The Difference Between Network Marketing And Traditional Marketing

1, from products (product) and consumers (consumer).

Generally speaking, goods and services can be sold on the Internet. In fact, this is not the case at present. Electronic products, audio-visual products, books and so on teach intuitive and easily identifiable sales of goods better.

From the marketing point of view, through the network, most products can be sold. Even if the final paction is not achieved through the network, the publicity and communication function of network marketing still needs to be taken seriously.

Network marketing can directly face consumers directly, and differentiated marketing (one-to-one marketing) can formulate corresponding marketing strategies for a certain type or even a consumer, and consumers can freely choose and view or purchase the contents they are interested in.

This is impossible for traditional marketing.

2, from price (price) and cost (cost).

Because network marketing is directly facing consumers, it reduces the intermediate links such as wholesalers and retailers. It saves the cost of intermediate marketing, reduces the cost of sales and reduces the cost of marketing, so the price of goods can be lower than the price of traditional sales methods, thus giving rise to a larger competitive advantage.

At the same time, we should also pay attention to reducing the intermediate links in sales. The cost of goods mailing and distribution will also affect the cost and price of goods to a certain extent.

3, from promotion (promation) and convenience (convenience).

In the way of promotion, network marketing itself can use e-mail, web pages, network advertising and so on.

It can also learn from the promotion methods in traditional marketing. The general requirements of promotional activities should be innovative and attract consumers. Therefore, Internet marketing should also be creative and innovative.

On the convenient side, on the one hand, network marketing provides consumers with convenience to choose and purchase goods and services that they need without leaving home. On the one hand, consumers are directly faced with the intuition of commodities, and the honesty and credit of merchants can not guarantee the absolute authenticity of online information, and online shopping needs to wait for businesses to deliver or mail, which brings inconvenience to consumers to a certain extent.

4, from channel (place) and communication (conmmunication).

The difference between the two is obvious in the channel. Because of the condition of the network, it is impossible to talk about network marketing without the Internet.

Of course, everything has its own strengths and weaknesses.

As a new marketing way, network marketing has strong vitality, but there are also some shortcomings.

For example, network marketing, especially network distribution, can not satisfy the psychological needs of consumers' personal social interaction.

It is impossible for consumers to show their social status, achievement or payment ability through shopping process.

Nevertheless, Internet marketing, as a new way of marketing in twenty-first Century, is irresistible and will become a sharp weapon for global enterprises to compete.