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British Businessmen Embrace China'S Rich

2012/3/5 9:33:00 20

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Consumption Profit Tourism Olympic Games

Twenty years ago, the Arabs were famous in Britain.

For example, Fayyad bought Britain's most famous department store, harrow, for a while.

In the past ten years, Russians are the favorite of British businessmen.

Today, the Chinese super rich are "super Arab Russia", becoming the largest foreign consumer group in Britain.

To pay more money from these new customers' pockets, Searl, a well-known department store, even hired Mandarin speaking staff in Selfridges.

For the London Fashion Week 2012, the British fashion industry hopes to relax visa restrictions on Chinese tourists so as to attract more Chinese consumers and enhance the profits of British businesses.

Harold Tillman, chairman of the British Fashion Association (Harold Tillman), said in an interview with the British Independent newspaper: "Chinese tourists can definitely save" British "commercial streets if we let them go.

Tillman believes that if the entry restrictions on Chinese tourists are relaxed, the United Kingdom should be relaxed.

Latest fashion

Store profits may increase by tens of billions of pounds.

Even from a private point of view, he also strongly welcomed the Chinese, because he was also fashion.

famous brand

Chairman of Jaeger (Jaeger) and Jagle Dan (Aquascutum).

The two brands have been listed by many Chinese tourists in the "buy" purchase list of the UK.

But Tillman did not specify to what extent the visa restrictions on Chinese tourists should be relaxed.

After all, this is the "separation" of the British immigration authority.

In 2010, about 140 thousand Chinese travelled to the United Kingdom, an increase of nearly 10% over the previous year.

Britain

The tourism authority estimates that this figure will more than double by 2020.

According to statistics, on average, each Chinese tourist spends about 1700 pounds in the UK, which exceeds the average consumption of overseas tourists in the UK by about three times that of 500.

The total consumption of Chinese tourists in the UK is also surprising, from 150 million pounds in 2006 to 249 million pounds in 2010.

Chinese tourists buy in Britain

duty-free

The amount of goods increased by 64% in 2011.

Statistics on Global Refund, a tax rebate company that helps foreign tourists return to VAT consumption tax, shows that sales of Chinese tourists in Bond Street, a commercial street in central London, have an annual growth rate of 164%.

At the same time, Russians' consumption decreased by 27%.

A large number of "Chinese consumers" enter the British economy. There is no doubt that they can promote economic growth and allow more people to get employed.

However, because Britain did not join the Schengen agreement, it was necessary to apply for a British visa in order to travel to the United Kingdom, which led many Chinese tourists to Europe but could not go to the UK.

And the number of Chinese tourists going to Paris every year is five times that of London.

According to the British Fashion Association, the British fashion industry is worth more than 21 billion pounds.

In contrast, the contribution of the chemical industry and the automotive industry to the British economy is only 10 billion pounds.

When he became president of the Fashion Association in 2008, he launched the plan to improve the global popularity of British fashion, making London a place with Paris.

Milan

New York and other famous fashion capital of the world.

In addition to starting the economic value report of the fashion industry, the association also began arranging British young fashion designers to show their talents in Paris, New York, Losangeles and China, and at the same time attracting powerful American customers, even letting the important figures in the fashion circles of the United States see the British fashion industry.

Under such strategic objectives, the British Fashion Association seems to be intolerable by the fact that the British fashion industry loses billions of pounds in profits due to visa restrictions.

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Moreover, perhaps London's "Oliver Twist" was painted by Dickens in nineteenth Century, which left a strong impression on the Chinese. In the movie "Waterloo Bridge" or "thirty-ninth steps", the British wore a bowler hat, a beard and an umbrella and crutches.

The British Tourism Board has planned a "charm offensive", hoping to change the image of London in the eyes of many Chinese.

Try to make the Chinese tourists to Europe not to think about Paris, Rome and Prague, and think more about London, Oxford and Edinburgh.

However, the challenges they face are quite arduous.

One of the problems is the cumbersome procedures and costs of visa.

A favorable condition for Paris is that the Chinese tourists to the European countries will be free without a single visa from Schengen.

To this end, British tourism officials tried to persuade the government to implement the "Schengen additional visa", so that those who get the Schengen visa can be more convenient and inexpensive to include the United Kingdom on the road.

It should be said that British films and TV plays have played a strong role in promoting the UK and promoting tourism in the world.

Thanks to the "Harry Porter" film, Innocent's Alnwick Castle in Poland, Alnwick, has become a popular tourist attraction overnight. Its tourism revenue has increased by 9 million pounds.

The famous films that promote the hot tourism include the Da Finch code, the mist manor, pride and prejudice, etc.

In the TV series "Pride and Prejudice", Darcy's drenched clothes were filmed at the lime Park in Cheshire.

After the hit, the number of visitors to Cheshire increased by 150%.

The popular children's program, Balamory, is a small town of one thousand of personal eloquence, but nearly 200 thousand of the visitors are received after the program is broadcast.

Scotland's tourism department estimates that the Balamory series generates 5 million pounds a year for Malle island and other western islands.

If the relevant British departments can effectively combine fashion products with glamour tourism, they will be very attractive to Chinese tourists.

Especially at the time when the pound is low and the renminbi is high.

Don't forget, there is another trump card this year: London Olympic Games.