International Luxury Brands Aim At Children'S Wear Market

I do not know if you feel it is not. Now children's clothing is selling more and more expensive, and hundreds of thousands of yuan. Moreover, the leading international luxury brands, such as Hermes (Hermes), Dior (Dior), Burberry (babboli) and Gucci (Gucci), have begun to catch up with children's business and have launched children's wear. It is a matter for parents to wear clothes for their children, as long as they do not allow themselves to be financially stressed. But children education experts say: wear Luxury clothes It is not good for children to grow up.

It costs two thousand or three thousand yuan for a casual children's wear.

"Miss, I'll make out the order for this children's dress." On the 28 day, to give a birthday gift to a friend who is over 5 years old, Ms. Wang, who lives in Longhu garden, bought 1 pieces of children's clothing 2200 yuan in a shopping mall in Jiangbei. Chongqing evening news reporter interviewed found that the main city clothing market, two thousand or three thousand yuan a piece of children's clothing is now more and more.

28, the Chongqing evening news reporter found in Monument for Liberation, Guanyin Bridge and other parts of the shopping malls and stores, high priced children's clothing can be seen everywhere. The children's clothing with a little brand awareness is much cheaper than adult clothes, and some even cost more than adult clothes. For example, ELLE's children's clothing, a lapel T-shirt sold for over 200 yuan, is almost the same price as the adult T-shirt after discount. Jeep a wild outdoors children's wear sells for over 700 yuan, and the price difference of an outdoor clothing for adults is less than 20 yuan. Having a brand name. Children's wear Suits, including jackets, trousers and vests, are sold for three yuan, and the selling price is more than 2000 yuan.

Chongqing evening news reporter saw that the price of two thousand or three thousand yuan a piece of children's clothing is not uncommon. In Monument for Liberation Pacific department store, the children's winter clothing of France card Ya Di, 1 pieces price is between 2100-2200 yuan. In a French brand children's clothing store in Guanyin Bridge, the price of a down jacket is as high as 2880 yuan. Another famous brand of children's clothing has reached more than 3000 yuan.

Top luxury brands have children's brains.

"Two thousand or three thousand yuan, which is expensive, Beijing and Shanghai have seven thousand or eight thousand yuan a set of children's clothing. We expect to do that in Chongqing. " The head of a large shopping mall in Jiangbei disagrees with the reporter of Chongqing evening news. She said that now the only child, parents are willing to spend money on their children, many international brands are also eyeing the children, began to do children's clothing. "Adidas, ELLE, JEEP, E.LAND, LEVIS and so on have launched their own children's clothing series."

Chongqing evening news reporter learned that international brands do Children's Wear It also includes top luxury brands such as Hermes, Dior, Burberry and Gucci. In Beijing, Shanghai and many other places, these high-end brand children's clothing stores are available. On Taobao search, Chongqing evening news reporter saw a Dior red children down jacket price tag 4480 yuan, a Burberry girl leather trench coat price 7810 yuan, the price is more than a hundred times the average brand of children's clothing. The price of the Internet has already been so, it will be more expensive to enter the physical store. The industry said that these extravagant and expensive children's clothing entering the Chongqing market is only a matter of time.

Children who wear only famous brands are very annoying to their parents.

"The child is too luxurious to wear from childhood." on the 28 day, Mrs. Ho, who lives in Daping District, Yuzhong, told the Chongqing evening news reporter that there was a "famous brand child" in the family.

Miss ho is a tea dealer. Her family's economic condition has been good. Since her daughter was born, the family regarded her as the apple of her eye. From kindergarten, girls always wear the best clothes in the class. Especially after being in high school in a key middle school, her daughter began to compare with her classmates. Not only does the coat wear famous brand, but even bra, underwear and socks are not famous brands.

Last year, Miss Ho's daughter graduated from a university in Sichuan and went out to apply. Every time she talks about the monthly salary of only two thousand or three thousand yuan, she shrivelled her lips and refused to go to work. The reason was that she worked hard for a month and was not enough to buy herself a dress. "It's almost a year since graduation. I haven't found a job yet. Every time you go shopping, you see a favorite brand name and find a family to pay for it. There's no way she can do it! "

"Not to show off the rich, there are several pieces of clothing that she has gone through." Mrs Ho said she never hesitated when she bought clothes for children, no matter how much money they liked. There is only one child, and the family economy is also getting along. There is also a conspicuous consumption mentality. "I didn't expect it would be the way it is now."