315 Footwear Enterprises Are Right At That Time, Jordan Apologized To Consumers.
In the recent stage, Michael, Jordan, a legendary basketball legend, announced by the US communications agency that he had sued the Chinese court for the alleged violation of his name right by the Chinese sports wear and footwear manufacturer Jordan sports (micro-blog) Limited by Share Ltd (Jordan sports). Jordan expressed disappointment at Jordan's sports and even violated the names of his children, and sued that "this is not a question of money".
Jordan Sports
The trademark's main image is the US basketball star Jordan leaping dunk. In China, cheap sports shoes occupy a large rural market. In 2010, sales revenue reached 2 billion 910 million yuan, and it was listed at the end of 2011.
Jordan sports prospectus disclosed that "Jordan" as an ordinary foreigner's surname is not specific, and the former US NBA star Michael Jordan does not exist.
In response to Nike's Air Jordan Brand, Jordan sports said its brand difference was large and its identification was obvious, and the company's "Jordan" series trademark was first registered in China. Nike's "Jordan" series trademark is applied for registration in the country is rejected for review status, there is no infringement problem.
On the 164 and 168 pages of the declaration, the trademarks of "Jeffrey Jordan", "Markus Jordan", "JIEFULIQIAODAN", "MAKUSIQIAODAN" and their variants appear in other registered trademark columns, which are consistent with those of Michael Jordan's two sons in Chinese and English.
In addition to the "Jordan" trademark, Nike's wholly-owned subsidiary
CONVERSE
The dispute with Jordan sports in the "five star" trademark right is also protracted.
Because of the query that Jordan sports Registration No. 3848785th graphic trademark "five pointed star" is similar to its own trademark, in December 29, 2006, CONVERSE sent Jordan sports to the State Trademark Office, and demanded that it be denied that the disputed trademark was registered on all commodities.
In February 24, 2010, Jordan sports received the ruling of trademark objection remission sent by the national business jury.
After the failure of CONVERSE's complaint, the objection was reexamined by the national business jury.
In the review, CONVERSE believes that its trademark "converse and star graphics" has been well-known and influential in the world for its long term use and publicity. It has become a well known trademark in China.
The registered trademarks of Jordan are the same as those of CONVERSE trademarks or similar trademarks on similar commodities.
"At the same time,
Jordan trademark
It constitutes a copy and imitation of CONVERSE trademark, which is likely to cause confusion and confusion among consumers.
According to Hongkong media reports, in early 2012, consumers filed a lawsuit against the Haidian District people's Court of Beijing, claiming that Jordan's brand clothes purchased from the dealer's premises of Beijing had not been told that they had nothing to do with the US basketball star Jordan, causing misleading and fraud to consumers.
The lawsuit shows that the plaintiff believes that the plation of "Jordan" has been widely known. Jordan sports dealers sell clothes named "Jordan" brand, and have not shown to consumers that they have nothing to do with the respected star "Jordan", which leads to misleading consumption.
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