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Shoe Enterprises Optimize Marketing Network &Nbsp; Refinancing Demand Rises.

2012/3/13 15:51:00 12

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In the first two months of the year, the stock market rebounded, arousing the participation of the shareholders in the "gold" enthusiasm.

Quanzhou plate

Increasing stocks is no exception.

Last weekend, seven wolves released the instructions on matters relating to the development of non-public development companies in 2011, and explained the necessity and rationality of equity financing, and the budget of shops for raising funds by non-public offering.

Industry analysis, the way of private placement has a significant effect on improving company profitability and improving company management. The stock market will continue to be triggered by the rebound of fixed share returns, and investors can intervene at the right time.

Optimize marketing network

"In the first two months of this year, the stock market will be strengthened, and the market will get out of a good market."

Yesterday, an analyst at the securities business department of Tian An Road in the city said that last year, the seven wolves had no public offerings of not more than 53 million shares, and the issue price did not exceed 34.27 yuan / share. If the price of the seven wolves was closed at 36.60 yuan / share yesterday, the increase was already close to 10%.

It is understood that in recent years, many clothing brand operators have invested heavily in their marketing network through the capital market financing mode, especially increasing the resources competition for high-quality shops in the core business circle.

Seven wolves announced that the total increase of 1 billion 800 million yuan will be used to build "marketing network optimization project".

It is expected that after the completion of the project, the new business area will be 180 thousand square meters, with an annual sales volume of about 1 billion 400 million yuan.

"Although in the short term, the adoption of

equity financing

It will dilute the rights and interests of the existing shareholders, but in the medium to long term, after the successful implementation of the investment projects, the company's revenue scale and profitability will be greatly improved. Compared with the medium and long-term debt financing mode, it will save direct financial costs and benefit the long-term benefits of all shareholders. "

Seven wolves raise funds to increase the sales terminal 1200, including 60 flagship stores and 300 franchised stores by way of direct operation, adding 140 flagship stores and 700 exclusive stores through the way of franchising.

According to the analysis of the industry, taking 100 square meters of shops as an example, it is estimated that the net profit will be about 100 thousand yuan per year, and the rate of return is higher.

Demand for refinancing rises

Refinancing refers to the direct financing of listed companies through the rights issue, issuance and issuance of convertible bonds.

According to the insiders, under the background of monetary tightening, the demand for refinancing of listed companies has increased, and management has always encouraged increasing direct financing.

In fact, last year, the A share market has been blowout in terms of frequency or scale of financing. Related institutions statistics show that in 2011, a total of 298 A share listed companies announced plans for private placement, and 179 listed companies completed the fixed increase. The total fund-raising money was 436 billion 850 million yuan, which increased by more than 20% in the same year.

"Fixed increase is concentrated on shoes and other manufacturing industries."

It is understood that in 2011, 179 completed directional.

Seasoned listed companies

There were 106 manufacturing industries, accounting for 245 billion 400 million yuan in total, accounting for 59.2% and 56.2% respectively.

Private placement has become one of the main financing methods of listed companies, and has also brought investment opportunities for investors in the two tier market.

Securities analysts said that for investors in the two tier market, the private placement process conveys an important signal of the company's performance improvement, giving investors plenty of imagination and promoting the market's pursuit of such stocks.

In addition, the price difference between private placement and first tier and two tier markets may trigger stock price volatility, and also bring investment opportunities for investors. "Market prices fall below the issuance price, and there is a possibility of compensation before and after the issuance or before and after the lifting of the ban."