Home >

Women'S Clothes Are Eye-Catching &Nbsp; Children'S Wear Is A New Investment Star.

2012/3/9 17:09:00 7

??? 日本語 Fran?ais English 中文

Women'S Wear Children'S Clothing Apparel Industry

The Guangdong clothing and apparel industry association organized a survey on the operation of Guangdong's clothing industry. The survey showed that only 20% of the enterprises indicated that orders were abundant, and the remaining 80% enterprises indicated that orders could only last for one quarter.

"China has always been a big exporter of textiles, but at present, the two major problems facing domestic garment enterprises are: the demand of the European and American markets is not strong; two, the exchange rate losses caused by the exchange rate reduction are many."

Marketing experts of Merchants Network Technology (Beijing) Co., Ltd. (hereinafter referred to as "merchants") said that it is an inevitable trend for our clothing enterprises to pform the sales mode from export oriented to domestic sales orientation.

According to the survey data of 2011, investors in the past year, the main concern and preference of the franchise industry is concentrated in clothing, clothing, food, food and other hot industries. Among them, the clothing and apparel industry mainly focuses on children's wear, fashion women's clothing and other sub sectors.

Women's clothes are eye-catching.

In apparel, clothing, food, entertainment and other hot industries, clothing and apparel ranked among the most popular among investors.

Among them,

Women's wear

And children's clothing is the most eye-catching and popular.

According to incomplete statistics, China in 2010

Clothing market

The sales scale was 1 trillion and 259 billion 680 million yuan, an increase of 20.07% compared to 1 trillion and 49 billion 90 million yuan in 2009.

Experts predict that in the next few years, the Chinese women's clothing market will still maintain a growth rate of about 15%.

Capital has long been heard.

According to the figures disclosed by the Qing Research Center, 26 investment events have been disclosed by China's textile and garment industry in 2010, and the total amount of investment cases disclosed is 358 million US dollars.

In 2011, the VC/PE investment in China's clothing market reached a record high.

"The clothing industry is characterized by wide market, abundant cash flow and short investment return period.

Although the export situation in Europe and America is uncertain, the market in China's domestic trade still gives us confidence.

A PE source said he is currently looking for suitable clothing investment projects in the Pearl River Delta region.

In fact, clothing has always been the most popular venture project among investors.

In 2011, survey data showed that clothing and apparel ranked first among the most popular hot spots in clothing, clothing, catering, food and entertainment.

Among them, women's wear and children's clothing are the most eye-catching and popular.

Take children's clothing as an example, according to the 2011-2016 year old Chinese man.

Children's wear

Market analysis and investment strategy research report shows that at present, domestic consumer demand for children's clothing is around 2 billion 300 million yuan.

It is estimated that demand will increase by more than 10% a year in the next few years.

The major clothing companies have already begun to deploy their troops. With the announcement of Semir's entry into the children's wear market, Metersbonwe has launched two children's clothing brands, ME&CITYKIDS and Moomoo, and recently, the wedding bird has officially launched its own children's wear brand "BIGROOSTER", the Chinese plation of "big cock".

"Famous"

Clothing brand

They all have their own distinctive brand characteristics, such as Brad's main British style and positioned in the high-end consumer market of 200 yuan to 500 yuan.

The above marketing experts pointed out that for children's clothing, the adult's taste determines children's dressing. In recent years, the children's wear market has sprung up, such as the Korean wave and Hepburn's wind. This shows that the market demand determined by the consumer's taste is changing gradually, and it also provides a bigger growth space for children's wear market.