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Leading The Market &Nbsp; Seeking Differentiation In Homogenization Era

2012/3/11 14:59:00 9

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Throughout the underwear industry, at this stage, product design is still in homogenization.

state

Product differentiation is very small.

A lot of people in the industry have said that it is difficult for consumers or insiders to distinguish exactly which brand of underwear belongs to the brand.

Product homogenization is also a serious problem, which leads consumers to start with the price, and then go up to branding to consume. This is also an important factor that consumers' brand loyalty is not high, brand image and popularity are hard to penetrate into consumers' minds.

From this point, we can see that the serious homogenization of underwear products will greatly restrict the development of enterprises and impede the progress of the industry.

Fundamentally speaking, this kind of present situation is on the one hand, the short-sighted behavior of the owner. In the product design, copying is the main method. Under normal circumstances, we can buy a version when we see a good style in the market, and then make some changes on the color and accessories on the designer, and then become the product that the company designs.

On the other hand, the shortage of design talents is also one of the fundamental reasons for this phenomenon.

In recent years, boutique

Underpants

The market has been greatly developed, and many enterprises that have entered the market of high-quality underwear market have developed rapidly.

While we are looking at the development of the market, we should also see some shortcomings in the design of the emerging underwear market.

In the future development, enterprises should think highly of how to get rid of the traditional product design mode and seek differentiation in the homogenization age, so as to enhance their core competitiveness.

In this issue, we try to analyze underwear design problems based on the enterprise.

Stop following the trend and set the direction

For the research and development of underwear products, Z8

Zhi Jian Li

It is considered that the current situation of the underwear market products is more serious than that of the copyrights and copyrights. In order to enhance the core competitiveness of the brand, enterprises should increase their research and development efforts and constantly update their products.

Li Zhijian said that when developing new products, enterprises should lock in a development direction, and then design and implement them by the designer.

In the process of product development, we should have the sense of innovation and introduce something unique to the brand and not on the market.

First, enterprises should conduct market research and then determine the direction of design.

A brand

Jing Gu Qian

It is said that the enterprise follows the principle of supremacy and down in product design, and the brand style is determined by the company. The designer is responsible for the specific control and determines the style and direction of the brand.

The company designers discuss the design core with the company every season, then the designers are fully responsible for the execution, and the company gives designers enough space to play.

It can be said that setting up brand direction plays an important role in product R & D.

On the other hand, setting up brand direction is also a good way to avoid the phenomenon of follow suit. If every brand has its own direction, in the design process, it will go forward in its own direction.

The design is also the essential difference between the quality underwear and the circulation product, and the difference between the two is far from the cost of research and development alone.

The design cost of quality underwear is an important input of manpower and material resources, and the circulation product has almost no own design power. Generally, the best seller in the copy market has basically invested in product development.

Circulation market is the most serious market.

The biggest difference between the circulation product and the quality underwear is that the circulation product has no design direction. The top quality underwear should first determine the brand's own style, then guide the market, and invest heavily in the design.

At the same time, there are great differences between the quality underwear and the circulation products on the fabrics. The high-quality underwear is made of more refined and environment-friendly fabrics, and the process is more elaborate than the circulation products, and the production cost is larger.

From the perspective of industry development, more circulation products need to be pformed into brands, and the market of high-quality underwear should be made, first of all, the vitality of products can be created from design.

From the industrial level, at present, Zhongshan Xiaolan has formed a relatively perfect industrial chain. It is a new force and brand gathering place for domestic underwear, and also an important base for export processing of underwear.

With the improvement of domestic consumer level and consumer awareness in recent years, the potential of domestic underwear market has been expanding. This has created market opportunities for the development of Zhongshan Xiaolan underpants industry.

Hu Xifang, the British Indianapolis, believes that the domestic underwear market is a huge market with great market space.

This is also an important reason why Anglo e fought in the domestic market.

Z8 Li Zhijian said that if every enterprise and every brand can increase its development efforts and constantly develop new products, the market share of underwear will certainly be greater.

And only every enterprise attaches importance to product research and development, increase investment in R & D, and truly create the style and characteristics of the brand itself, so as to promote the progress of the industry, and also boost the rapid development of enterprises.