Constant Shoe Industry Enters Into The High-End Fashion Slippers Market In The Army.

Recently, Heng people in Jinjiang

Reporter: in the face of changes in the market environment, in the "two pioneering", what positive means will be adopted by Heng people?

Zhang Yingwen: in my opinion, the product reform is the essence of the enterprise's "two pioneering work". Nowadays, the traditional EVA shooting slipper Market has become saturated, so the constant people began to apply the two foaming technology to the sole manufacturing of sports shoes only.

Heng people hope that through this product innovation and brand re promotion, we will spread the "soft and extreme" brand highlights, and lay the product foundation for entering the high-end high-end fashion slippers Market.

To this end, at the beginning of this year, Heng people first made a reorganization plan for the production line of the factory, pformed the first floor workshop into two foaming workshop, and secondly, the constant people also introduced advanced machine equipment for the production of new products.

Reporter: in the two venture, what kind of experience can you share with us about brand strategy?

Zhang Yingwen: brand is quality before brand. The quality of the product is the life of the brand, which determines how far the brand can go.

At the same time, we insist on taking the middle and high end route and putting quality in the first place.

For the high-end brand HEREN, in the design aspect, through the smooth lines and colorful colors, it will show off the beautiful romance and fashion. Not only the feet feel comfortable, but also can match different weekend casual clothes, bringing the relaxed and comfortable overall feeling to people's weekend life. HEREN deducts the simple Canadian style and the natural leisurely quality.

In short, the constant shoe industry has gradually penetrated into the field of fashion and leisure, to create a brand of diversified development.

We have made a good brand in the slippers industry. Therefore, the development of our brand should go beyond the slippers area and take the lead in the field of casual shoes such as lifestyle EVA, garden shoes, sandals, beach shoes and cloth shoes.

Reporter: I heard that the theme of this year's shoe production is "energy saving and consumption reduction". What specific measures have been taken for this company?

Zhang Yingwen: Generally speaking, there are two aspects. First, we should set up benchmarking workshop, create a benchmarking workshop, set up an example power of energy saving and consumption reduction, and advocate the whole company's production personnel to learn advanced, and create a production environment of saving energy and reducing consumption in the whole factory. We must strive to become the pioneer of energy conservation and environmental protection. We should constantly strengthen management and mechanism innovation, work hard and make hard efforts to promote the energy conservation and consumption reduction that the company calls for.

At the same time, the company will implement centralized procurement, and the advantages of group enterprise centralized procurement are self-evident. But in practice, it is often "thunder and rain," which is difficult to really blossom in enterprises.

In the current economic downturn, companies are racking their brains to increase revenue and reduce expenditure.

This is a good time to implement centralized procurement and end the "stragglers" status of the group enterprises.

Next, the permanent shoe industry will consider setting up a centralized procurement project team.

The project team is the specific implementation Department of centralized procurement, so centralized procurement must first establish a project team.

The business demand department, the finance department, the internal audit department and so on all have to designate personnel to participate in the project team, and participate in the procurement process, work out the team cooperation charter and communication plan, reach a consensus, conduct supplier evaluation and selection, so as to ensure the fairness, impartiality and pparency of the procurement process.