Evisu (Osaka, Tokyo): The Humor Of A Pair Of Jeans
In March 7th, the 2012NOVOMANIA Shanghai international brand costumes exhibition was officially opened. The Evisu with original authentic classic jeans and fashionable street style attended the event.
Key words: humorous concept subversion
Evisu, also known as Evisu Genes, is Japan's top.
Jeans
Brand.
Evisu uses traditional handcraft to create high-quality denim clothing.
Evisu's original classic jeans and fashionable street style become the goal of young people and stars.
Evisu has attracted much attention in European fashion industry.
Evisu's brand logo - "Seagull" (more people feel like two hills) was originally painted by Evisu's designer Hidehiko Yamane.
The name of Evisu comes from the "blessing God" in Japanese folk culture, usually enshrined in fish and fishing poles.
"Blessing God" and fish are two of the five favorite things of Hidehiko Yamane (the other three are beer, beauty and golf), so they name them as new products.
The design of Evisu is not only loyal to antique money, but also full of sense of humor and subversive spirit.
Sale
How good the performance is, still sticking to the minimal output and insisting on a lot of handmade feeling.
The purchase of Evisu gradually has a collection significance between Vintage Jeans (classic cowboy) fans.
Evisu launched the 1999 cowboy series called Evisu Donna.
Evisu gradually surpasses the Cowboy brand and goes further to the fashion brand with all kinds of products.
Like many big brands, Evisu started in Classic Jeans, and Mr. Yamane promptly integrated humor and subversion into the cowboy classics. He could often see the endless stretch of the big "M", which was interpreted in different ways behind the cowboy. It was so exaggerated and bold that it broke the jeans for a long time.
In a moment, this rebellious style has been pursued by young people nowadays.
Then, with more and more changing seagull signs, Evisu's legend of cowboy ascended.
Trend
The peak.
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