Gao Dekang, Deputy To The National People's Congress: The Textile Industry Must Rely On The Brand To Get Out Of The International Predicament.

The international economic environment is in the doldrums, the European debt crisis is further expanding, consumer confidence is not strong, while domestic costs continue to rise, workers' wages have risen by more than 10%, and the exchange rate of the renminbi against the US dollar is slowly rising. Multiple factors caused the 2012 foreign trade order to be lost in season, and many orders were transferred to the neighboring low cost countries, so that textile and garment enterprises had difficulty in achieving growth.

Gao Dekang, chairman of the eleven National People's Congress and chairman of Bosideng group, the largest down garment enterprise in China, is in this year's " Two sessions(NPC and CPPCC) "Motion:" Textile industry We must rely on the brand to get out of the international dilemma. He told reporters that with the acceleration of the adjustment of the national industrial structure and the appreciation of the renminbi to a certain extent, some textile and garment enterprises have no profit margins and can only choose to exit the export. market And those who plan ahead, actively promote product quality and create their own brands will be able to get new opportunities for development.

Representative Gao Dekang said that in June last year, Bosideng spent 300 million yuan to buy a building near Oxford street in London. It will set up flagship stores including men's wear and down garments, and set up a European headquarters before the London Olympic Games this year. This is an important step in the process of internationalization of Boston. He said domestic labor costs continue to rise, while in Vietnam, Kampuchea, Bangladesh and Indonesia, clothing industry labor costs are still very low, and Chinese clothing in the international market low value-added, popular products production 30 years of invincible hands are gone. Under the current economic situation, textile and garment enterprises must change the mode of cost oriented competition and price competition. They must extend to the two sides of R & D and after-sale service, turn to develop the international market with their own brands, and win new competitive advantages in the international market by service, product quality and value-added products.

For this reason, the representative of Gao Dekang suggested that the government should foster the main body of foreign trade enterprises, encourage and support the import and export enterprises to raise their management level, enhance their technological content, expand their own intellectual property rights and export their own brand products, encourage export enterprises with potential for development to seize the opportunity, take the initiative to go out, actively explore the international market, and hope that the state can introduce a comprehensive and supportive policy for the export of their own brands.

Governments should innovate and explore the international market. Actively inviting foreign trade associations and famous foreign brands to visit famous domestic enterprises and build communication platforms, organize enterprises to participate in overseas influential exhibitions, promote enterprises to increase their overseas sales and exhibitions, organize more attention to the construction of foreign trade platform, create a number of national exhibition platforms, network information platforms and domestic and foreign trade centers; while consolidating traditional markets, increase support for emerging markets.