Prospects For Luxury Management Are Promising

At present, few institutions in China have set up a major related to luxury management, so many students have turned their attention to foreign universities.

The author recently learned from the study institute that the number of parents and students to consult the major is increasing, and the number of people applying for luxury management has also been increasing year by year.

The research report released by the Boston consulting company shows that the growth of China's luxury consumption continues to maintain the world's first momentum. The total value of China's luxury goods consumption is expected to reach 248 billion yuan by 2015, and will become the world's largest luxury market.

According to statistics, over 80% of the world's top luxury brands have entered the Chinese market.

"Compared with foreign executives, international luxury companies prefer that local managers take over management positions because local talent is better than foreigners in understanding China's market, economy and culture.

On the one hand, the international luxury brands will have their own production lines in China, which will require a large number of localized management talents. On the other hand, the development of domestic brands also needs a large number of luxury management talents.

At the same time, luxury management personnel pay more than other industry management personnel, and more than 80% of students have the opportunity to practice in the world's top luxury companies, "Chen Yufei, deputy general manager of the United States study abroad," said, "no foreign applicants would consider choosing luxury goods management and other similar specialties before. But in recent years, such crowds have appeared and are increasing gradually."

Statistics from the French Department of Jiahua Shida University show that 80% of the graduates are employed by well-known enterprises or departments. More and more professionals in this field are favored by famous international companies such as Louis Weedon (micro-blog), Chanel (micro-blog), Givenchy (micro-blog) and Paris L'OREAL (micro-blog) group.

There are different ways to study abroad in luxury management in France, Britain and America.

Gao Shideng, deputy general manager of the United States studying abroad, Chen Yufei reminded students that before choosing a luxury management major, students should have a basic understanding of their chosen profession.

Luxury management is a broad interdisciplinary subject. From the perspective of management, luxury management belongs to art management. From the perspective of luxury, it can be divided into luxury industry management, luxury fashion design, luxury market marketing, and luxury goods also involve clothing, jewelry, automobile and other consumer areas.

Turning to the choice of colleges and universities, Yin Caihua, a senior consultant in the French Department of Jiahua Shi Da study company, pointed out that as the birthplace of many luxury brands, France has both luxury and luxury institutions. Many private higher business schools also offer luxury management related majors, and some of them even have a long history of luxury management in France.

In addition to asking professors and teachers to attend extracurricular activities, some of the luxury goods companies' marketing directors or brand managers are invited to talk about actual combat content.

ESSEC international luxury brand management major at Essex higher Business Skills Institute in Paris, management and marketing major of EM LYON Lyons High School of Commerce, luxury management major in French higher business economics and management, food and wine directions, SKEMA luxury business and Fashion Management Master's degree are all choices that are worth considering by law students.

"Britain

Chen Yufei, the deputy general manager of the school of American studies, told the author that luxury management in the United States is generally concentrated in two specialties of brand management and fashion management. Brand management is mainly concentrated in the MBA course of the University, such as Luxury Marketing of New York University and Product and Brand Management of Boston College, while fashion management is concentrated in the master of Arts, such as the Global Fashion Management specialty of New York state FIT Clothing Institute, and the professional school of Savanna, School of art and design.

Luxury management needs to be cautious when studying abroad.

In France, I find that the tuition fees collected from various institutions of higher learning are ranging from 8000 euros to 35000 euros per year, and the IELTS scores required by colleges and universities are at least 6.5. At the same time, GMAT scores are also required for reference. Some colleges and universities also have relevant work experience for students.

"Luxury management in France is generally taught in English, and most of which are private colleges and universities. The tuition fees are higher. The approximate cost of the general two-year course is around 20-30 RMB. Therefore, the students who are good at English and well-off family economic conditions are more suitable for the major." Yin Caihua, senior consultant in the French Department of Jiahua Shi Da study company, reminded foreign students. "When choosing this major, you must decide according to your future career planning and interests and not blindly choose."

"The requirements for undergraduate students to apply for this professional English are generally 6 points for IELTS, and 6.5 to 7 points for postgraduates," said Chen Yufei, deputy general manager of the United States studying abroad. The threshold of British luxury specialty is also high, not only for the results of GPA, but also for the students' professional background, work experience, communication skills and keen insight. Some schools even require students to prepare relevant works and interview.

Feng Jian, deputy director of the US Department of Ka Wah Shida overseas study company, also pointed out that most colleges and universities adopt "high standards and strict requirements" for the international students who apply for the master's degree.

Therefore, it is suggested that students who apply for the major should have the relevant economic management foundation or the basis of pure art design.