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Global Shoe Giants Aim At 2008 Business Opportunities In China
Facing the upcoming 2008 Beijing Olympic Games, the global shoe giants represented by Nike and Adidas are competing to compete in China's sports equipment market.
According to Nike's report, China will become the second largest market in the US after the US in 2009.
Adidas has also launched a new marketing campaign, which plans to open two new stores in the mainland every day on average.
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