Warm And Cold, Spring Clothes Are Unsalable, Winter Clothes Are Beautiful.

In the first half of March, it was spring season. But the recent rainy and low-temperature weather for many days has broken the usual practice in the past, leaving the spring equipment that should be hot. "Spring clothes are not ready to sell, and winter clothes are basically sold out. Replenishment is also difficult. It's not that we can't make money when we see it. " Many businesses in Keqiao have poured water.

　　 Spring clothes come cold

Last week, reporters Hangzhou Keqiao shopping mall, Jinlin shopping mall, Wanda Plaza, thousand department stores and other department stores can see that the brand counters are already covered with colorful spring clothes. However, there are few customers choosing clothes, and there are more attendants than customers in the shopping malls.

Some businessmen told reporters that according to past experience, late spring February is the time when spring clothes are listed in large quantities. Sales volume It has accounted for about 2/3 of the total, but now it will be three Chengdu difficult.

One person clothing Dealers told reporters that the spring time is relatively short, to the late April will be on the summer clothing, late listing or selling spring clothes will lead to a large backlog, so last month at the end of the business has launched spring promotion measures to seize business opportunities.

　　 Sales are not as good as winter clothes.

Faced with the good intentions of the businessmen, the citizens do not seem to appreciate it. "It's too cold for you to buy spring clothes." It is citizens' idea of "slow buying" that makes clothing businesses complain incessantly. "The price of spring clothes this year is basically the same as that of last year, and the price of individual brands has also declined." Some clothing store owners said.

Reporters recently visited clothing on the first floor of Wanda Plaza. Exclusive shop At that time, some businessmen told reporters that spring clothes began at the end of February last year and ended at the end of April. This year, because of the early spring festival, the arrival time of spring clothes was nearly a month earlier, but sales volume was not satisfactory. "Although the big brands are all spring clothes, the proportion of winter and spring clothes of general brands is still around 6:4."

Many clothing salesmen also said that at this time of the year, the temperature was generally around 15 degrees Celsius. Loose coat You can try spring clothes directly. However, this year's temperature has dropped by nearly 10 degrees Celsius. Customers are still wearing thick down garments. "It can be expected that this year's spring sales promotion efforts must be greater than in previous years."