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Market Research: Analysis Of Garment Retail Sales In January

2012/3/10 9:14:00 39

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In terms of retail sales, the volume of clothing sales in January increased by 2.56% over the same period last year. Suit , men's shirts, jackets, Women's wear Jeans, sportswear and leather clothing grew by more than 5% year-on-year. Compared with the same period last year, the retail sales of clothing decreased by 25.46 percentage points over the same period last year, slowing by 28.73 percentage points compared with the same period in 2009.

Sales situation of key large scale retail enterprises in January 2012

The index name unit is more than% this month.

Total merchandise sales 1000 yuan 1112096821.84

Retail sales of 1000 yuan 9841479318.33

Clothing thousand yuan 3129608115.19

All kinds of garments 100 pieces 5937532.56

Women's wear: top ten brands market The concentration is 33.24%.

The total share of the top ten brands increased by 1.8 percentage points over the same period last year, down 0.38 percentage points from last month. VERO MODA and ONLY still occupy the top two in the list with absolute advantage. Compared with last month, the VERO MODA market share increased by 2.45 percentage points and ONLY increased by 2.57 percentage points. The overall market share of brands ranked three to ten was lower than last month.

Men's Shirts: the top ten brands have a market concentration of 40.44%.

The top ten brands were less than 10% of the total market share, of which YOUNGOR ranked first in the market share of 9.83%, piercad was second, the market share was 5.08%, third brands were less than 5%, the competition was more intense, tenth brand Playboy's market share was 1.82%, and the difference from the top brand was 8.01 percentage points.

Men's suit: the top ten brands have a market concentration of 33.10%.

According to the statistics of the China National Business Information Center, the top ten brands of business men's suit market in major retail enterprises in 2012 were 33.10% in January, a slight decrease of 0.58 percentage points from last month.

In the past ten brands ranking, YOUNGOR occupy the top of the table with a comprehensive market share of 10.20%, the leading edge is obvious, the other brands are very competitive, and the market share is below 5%. {page_break}

Ten children's wear brands: the top ten brands are 42.86%.

According to statistics, in January 2012, the National Children's clothing market concentration was 42.86%, an increase of 5.14 percentage points from last month. In the past ten brands ranking, balbala, NIKE, Adidas ranked the top three, and ANN in and Paw in Paw ranked fourth and fifth respectively. The market share of the top four brands and the latter four brands is not large. The difference between the first and fourth market share is 0.96 percentage points, seventh points and tenth points are 0.66 percentage points, and the competition is more intense.

Trousers: the top ten brands have a market concentration of 35.44%.

In January 2012, the top ten brands in the trousers Market had a market share of 35.44%, 1.52 percentage points higher than last month, but 3.04 percentage points lower than the same period last year. Compared with last month, the top four brands remained unchanged, while the nine kings still ranked first in the lead, while tiger, Maya and Lai Dan ranked second to fourth. The market share of the latter 6 brands is relatively low, less than 2%, the gap is very small, and the competition is fierce.