China's Government And Enterprises Need To Strengthen The Market Counterfeiting Of Fake Shoes

Recently, the "civil aviation stolen lifejacket" incident caused a great uproar on the Internet. It is the "advantage" of shortcomings, because it reflects the fine tradition of thrift and frugality. However, with the continuous extension of this fine tradition, more and more problems emerge. For example, the Chinese cottage shoe industry, we know that the cottage footwear has the title of "brand shoes", but the price is only a fraction of the famous brand shoes, and it is favorable for the Chinese to get a face. This just suits the Chinese people's "greedy and petty advantage" mentality. As time passes, the cottage shoes become a fashion of the Chinese footwear industry and have continuously penetrated into people's lives. However, with the continuous development of the cottage shoes, some problems are also constantly highlighted. Indeed, "petty gain" has always been a problem for Chinese people.

"A study shows that Wear fake brand names The resulting "sense of shame" makes it easier for people to act immoral. That is to say, using imitation will reduce the inner self image, that is, it is dishonest with the world around us. The use of Shanzhai goods is intended to enhance their self image, but knowing that buying fake can not hide their inner feelings, but it leads to self defeating and pays intangible psychological cost. This prompted consumers to gradually become rational and mature consumer psychology. According to Yin Haiwei analysis, with the extensive launching of the national "anti fake" activities, and the protection of products by famous brand enterprises, the counterfeit brand will decline.

Now? Real name of consumption The consumer culture of licensing and discarding fake brands is being accepted by more and more consumers. Yuan Xin, director of the psychological guidance center of Nankai University, believes that in a consumer economy society, high prices often mean high quality, high technology, or high-end lifestyle. If people want to get the value of real brand, they should pay a considerable cost for these services, and the only way to buy fake brand names is to feel guilty.

It is true that Chinese shoe companies should not only improve their quality, but also enhance their technological innovation capability and attach importance to talent citation, so that they can shut out the "Shanzhai". Whether online shopping or offline terminals, there are unavoidable incidents of counterfeiting and counterfeiting. However, in the face of the emerging market, consumers and investors should be more cautious in choosing to fight crime with the genuine footwear industry and create a harmonious and healthy Internet market.

Recently, the "civil aviation stolen lifejacket" incident caused a great uproar on the Internet. It is the "advantage" of shortcomings, because it reflects the fine tradition of thrift and frugality. However, with the continuous extension of this fine tradition, more and more problems emerge. For example, the Chinese cottage shoe industry, we know that the cottage footwear has the title of "brand shoes", but the price is only a fraction of the famous brand shoes, and it is favorable for the Chinese to get a face. This just suits the Chinese people's "greedy and petty advantage" mentality. As time passes, the cottage shoes become a fashion of the Chinese footwear industry and have continuously penetrated into people's lives. However, with the continuous development of the cottage shoes, some problems are also constantly highlighted. Indeed, "petty gain" has always been a problem for Chinese people.

"A study shows that the" sense of shame "caused by wearing fake brand names makes it easier for people to make immoral behaviors. That is to say, using imitation will reduce the inner self image, that is, it is dishonest with the world around us. The use of Shanzhai goods is intended to enhance their self image, but knowing that buying fake can not hide their inner feelings, but it leads to self defeating and pays intangible psychological cost. This prompted consumers to gradually become rational and mature consumer psychology. According to Yin Haiwei analysis, with the extensive launching of the national "anti fake" activities, and the protection of products by famous brand enterprises, the counterfeit brand will decline.

Now, consumption is really famous. Abandon fake brand names Consumer culture is being accepted by more and more consumers. Yuan Xin, director of the psychological guidance center of Nankai University, believes that in a consumer economy society, high prices often mean high quality, high technology, or high-end lifestyle. If people want to get the value of real brand, they should pay a considerable cost for these services, and the only way to buy fake brand names is to feel guilty.

It is true that Chinese shoe companies should not only improve their quality, but also enhance their technological innovation capability and attach importance to talent citation, so that they can shut out the "Shanzhai". Whether online shopping or offline terminals, there are unavoidable incidents of counterfeiting and counterfeiting. However, in the face of the emerging market, consumers and investors should be more cautious in choosing to fight crime with the genuine footwear industry and create a harmonious and healthy Internet market.