Export To Domestic Sales Has Become A New Strategy For The Development Of Textile Industry.

At the end of 2011, the European debt crisis and the US debt crisis intensified. Textile export A few days ago, when I was attending a seminar on new products in Wuhu, Anhui, I asked Huang Yachong, deputy general manager of Shanghai Bao Mo Home Textiles Co., for advice.

"For a long time, our enterprises are not very interested in export lists, and have no autonomy in making OEM. "How many people are there in China? How many people are there in Europe and the United States?" therefore, we always focus on the domestic market. Over the past few years, the annual profit has increased by more than 30%. In Huang Yat Chung's mild tone, the reporter felt the brand home textile enterprise's persistence and confidence in the domestic market. "The turbulence in the foreign trade market is not a big shock to us. We only pick up some foreign trade orders from the end of June to the end of July, and will not exceed 20% of the annual orders." Sun Ruizhe, vice president of the China Federation of textile industry, said: "in the national economic development strategic plan, domestic demand must be an important support. Taking the typical representatives of developed countries and advanced developing countries, the United States and India as an example, their domestic demand accounts for over 92% and 88% of the total demand, and China reached 72.8% in 2008. This also indicates that with the progress of society and economic development, the proportion of domestic demand in total demand must be raised, which will become China. Textile and garment industry The reliable basis for innovation and development.

In fact, this trend has been confirmed in many enterprises in the field of textile and clothing. In 2010, the domestic market share of Enterprises above Designated Size reached 80%.

Prior to this, Wang Haishui, general manager of Suzhou Yatai Textile Co., Ltd., who was always proud of developing fancy yarns and high-end products, said in Changzhou Jiangsu national fancy yarn technology progress seminar, "European brands have designated our yarns. We have enough orders for 1~8 months this year, but I haven't got a decent order from August to now."

Wang Yongsheng, general manager of Hangzhou Hengsheng Chemical Fiber Co., Ltd., who has developed the fancy yarn products for foreigners, has no choice but to say, "next year, we may lay down our bodies to pick up some orders in the domestic market, that is, some big roads and goods."

It is understood that different from ordinary yarn fancy yarn, its terminal products are mostly creative fashion fabrics and clothing, China's 80%~90% products for export, due to consumption habits and other factors, such textiles have not been opened. domestic market Sales, product development and production of enterprises can only turn around foreigners.

According to customs statistics, in November this year, textile and garment exports increased by 20 billion 390 million US dollars, an increase of 7.2%, the increase has dropped to single digit.

From a macro perspective, the uncertain factors restricting China's foreign trade development next year are mainly the slowdown in world economic growth and the rise of trade protectionism in developed economies such as Europe and the United States, which makes the international market environment more complicated. In addition, the fluctuation of RMB exchange rate will restrain the growth of foreign trade export, and the operation of SMEs still faces many difficulties. We look forward to the favorable policies released by the central economic work conference in 2011.