Old Shop Rebirth To Join The 108 Year Old "Edward Xin" Again Out Of Rivers And Lakes

The older generation of "Tianjin Wei" knows the saying "to wear shoes, Edward Xin".

But in recent decades, the traditional "Edward Xin" cloth shoes gradually withdrew from the modern footwear market, talking about a hundred years old shoe business. Nowadays, the impression of Tianjin people is only "Lao Mei Hua".

24, reporters in Tianjin's newly opened Vientiane Light Textile City accidentally discovered the delisting years of "Edward Xin" shoe store re opened in Tianjin.

It is reported that the "Edward Xin" plaque hanging in the middle of the shop is the oldest among all the old people in Tianjin. It is a valuable cultural relic with a history of 108 years.

"Edward Xin" was formerly a shoe king. According to the director of "Edward Xin" shoe store, "Edward Xin" was first founded in 1898. It was the first shoe enterprise in Tianjin at that time, and its business time was 15 years earlier than "Lao Mei Hua".

"At that time," Edward Xin "mainly locates consumer groups such as royalty and warlords, and mainly produces cloth shoes with exquisite workmanship.

In the 20s of last century, a pair of "Edward Xin" casual shoes cost more than 1 yuan, equivalent to several hundred dollars today.

Around 1926, Edward's shoes store became more and more popular, and it could sell three hundred or four hundred oceans a day, far more than the traditional footwear industries such as "Sun Sheng Zhai", "Lianxing Zhai", "Ji Sheng Zhai", "Mei Hua Xin" and so on.

But in the 80s of last century, with the impact of the western footwear industry on the market, more and more consumers began to buy leather shoes, so "Edward Xin" stopped shop expansion, and the old store in the golden commercial area of Heping Road also withdrew from the market competition in 1995.

General manager Wang said.

Since the beginning of this month, the "Edward Xin" shoe store has gone out again and opened its first brand store in Tianjin.

24, the reporter saw in the store that the newly opened "Edward Xin" series of products has reached over 300 kinds.

In addition to retaining traditional craft hand-made cloth shoes, it has also added fashionable shoes, men's hand-made leather shoes, leather casual shoes, household shoes, etc.

A pair of artistic shoes with unique artistic coloring is also a landscape to show the traditional skills of "Edward Xin".

According to the introduction, the new "Edward Xin" is for mass consumption, and the price of each pair of shoes ranges from 40 yuan to 200 yuan.

"Now, the new" Edward Xin "shoe store has attracted many young people, and many foreign friends are even more interested in the colorful cloth shoes that are full of national colors.

General manager Wang told reporters that the re joining the market competition "Edward Xin" will take the form of chain affiliate, and plan to open 3 to 4 franchised stores in Tianjin within the year, and develop franchises and agents throughout the country.

From the municipal commercial department, we know that in addition to the "Edward Xin" brand recovery, Tianjin has 100 years of history of sand boat, Tian Shun and other time-honored shoes industry will also get brand recovery and revitalization one by one.

The head of the business department said: "with the continuous improvement of nationalization, personalization and comfort, Tianjin's time-honored shoe industry will usher in a new historical opportunity, and the Chinese shoe market will also shine new business opportunities."