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The Ninety-Fourth China Acupuncture Association: Leading Textile And Garment Enterprises Strive For The Forefront Of Fashion.

2012/3/13 11:51:00 58

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At this year's China needle fair, the China home textile exhibition as an independent unit has raised the banner of home fashion.

This time, E6 and E7 are home textile home furnishings, where audiences can concentrate more on home textiles, including bedding, home accessories, towels, blankets, curtain fabrics and other home textiles.

The center has always been the incubator of brands, and has promoted the development of a number of new brands such as Vico, Bo Yang, red beans and Luo Lai and other new brands, such as shark, Kasen, and home. Finally, the situation of brand bloom has been formed, which is closely related to the good communication between the needle industry and exhibitors in the past years.

This year, many brands have gathered again to release their style and make full preparations for developing new channels.

Wang Jianzhong

Dazhu textile base

Recently, Shandong Hao Sheng group has just finished its new product launch, and then appeared with a new product at the needle shop.

This time, the group focuses on the introduction of Chinese knot brand.

The brand includes hundreds of varieties including towels, face towels, bath towels, tea towels, floor towels and beach towels.

The "Chinese knot" shows the brand's deep national complex and the foundation of brand development.

Wang Jianzhong, chairman of Shandong Hao Sheng group, said: "I hope our products will enable participants to experience the cultural charm of prosperity when they feel the quality of their products."

At present, Hao Sheng is the largest bamboo fiber textile base in the country. Through the unique bamboo fiber textile production process, combining traditional technology with new technology, a series of new products of bamboo fiber green and environmental protection have been developed to highlight the inherent quality of products.

Its bamboo fiber products have been serialized and diversified.

The products reach more than 20 series and more than 300 varieties, and are exported to developed countries such as Europe, America, Japan and Korea.

Bamboo fiber products also take the low carbon and environmental protection high-tech content, as well as smooth and comfortable, cool and dry, antibacterial and antibacterial unique quality to the market, and are loved by many consumers.

It can be said that bamboo fiber as a green, environment-friendly and natural resource fiber has broad application prospects.

In addition to the Chinese knot brand, another brand of Ho Sheng, which is also an independent brand, is also relying on innovation, relying on its technological advantages and cost advantages in the field of bamboo fiber, and has gone out of a new path.

It can be said that in the past two years, Ho Sheng has successfully pformed from OEM to independent brand, and he has achieved technological innovation and marketing innovation.

For this exhibition, Ho Sheng group still dare not take it lightly. Every appearance is a rare opportunity for enterprises to display in an all-round way. Ho Sheng will fully display the brand new home textile products in front of consumers through careful arrangement.

Quality is the life of an enterprise. If an enterprise wants to be bigger and stronger, it must win the world by quality and pay close attention to quality and management.

Wang Jianzhong said that in order to achieve the goal of making the brand precise and strong, Hao Sheng established a sound modern enterprise mechanism, and gradually formed a business development and operation mode based on marketing oriented, brand building as the core competitiveness, and building a strong marketing network and marketing and R & D personnel as the means to accelerate product diversification.

It is reported that at present, Ho Sheng in the domestic stores have reached more than 300, the average monthly business profits are growing.

Liu Xian bin

Gold bed bed towel "double scenery"

As a long-term partner of China needle Association, the towel wall of Shandong golden number towel has become a beautiful scenic spot at the Chinese Acupuncture Association.

This year, the number of towels will continue to be exhibited and will bring more excellent products and wonderful designs to the exhibitors and professional audiences.

"China needle Association" has been known as "barometer" and "wind vane" for the development of home textile industry. The number of exhibitors and the number of spectators can reflect the prosperity index of the textile industry to a certain extent.

To some extent, the number of exhibitors increased annually reflects the status of China needle Association as a professional exhibition in the industry.

Liu Xianbin, chairman of the gold group, said that the reason why it had always insisted on participating in the Acupuncture Association was that it had important influence in the industry.

As a powerful and distinctive three-dimensional marketing platform for domestic trade, China will be the best choice to enhance its popularity and reputation.

"Through the China Youth Association, we have gained many opportunities to cooperate with other brands and other industries. At the same time, we have increased the media exposure of brands. Exhibitors have become an effective way to enhance our brand image."

This time, the golden number will also carry its high-end brand to the exhibitors. According to the introduction of the design concept of the poetry family, the folk customs will be strongly publicized and the representative folk customs and modern design concepts will be perfectly integrated to create a unique modern home bed. This concept is particularly evident in the wedding series.

Liu Xianbin said: "according to the new wedding products developed by Shi Jia, the traditional Chinese red is generally used as the keynote, with the emphasis on the sweet romance and solemn elegance atmosphere. The coloured ornaments of various colors and exquisite embroidery techniques give unique charm to the products, making the products both traditional Chinese style and modern romantic sense. It expresses the concept of fashion to the industry with the unique design concept, caters to the needs of the home textile market, and the exquisite workmanship of the product technology and the novelty of the design elements are also strongly pursued and trusted by the majority of consumers.

The advanced design concept and good market control ability are the best interpretation of the gold medal as the representative enterprise in all previous sessions.

In 2012, it was a year of overall reform of the poetry family. After many discussions and meticulous design of professionals, the new terminal image was successfully launched by the poet.

This image is co operated by the Beijing exclusive working team with well-known international designers, and has drawn the most avant-garde international design concept. From the exterior decoration to the interior color matching, it has carried out omni-directional design rectification.

In the whole design process, we have fully verified the diversity and uniqueness of the gold products, and have fully demonstrated the adjustment and planning of the product structure. Therefore, there has been a new change in the way of product display. This is the spatial concept of the brand that is designed after years of development. It will help to further enhance the terminal and brand image in the future home textile brand, and will have a very positive and far-reaching impact on the further development of the brand.

Liu Xianbin also said that at this session, the booth of the gold number is the first place in all participating enterprises, no matter the area, size or location. The gold number will bring the most advanced design, the most fashionable combination, the most elaborate collocation and the most notable product exhibitors, presenting different visual experience for the vast number of consumers.

Song Jian Jun

Silk towel leads high-end towel Market

I remember that at the 93 session of the Chinese Acupuncture Association, silk Shum appeared towering in many towel business booths.

Last year, silk sham was also the first to introduce underwear products. The single towel series has not been able to meet the needs of the market.

Most people learned about silk sham's brand from the center.

Silk sham was the first local brand to start construction, and also one of the most powerful enterprises in the region.

The brand went through three stages of jump, from the late 80s to the middle of 90s, from the mid 90s to early 2000, and then the introduction of Korean capital into 2003. It became the first Sino foreign joint venture in Gaoyang towel enterprise. Every step of the way played a decisive role in the development of the company.

It can be said that the Chinese medicine has witnessed the development of silk Shu man.

Relying on the traditional industrial advantages of Gaoyang and the technical superiority of Korean home textiles, silk shrub towel has adhered to the road of brand development, and gradually formed and improved the brand development strategy focusing on marketing terminal, focusing on brand building and meeting the needs of consumers.

In addition to increasing investment in exhibitions and advertisements, silk Shu continues to expand its traditional sales channels and work hard to build a network sales platform.

At the beginning of last year, the company entered the Taobao mall and initially tested the e-commerce industry, and achieved good sales results.

In 2012, Si Shun continued to create the brand image of "Silk details, showing its true colors", vigorously developing bamboo fiber towels, acne removing towels, wood fiber towels and other fashion products.

Every year, enterprises send research and development personnel to South Korea to investigate, and vigorously introduce foreign advanced patterns, processes and ideas.

This year, the brand development plan proposes to further consolidate its production and inventory base, and vigorously develop the construction of large department stores and medium-sized chain stores.

Song Jianjun, general manager of the brand, said: "the focus of this year's work is on the Chongqing market company and the dealer pool, including a total of more than 70 stores in Chongqing new century and Chongqing 100, to test our terminal mode.

If feasible, we will extend this model to the whole country in 2013.

"China's home textile market has huge potential for consumption, and there will be a hundred flowers bloom in the future.

With the increasing number of new brands, brand competition will become increasingly fierce. Technological innovation has prompted enterprises to make progress. Products with high technology content will emerge one after another.

This is both an opportunity and a challenge for us.

For me, my dream is to bring Gaoyang towels to a new stage through the efforts of our generation. The plan for the next 5~10 years is to improve the quality and brand awareness of the towel, and at the same time, take the road of diversified development.

But one thing is for sure. If we can't do a good job in towel industry, we will never get involved in other industries. "

Song Jianjun said.

Xu Yu Yan

Unadorned elegance insists on fashion originality

This year, the brand of unadorned Ya LAN will be featured in the ninety-fourth session.

The brand launches 3 business models: high-end home textiles, high-end soft cloth and high-end overall household. It focuses on the brand image of high-end fashion home designers and manufacturers.

Unadorned Di LAN is the brand of Shanghai Huali Silk Textile Co., Ltd., and is a wholly owned subsidiary of China Home Fashions, a world-famous home textile company.

As a young original overall home decoration brand, unadorned Ya LAN draws inspiration from the natural world, combines the design concept of fashion art, and takes Book of Songs's "wind, elegance and praise" as its design foothold.

The brand name of "unadorned Ya Lan" is taken from French "Le Mandalay", which means the perfect embodiment of the universe.

Xu Yuyan, general manager of unadorned blue, said: "brand names also reflect the cosmology of enterprises, and the world has boundless content to be savor.

Unadorned blue will provide more comfortable, high-end and exquisite home products for consumers, creating a relaxed and relaxing space for the life of fashion city.

Unadorned "blue" believes that "home" is a side of the world that combines everything with material and intangible spirit. People can only enjoy the true meaning of life only at home.

The home decoration center of unadorned Di Ya LAN brings together the world's elite products. It collects the most popular fashion colors and classic patterns. It embodies the rich industrial chain, from bed products to soft bags, curtains, wall fabrics, decorative fabrics, cushions and other home accessories.

Unadorned Ya LAN has proved that the brand can be a one-stop "soft package solution center" with strength.

The so-called home decoration center is to provide services for consumers, rather than just selling products. The products of unadorned elegance bedclothes and curtains, craft accessories, soft bags, life scene cloth and other products are all matched. Through a unified style, we can make over 1000 fashion and soft packaging solutions. It integrates many fashionable designs and concepts into home soft clothes, fashionable, beautiful and full of personality.

"What we need to do is to convey a more fashionable and luxurious atmosphere to consumers in the form of expression, so that consumers can feel the unique brand culture of unadorned Ya LAN home textiles in the terminal stores or e-commerce shops, and lead a brand new way of life."

Xu Yuyan said so.

In this meeting, the unadorned dija blue home textiles hope to expand domestic sales channels.

"We are a foreign trade enterprise. The reason why we are actively preparing for this China Acupuncture Association is to pform from foreign trade to domestic market. We have original design, unique products and excellent quality, and are confident in entering the domestic market."

Xu Yuyan said, "this is not our first time to participate in the exhibition. In the last year's China acupuncture conference, we exhibited many new home textile products, which were loved by many peers and the audience."

At present, the homogeneity of the products in the home textile industry is serious, and unadorned Ya LAN insists on original design, and shows the original design ability and competitive power of the enterprise through the exhibition platform.

Xu Yuyan said: "at the last session, many famous brands of home textile industry brought innovative products with brand characteristics. This shows that everyone is very optimistic about the domestic market, and it also proves the importance of the exhibition platform in the home textile industry."

It is understood that unadorned Ya LAN home textile will show many new products at this year's acupuncture conference. In addition to traditional printing, jacquard and silk products, green and healthy organic coloured cotton products will also be introduced.

"Unadorned Ya LAN is based on high-end home textile products, while emphasizing the originality of products, integrating the popular elements of the world into product design and research and development, so that consumers can feel the high-end products from the international arena and improve the quality of life at home."

Xu Yuyan said.

Ming Qiu Lin

Daphne delivers "happy love"

As a famous household textile brand in China, Dai Funi home textile has experienced more than 10 years of market operation, and has mature brand operation experience and strong industrial technology strength.

The exhibition will show and test the strength of the enterprises, so that franchisees and trade partners can see that Daphne's development potential can not be underestimated.

"Dai Funi home textiles is committed to creating" one-stop "home purchase service for consumers. In the past more than 10 years, with the excellent quality and excellent design, Dai Funi's home textile products have won the recognition and love of consumers. There are more than 600 outlets and more than 120 large and medium-sized cities throughout the country.

We will uphold the business philosophy of "quality products, perfect service and customer satisfaction", with the goal of "a quilt of love, a lifetime of happiness", and deeply enrich the spiritual concept of "love and happiness" in home textiles, further expand the cultural connotation of Daphne's perfect sleep, and strive to provide consumers with a comfortable home life experience.

Dai Funi, general manager of home textiles, said Lin Mingqiu.

For the upcoming acupuncture conference, Lin Mingqiu said with confidence: "every time we participate in the exhibition, we will carefully plan and design well.

For example, in last year's middle school, we set up the "Dai Funi home Theme Pavilion". The theme pavilion was designed with pure white lilies as the design rudiment, and the art was processed with gorgeous lighting to create a warm and romantic home environment for visitors. At the same time, we also spread the brand idea from many angles and different angles, and deduce the personality brand value of Dai Funi home decoration Co., Ltd..

In this session, we will take the latest product design and the most dazzling booth arrangement to bring a refreshing feeling to the exhibitors.

According to the introduction, as one of the most influential mainstream brands in the domestic bed industry, Dai Funi home furnishings Co., Ltd. is one of the enterprises under the Dong Di Xing group, specializing in the production of bedding and home textile products.

Dong Di Xing group integrates printing, dyeing, R & D, manufacturing and sales, and the perfect industrial chain has become a powerful guarantee for the brand to dominate the market and forever follow development.

In the product design, the mainstream idea of environmental protection and humanization is designed, and the four elements of "fashion, health, environmental protection and practicality" are perfectly integrated into every bed product, and constantly surpass themselves and continue to expand the field of home decoration technology.

Lin Mingqiu also said that in the future development plan, we will continue to expand the development of the mainland market, with the expansion mode of franchising, the wide sales network and the perfect sales mode, and maximize the efficiency of personal capital, so as to adapt the market development trend through the standardized replication of brand management.

In view of the unstable situation of the raw material market, Lin Mingqiu indicated that he would respond positively through the efforts of the enterprises themselves.

"Dai Funi home textiles will specifically formulate relevant policy responses, and lay a strong foundation for the sustainable development of the brand. We also hope to successfully upgrade the home textile brand this year and walk out of a brand building with Dai Funi's color and personalization."

Lin Mingqiu said.

Jian Qiang Liu

Tu Qiang textile industry bid farewell to tradition only for "special"

Every year, Gaoyang towel enterprises collectively participate in the Chinese Acupuncture Association. The result is that Gao Yang towels are more and more recognized by domestic consumers, and the market share is bigger and bigger.

This brings more confidence to Gao Yang's towel business.

"There will be more effective traffic and more people who are interested in towels."

Liu Jianqiang, general manager of Gaoyang Tu Qiang Textile Co., Ltd., said: "because Gao Yang has a long history of towels and consumers' consumption capacity is insufficient, we can only meet the needs of consumers and produce some relatively low-grade towels to meet people's basic needs.

Now, with the improvement of people's consumption level and the change of consumption concept, the requirements for products are constantly improving. The towel products of Gaoyang are also constantly upgrading, and towel enterprises are paying more and more attention to the shaping of brand image.

As the market changes, enterprises constantly adjust and upgrade, with the help of the needle platform, the "Gao Yang towel" regional brand is getting louder and louder, driving the development of each independent brand.

It is reported that the new textile products industry will carry more than 200 new and old products to participate in the Chinese Acupuncture Association. Some of these products will be put on the market this year. These new products are the highlights from the flower pattern, material quality and manufacturing technology, especially the latest embroidery technology developed by the company, which makes the towels contain more new elements.

Today, towels are focused on three aspects: special design, special specifications and special style.

Liu Jianqiang said that the company has worked with a number of outstanding design and production companies outside the family, outside the company, widened the vision of the company's internal designers, inspired design inspiration.

In addition, the company boldly designs new towel specifications and does not follow conventional rules.

According to the new characteristics of modern towel consumption, we have developed a large number of large size towels and bath towels to meet the consumption needs of different consumer groups.

In terms of "special style", the company developed European, Japanese, American and Chinese style towel products according to the consumption difference of different sex, age, region and country.

Differentiation is a magic weapon to avoid vicious competition among enterprises.

To be sure, the implementation of differentiated management strategy and "flash" competition strategy will be the fundamental way for the survival and development of Chinese towel enterprises in the future.

Nowadays, the phenomenon of homogenization of products is becoming more and more serious. It is urgent for many business operators to study and apply differentiated management.

Facing the changing market environment, towel enterprises need to strengthen their independent innovation and speed up their structural adjustment and upgrading.

To achieve this goal, we need both the arduous efforts of enterprises and the support and service of governments at all levels, so as to optimize the social environment for the development of SMEs.