Reporters Visited NPC Representatives To Talk About Policy Reform Of Private Shoe Enterprises

Whole country NPC deputies , Anta Chairman of the board of sporting goods Co., Ltd. Ding Shizhong In an interview with reporters, the majority of small and small enterprises and private enterprises are facing the situation of "internal and external difficulties". It is suggested that the state should improve the industrial chain and optimize the industrial layout, so as to break through the dilemma of private enterprises in practical policies.

　 Reporter: how do you see the difficulties encountered by private enterprises in the course of development?

Ding Shizhong: Premier Wen emphasized in the government work report that small and small enterprises face increasing economic difficulties when they face economic challenges. Not only small and micro enterprises, but also most private enterprises are under great pressure in the current market environment. After China's accession to the WTO, all markets are open. This allows the international brands that have been entrenched in individual tier cities to penetrate all levels of cities in China. market Competition has become more intense. In such a market environment, many enterprises have begun to face the competition of international enterprises before they begin to take shape. Many of the problems faced by these small and micro enterprises also appear on the scale of private enterprises such as Anta. Although the size of a ten billion or so enterprise is not small, competition in the face of billions of international enterprises is obviously not at the same level.

　 Most small and small enterprises and private enterprises are facing "internal and external difficulties".

"Outside" has the weakness of business environment, market access, national treatment and so on in the European and American markets. There are small and small private enterprises with their own lack of competitiveness and lack of competitiveness. When growing up national brands compete with international brands, they are unfair to domestic brands. At present, the penetration of international brands is very strong in China. In some areas, merchants are excluded from domestic brands, such as Shanghai's Nanjing Road, Huaihailu Road and other commercial streets and high-end shopping malls. Under the same circumstances, they only recruit international brands. Some people prefer fake foreign brands to genuine domestic brands. We have such a large scale of private enterprises feel pressure, let alone small and micro enterprises.

Reporter: how can you break through the predicament faced by private enterprises?

Ding Shizhong: if we want to break through the "internal and external difficulties" of private enterprises, we must upgrade the industrial chain, optimize the industrial layout, enable enterprises to become bigger and stronger, and vigorously support small and micro enterprises, improve their business environment and enhance their competitiveness. For this reason, the state needs to give more support from policy and implement relevant supporting policies.

It is hoped that the state will conduct systematic research on the layout of the industry. Whether these growing enterprises can become large enterprises with international competitive strength depends on whether the country can provide support in the strategic layout of the industry. At the same time, we should also strengthen the construction process of the industrial chain. At present, the formation of the industrial chain has two directions, one is the industry accumulated by the market, and the other is the industry formed by the national project. Compared with the two industrial chains, the industries driven by national projects have complete supporting facilities, and enterprises have been developing and expanding in the early stage of basic and policy input. However, the industry accumulated by the market mechanism has fewer advantages. The state should change this situation as soon as possible, introduce relevant support policies, and support the small and micro enterprises and private enterprises to strengthen the industrial chain construction more strategically and strategically.

At the same time, we hope that the state can give more support policies to private enterprises and implement them. Now we are worried that we can not find creative talents, we can only recruit abroad. If the country has a relevant industry talent strategy, it can formulate corresponding educational measures to cultivate suitable talents to meet the needs of the whole industry in a certain period.

Reporter: what do you think should be done to promote the development of small and micro enterprises?

Ding Shizhong: small scale enterprises are small in scale, but they play an important role in the development of national economy. Small and micro enterprises play a very important role. Most of them focus on the subdivision area, covering almost all industrial chain's upstream and downstream supporting links, making important contributions to China's economic development. But in recent years, these small and micro enterprises have encountered many difficulties, such as financing difficulties, technological innovation lag, recruitment, rapid increase in the cost of personnel and so on.

It is suggested that the government can formulate tax incentives for small businesses, preferential lending rates, direct allocation or even tax exemption, reduce the burden on enterprises, clean up all kinds of complicated charging items, limit fees to a reasonable scope, and make financial subsidies and loan assistance to small and micro enterprises in terms of technological innovation, institutional innovation and management innovation.

I believe that as long as the government and enterprises can work together to solve the difficulties in the development of small enterprises, we should focus on supporting the development of private enterprises, and rationally carry out industrial layout optimization, industrial chain adjustment, and implement the supporting policies. As a representative of private enterprises, Anta will set an example, pay attention to people's livelihood and give back to society, contributing to the development of China's economy.

　　 Reporter's notes

Is the foreign moon really more round than China?

"For example, Shanghai's Nanjing Road, Huaihailu Road and other commercial streets and high-end shopping malls, under the same circumstances, as long as the international brand. Some people prefer fake foreign brands to real domestic brands. Ding Shizhong's speech, let the reporter ponder a question: is the foreign moon really more than China's circle?

Not to mention whether this is really the case. In fact, many national brands, especially some ethnic brands with certain historical accumulation, are also popular in foreign countries, such as domestic power shoes. However, it is a pity that the popularity of such ethnic brands has been greatly reduced at home. A reporter's little nephew, who has been in junior high school this year, has asked about the shoes, which is unheard of, but is very clear about the foreign brands such as Nike and Adidas.

This may reflect to some extent the reasons for the gradual decline of some ethnic enterprises in China. For some small and micro enterprises, they are just at the initial stage, and are also at a disadvantage in brand competition.

As Ding Shizhong said, we have such a large scale of private enterprises feel such a great pressure, the pressure of small businesses can be imagined.