PEAK'S Orders Fell &Nbsp In The First Three Quarters, And Borrowed From Jeremy Lin Superior.

Recently, reporters from

"In fact, PEAK's invitation to Jeremy Lin is a show," an industry spokesman, who declined to be named, admitted in an interview with reporters.

The industry also pointed out that PEAK's show was quite successful.

Not only does PEAK's exposure rate rise rapidly, it also has some positive performance on stock prices.

Stimulated by the news, PEAK's stock jumped 10.7% at noon in February 17th, with a peak of 2.48 yuan, closing at 2.43 yuan, up 8.48%, and the paction increased to 81 million 400 thousand yuan.

According to the announcement issued by PEAK in January 20th, the total amount of PEAK's orders in the first three quarters of 2012 (according to wholesale price) decreased from 20%~30% to the same period in 2011.

In response, Xu Jingnan explained to reporters that "the main reason for the decrease in the total amount of orders is consumption of last year's inventory."

However, fan Xing said that the decline in the total amount of orders is also related to the subjective quality and performance of enterprise products, not entirely due to objective reasons.

Since the beginning of this year, some problems, including inventory, are gradually emerging.

The above announcement indicates that the surplus in PEAK's distribution channels has been increasing for several months due to the strong monetary tightening policy of the Chinese government and the slow demand for sports goods.

PEAK's interim financial report in 2011 showed that as of June 30th, the stock of PEAK has reached 400 million yuan.

"PEAK's inventory should be digested this year."

Xu Jingnan said optimistically.

In Xu Jingnan's view, macro policy objectively leads to backlog of inventory.

"On the one hand, macro policy has led consumers to expect the price of products to drop, which leads consumers who have purchase demand to wait and see.

On the other hand, the products provided by PEAK are seasonal, and consumers will not buy them after the season.

He admitted that the main challenge facing PEAK now is how to boost consumer confidence.

"The sporting goods industry has been growing rapidly for more than ten years. In the course of development, we have put some problems aside for the sake of speed. Now the adjustment is to solve the problems we faced before."

Xu Jingnan told reporters.

According to our understanding, at present, PEAK is carrying out a comprehensive and all-round adjustment. It does not aim at a single part, such as product design, R & D, marketing services, internal management and so on.

In early 2011, PEAK officially set up a branch in the United States.

According to Xu Jingnan, PEAK has opened 3 stores in the United States and will enter the investment stage afterwards.

"The 50 states of the United States, even a state, find an agent.

It is understood that PEAK has more than 30 agents in the world, and there are more than 200 agency sales outlets all over the world.

As of the first half of 2011, PEAK's overseas sales accounted for only 10.3% of total sales (data source PEAK's first half of 2011 financial report), and registered trademarks in more than 160 countries and regions such as the United States.