 and has created a successful history in the cowboy industry.

TIFFOSI's brand philosophy is to play all cowboy traits, from its tradition to innovation, to maintain 3 values: originality, high quality and detail.

TIFFOSI annotated the character of jeans with creativity, ergonomics, materials and details.

At present, TIFFOSI has 70 brand stores in Portugal and stores in "EI CORTE INGLES", the largest chain store in Europe. Its brand sales point runs through Europe.

In China, the brand plans to provide high quality fashion modern clothing (especially cowboy clothing) at the mid price level, and position its brand as "a top-level Cowboy brand with a price for the people".

Some products will be produced in China, but not the cowboy series.

The brand plan has opened 30 retail stores in China in the past two years.

NOVOMANIA is the first step for TIFFOSI to enter the Chinese retail market, and hopes that this platform will be able to create brand awareness in the Chinese apparel industry, and hope to find a retail partner in the Chinese market.

Its goal is not only to store and store multi brand stores in major department stores, but to set up brand independent stores.

MANGO

Prevailing fashion area

MANGO is one of the most fashionable retail brands in the world and has participated in the NOVOMANIA Exhibition for third years in a row.

They have super fast apparel retail industry chain and efficient franchise store system. They always walk in the cutting-edge and stylish design and style to help brands enter 90 countries and regions. MANGO is expanding its territory every day to achieve global goals.

The concept of MANGO is based on the combination of three main lines: high product quality, innovative design, and consistent brand image.

Modern urban women can find their daily needs, wants and demands in MANGO shops all over the world.

MANGO is ambitious to plan to develop 700 retail outlets in China in the next five years.

ODD MOLLY

Contemporary women's wear area

ODD MOLLY is a typical example of Swedish brand success.

The ODD MOLLY brand was founded in March 2002, and its brand concept revolves around love, courage and sincerity.

The unique design, the bright material and the hand detail are all the reasons why the brand is so outstanding.

All products are designed to present you with a "Sunday morning" feeling of natural comfort after getting up.

In terms of retailing, brands have been distributed in Europe and have opened over 1300 retail outlets.

Exhibitors NOVO MANIA2012 is a small test water for ODD MOLLY to the Chinese market, and it is the first time to get feedback from local distributors and franchisees.

POINTER

Fashion accessories area

With the development of high tech sneakers, the designers of the POINTER brand have returned to the roots and designed a series of plain, rough canvas shoes and a sense of story.

This refreshing design quickly brought the POINTER brand to the forefront of England's pursuit of individuality.

Since its development, POINTER has been a global brand and has been selling well all over Europe and America.

POINTER's inspiration comes from all the details of life, from works of art to classical music to street skateboards.

The story and comfort of POINTER brand design is an important selling point of the brand.

It is mainly targeted at customers aged 16 to 40 who love art and concentrate on footwear comfort.

At present, POINTER has more than 900 sales outlets worldwide, and has opened a flagship store in the centre of Berlin, Germany.

POINTER also attaches great importance to the development of the Chinese market, and has widely entered the shopping mall of China's first and second tier cities, which is positioned as a high-end street fashion brand.

SOURCE Shanghai Shuo Shi Culture Communication Co., Ltd. is the agent of the brand in China.

The SOURCE flagship store in Shanghai and all SOURCE outlets can view the brand.

In addition, POINTER brand has been widely co operated by SOURCE and NOVO RETAIL and SHOES BAR. So far, channel stores have expanded to 75 by 2012.

By the end of 2013, the brand plan was expanded to about 50 stores in SOURCE outlets, and about 200 outlets were developed.

NIXON

Street dynamic area

The NIXON brand was born in the west coast of California in 1997. It is a high-end fashion watch and accessories brand for the young consumer market.

All products are made by the design elite team. The design is very avant-garde bold, subverting the public's impression of the appearance of the watch, innovative ideas, individualism style, extreme emphasis on self expression, with a mature flavor in the lead, and the use of color is quite young tension. No matter in the topic or diversification, the fashion players are highly commented, and have other brand new ideas which can not be replaced by other brands.

With the improvement of brand awareness and product line update, NIXON launched advanced accessories and accessories in 2000.

In 2008, it launched a brand new NIXON headset series. At present, NIXON has developed to 80 countries and regions.

At present, it has 10 stores in China, which are distributed in Shanghai, Beijing, Hangzhou and Shenzhen.

In addition, there are 20 stores in 15 cities.

Some accessories and clothing products are made in China.

It plans to open 30 to 40 sales outlets this year.

The sales model of the store in the store is the most important of the NIXON. It is the most important advantage of the store model in the store, while providing the consumers with reliable goods and realizing the spread and accumulation of the brand.

Compared with the traditional shelf display, NIXON shop stores are equipped with special props to make it easier to highlight individuality and shape the image. At the same time, it can provide targeted and perfect promotional activities and after-sale services.

For some cooperative brands with rich historical and cultural resources, the operation of the store store mode can also display the unique cultural charm of NIXON and communicate with consumers in a unique space.