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International Fashion Apparel Brand Hits The Chinese Market By Exhibition

2012/3/13 13:24:00 6

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International Fashion Apparel Brand Clothing Brand Clothing

In recent days, the world media has focused on the two sessions of the NPC and CPPCC held in Beijing.

The information that the Chinese government will "strive to improve the quality and level of opening up" this year will undoubtedly boost many international enterprises looking for business opportunities in the economic crisis.

Before China's largest in Shanghai.

International fashion trend Exhibition

Some well-known international clothing brands have expressed positive confidence in the increasingly open and prosperous Chinese market.

The international fashion dress exhibition, called NOVOMANIA, was founded in 2010, once a year.

The exhibition manager and Faria, from Portugal, told reporters that many foreign brands wanted to enter the Chinese market, but they couldn't find the right platform to display their products to Chinese customers. So NOVOMANIA came into being.

"NOVOMANIA is a platform. The main purpose of our exhibition is to attract international brands to enter Asia, especially the Chinese market.

Based on this idea, on the one hand, we actively introduce the international brand; on the other hand, we also help the brands that have settled in China to find more opportunities for cooperation.

I believe that as time goes on, more and more international brands will enter the Chinese market through this platform.

Guilherme said that the theme of this year's exhibition is "Hyperreality", that is, creating a trend, surpassing reality and breaking the boundaries.

The number of exhibitors increased from more than 50 last year to more than 150, with more brands, including some famous international brands such as MANGO, ABLE JEANS, TOM TAILOR and so on.

In addition, the scale of the exhibition is even bigger: this exhibition will be selected for the first time.

World Expo, Shanghai

It will be held in the largest non pillar exhibition hall in Asia, covering an area of 25000 square meters.

Guilherme believes that these changes show that the attractiveness of the Chinese market is growing.

"I think there are many reasons for the increase in the number of exhibitors. On the one hand, many exhibitors are optimistic about the NOVOMANIA platform and the Chinese market." (on the other hand) we have been active since last year, attracting many European and Japanese brand exhibitors. Many brands come to China for the first time. They hope to better understand the Chinese market and seek opportunities for cooperation through exhibitions. "

Perhaps due to the fact that Guera is a Portuguese, the number of Portuguese enterprises exhibiting this year has increased significantly.

Only one Portuguese enterprise participated in the exhibition last year, reaching 8 this year, including clothing, jeans, footwear and so on.

For this reason,

European economy

The recession may be one of the reasons for the expansion of Portuguese exhibitors. "On the one hand, I am Portuguese, and I certainly hope more Portuguese enterprises will attend the exhibition. More importantly, Portugal now has many world-famous brands, but the European economy is in poor shape. Many Portuguese enterprises hope to find potential opportunities in China. Therefore, since last year, Portuguese enterprises have been exhibiting, and more Portuguese companies have come to China to seek opportunities through the driving effect.

I believe next year there will be more Portuguese companies here.

As Guilherme said, Europe's "complex situation" has prompted many European brands to fight for Asia, and China, as the main battlefield of the Asian market, has naturally become the battleground of all brands.

Portugal's famous local brand TIFFOSI is such an enterprise.

Founded in 1968, TIFFOSI is a company that produces jeans. This year it is the first time to participate in the exhibition.

Diogo Passos, the sales manager of the company, said that the exhibition was to learn and understand the Chinese market and hoped to find opportunities for cooperation. "TIFFOSI is a famous brand in Portugal, and there are more than 60 branches in the country.

We hope that the brand can be internationalized. We first enter other countries in Europe, and then set up branches in the Middle East.

China is a big market, and we look forward to finding interested partners in China to jointly set up branches or joint ventures.

Now, Guilherme has lived and worked in Shanghai for three years. He witnessed it with his own experience.

China's economy

The vitality of growth and the increasing purchasing power of Chinese consumers.

Therefore, in his view, under the backdrop of the current global economic downturn, the Chinese market will undoubtedly attract more and more businesses like countries such as parks.