175 Years Of Tiffany'S Brand Story (1)
Tiffany
Founder Charles Luis Tiffany (1812-1902)
In the early morning, when you cross the intersection of New York fifty-seventh street and Fifth Avenue, you will always see people taking photos or taking pictures in front of the window in the prestigious Tiffany New York flagship store, or walking happily into this legendary jewellery world.
As Audrey Hepburn (Audrey Hepburn) described in the classic film "Breakfast at Tiffany" s, "you will never have any worries there". (Hepburn)
Audrey Hepburn wore a diamond necklace designed by Jean Schlumberger, Tiffany, for the promotional photos of Tiffany's breakfast in 1961.
Since the beginning of the day, Tiffany has been practicing his glorious mission every day -- innovation, exploration and pursuit of gorgeous design.
The company has always been adhering to the unique value system formed by Charles Lewis Tiffany, which is quality, technology, beauty and innovation. Charles Luis Tiffany
His strong creative enthusiasm has made American luxury and created a historical heritage that will conquer the whole world one day.
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The design of Tiffany's elegant and immortal legendary design is her world-renowned designer.
Jean Sloanberger's dazzling beauty, Elsa Berati's sensual beauty, Paloma Picasso's interest and the beauty of Frank Gary's architecture.
They are gifted with genius, and they integrate all kinds of wonderful inspirations into jewelry design and decoration art.
Tiffany's brilliant historical moment reviewed the evolution history and legend style of this great tradition for us.
The first Tiffany store located at 259 Broadway Street, New York.
In the ten years from 1837 to 1847, Tiffany company is located here.
1837, the birth of legend.
In 1837, Charles Luis Tiffany (Charles Lewis Tiffany) opened a unique shop in New York's lower Broadway, selling rare rare treasures.
Tiffany rings, necklaces, bracelets, brooches, waist chains, stationery and countless other luxurious accessories have become a hot topic for New Yorkers.
Obviously, the discerning businessman has accurately perceived the deep thirst of the customer. He guides the customer to admire the jewellery, not to hide it.
He believed that beautiful design can bring a good life.
Tiffany's Elsa Peretti Open Heart Pendant Made of pure silver material
Material innovation, industry paradigm
The most original and elegant modern jewelry design embodies the efforts of the craftsmen of all ages.
Tiffany's skillful craftsmen always follow the harmony, balance, contrast, novelty and wisdom. They have superb skills, and introduce the world's fascinating designs. They dare to break through innovation, try new materials, and present the most original and lasting beauty.
In 1851, Tiffany became the first American company to use 925/1000 Sterling standard. Through the efforts of Mr. Charles Lewis Charles, Charles founder, the US government adopted this sterling silver standard as the official standard.
To date, the moving silver of pure silver is still shining in fashion jewelry design.
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In 1926, the United States adopted Tiffany's platinum purity standard 950/1000 as the official standard.
1837 series made of new metal material RUBEDO and sterling silver.
Jewellery
Highlights the glorious brand heritage that started in 1837.
In 2012, in order to celebrate the creation of Tiffany brand 175th anniversary, Tiffany released a new brand exclusive metallic material, RUBEDO, which not only started the history of brand, but also became one of the most beautiful metals in the world.
In medieval alchemy philosophy, when the material and spirit are perfectly integrated, the ultimate beauty and unparalleled achievement can be described by Rubedo.
The 1837 series of jewellery made by the new metal material RUBEDO and Sterling Silver highlights the glorious brand heritage that started in 1837.
Enjoying high reputation
brand
The great inheritance will continue perfectly on Tiffany's new RUBEDO.
This new metal will be used for the first time in Tiffany 1837 series jewelry works.
This jewelry series presents an elegant appearance, polished and polished, with a famous Tiffany brand logo.
When the light is projected on the surface of the jewel, it looks as if the morning glow is shining on the sky.
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