Nike Has No Positive Response To Jordan'S Infringement.

This move has attracted the attention of Nike and Jordan sports for ten years.

Jordan sports said that no legal documents had been received from Chinese courts for accepting litigation applications, and Michael Jordan's claim was not yet clear.

Before Nike made the statement, there were rumours that Michael Jordan was behind Nike's campaign against Jordan's sports, and that Nike promoted such a sensitive time before Jordan's listing. The aim is to stop Jordan's listing on sports and weaken her opponent's threat to himself.

Nike has no positive response to reporters about whether it is a question of "behind the scenes push".

"We support Michael Jordan's efforts to protect his brand, his name and his customers in China," Nike said in a statement.

Michael Jordan is not only the most representative athlete, but his name is also the pronoun of outstanding athletic performance and high quality product.

We understand that this is a very important event for Michael Jordan, and we also support his efforts in this matter.

Actually

In 1980s, Nike co founded Michael Jordan Air Jordan, a sub brand of basketball.

In December 2001, Jordan sports application pattern was registered trademark player left hand dribble trademark, in April 2002, Jordan sports also put forward the pinyin "QIAODAN" and the Chinese "Jordan" word trademark application.

For a long time, the products of Jordan sports and Nike's "Air Jordan" products were in the state of "well water does not attack rivers".

From the price point of view, in the first half of 2011, the average selling price of Jordan's sportswear was 48.91 yuan per piece, and the average selling price of shoes was 80.64 yuan per pair, far lower than the price of Nike's "Air Jordan" series.

In the sales market, Jordan sports and Nike rarely intersect.

Nike, Adidas, Puma and other pnational sports brand products are positioned as high-end sports equipment. The target consumer groups are those with higher incomes in metropolitan life. The products are priced at a higher price, and the market and main customers are concentrated in the economically advanced one and second tier cities. The shop owners are located in the middle and high-end shopping malls in major cities. Jordan and other local sports brands in China have settled down in two or three line cities or even county or municipal level cities. Lining, Anta, 31st degree and XTEP are the main competitors of Jordan sports.

If

In recent years, basketball shoes are one of the main promotion and application fields of Jordan sports.

Jordan sports has introduced nearly 2000 new sports shoes and clothing products every year, and basketball products rank first.

Shoes, such as basketball shoes, are becoming more and more important in the business structure of Jordan's sports.

In 2008, Jordan sports sold 5 million 750 thousand pairs of shoes products to achieve sales of about 490 million yuan, an increase of about 96% over the previous year; in 2009, the company sold 8 million 550 thousand pairs of shoes products, achieving sales of about 720 million yuan, an increase of about 49% over the previous year; in 2010, the company sold 13 million 600 thousand pairs of shoes products, achieving sales of about 1 billion 180 million yuan, an increase of about 63% over the previous year.

Jordan sports is also expanding the production capacity of footwear. In the future, it will invest 495 million yuan to expand its footwear production base and invest 129 million yuan to improve its R & D capability.

In 2001, Jordan's sports trademark registration application, which is still in its infancy, has put Jordan on pins and needles. 10 years later, Nike has every reason to support Michael Jordan's lawsuit.

But it is still not a mystery to conclude that Nike is behind the scenes.