"Five Improvements" Boosted Red Bean Men'S Leapfrog Development

Red bean Menswear

The future competition is not the competition of products or brands, but the competition between brand business models. Only by finding the right business models and business channels and relying on business innovation to realize the brand's technological value and brand culture, can China's garment industry truly gain the right to speak in the international fashion and develop healthily and sustainably.

2011 is the "brand year" of the red bean group. As an important entity of "clothing brand" operation, the red bean men's clothing has carried out fruitful exploration around the brand support.

In order to respond to the strategic plan of "promotion year" proposed by the group this year, and further enhance brand, professionalism and excellent performance, red bean men's clothing proposed that we should enhance the five aspects of brand, talent, production, design and excellent performance, and firmly grasp the "cohesive force, execution and combat effectiveness" to achieve the leaping breakthrough of red bean men's clothing.

First, we need to enhance brand management.

Brand has always been very concerned about red bean men's clothing. Last year was the group's "brand year". Red bean men's clothing can be said to be a thrived brand in Advertising: advertising promotion, celebrity endorsement, network interaction, integrated communication, public relations events and a series of brand promotion and dissemination, so that the brand effect of red bean men's clothing has been greatly released.

This year, with the red bean group,

At the same time, the red bean men's clothing will also focus on the three aspects of popularity, reputation and loyalty to promote the promotion of brand.

Not only that, this year, red bean men's clothing also increased the intensity of counterfeiting, maintaining the brand image and reputation of the market, creating a good market environment and promoting brand promotion.

Two is to enhance production management.

According to the report issued by Boston consulting company in July 2011, China's clothing market will increase by two times in the next ten years, and will reach more than 1 trillion and 300 billion yuan in 2020.

This shows that China's garment industry will have a huge market development space and development opportunities in the next ten years.

The outline of the 12th Five-Year plan also pointed out clearly that the most important manifestation of changing the direction of development is to expand domestic demand and increase the contribution rate of domestic demand to national economic growth.

As a production aspect, it will also carry out a comprehensive pformation in the light of market demand and pform from an export-oriented economy to an introverted economy, giving priority to satisfying the needs of the domestic market.

In the future, the advantages of production will become the biggest resource advantage of red bean, and will greatly promote the rapid development of red bean men's clothing.

The three is to enhance design management.

Products have always been the core elements of the brand. Facing the increasingly mature consumer market, it is particularly important to make good products and improve the level of design management.

To this end, red bean men's wear not only introduces first-class design team and commodity planning team, but also makes great efforts to enhance the capability of independent research and development based on joint development of directional development and buyer development to enhance product quality and fashion sense.

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Since the beginning of the pformation of red bean men's clothing in 2008, on the one hand, it invited the design team with an international vision. At the same time, red bean also introduced Mr. Antonio Montaldo, the "father of modern suits" from Italy, as the version craftsman, which ensured the fashion and youth of the entire clothing version.

On the other hand, the company also introduced Kitayama Yoshiko, the leading international commodity planner from Japan. Under her guidance, together with the business owners who have many years of practical experience, the company set up a commodity planning team. From the market research of the product, the product planning, product design, research and development, proofing and production of the product, and even the final sales link have been fully controlled, ensuring that the developed products can best meet the needs of the market and customers, and lead the latest fashion of domestic clothing.

While vigorously improving the quality of products, the red bean men's clothing also focused on optimizing the whole supply system, upgrading the logistics informatization and improving the logistics operation process, shortening the distribution cycle of stores, thus enhancing the rapid reaction power of the market.

The four is to enhance professional personnel.

Talents are the driving force for the development of enterprises. Red beans have always attached importance to the construction of talents, especially the construction of specialized talents.

The early establishment of the red bean University and the group's "100 billion red beans, 100 Talents Project" are positive reflection.

In terms of professional talents, red bean men's clothing will focus on creating the "five teams": designers, store managers, development, supervision, display and other professional talents.

At the same time, it will comprehensively promote performance appraisal, strengthen staff training and enhance team performance.

Five is to improve performance excellence management.

Further promote the "five management" - site management, R & D management and customer relationship management, process management and strategic management, and comprehensively enhance the management level of enterprises.

At the same time, we must strengthen the cost control and enhance the competitiveness of enterprises.

Moreover, from the beginning of this year, red bean men's clothing will actively implement the "full hosting mode" to integrate the resources of suppliers and franchisees, and ultimately achieve the "win-win situation between the three sides".

Red bean menswear believes that with the appearance of new life style, a new business mode will be generated correspondingly.

In the new economic era, business models are the basis and driving force for market pformation and innovation.

According to experts, in a sense, the future competition is not the competition of products or brands, but the competition between brand business models. Only by finding the right business mode and business channel, can we rely on business innovation to realize the brand's technological value and brand culture, China.

2012 is the group's "promotion year". In the face of new starting point, new opportunities and new challenges, the red bean men's clothing will focus on the five aspects of "calling the brand, making products, building models, improving the team and striving for excellence". By enhancing the cohesion, execution and fighting power of the whole staff, we will enhance the brand, enhance professionalism and improve the performance management, and achieve the leapfrog development of the red bean men's clothing.