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    Menswear Brand PK: Jin Ba Wins The Seven Wolves.

    2012/3/15 9:52:00 21

    Fashion And Fashion Enterprises

    Detailed number of Chinese men's wear brands, Jin Ba, seven wolves, seven cards... These are all familiar, but there is competition in the place of brand. If they carry out PK between them, then who can win? Do not panic at all.


       TOP1, Jin Ba wins the championship.


    Brand Description: the strong man wears the jacket. style With the leading design and rich experience, it is the leading brand of China's high-end fashion jacket, and the pioneer brand of business casual men's wear, leading the Chinese jacket to the world.


       Business analysis: 1, positioning


    In the past 30 years of development, the most powerful driving force is the insistence of "strong jacket" on the brand positioning of "jackets". The focus on jackets has been to more than 3000 retail outlets and tens of thousands of terminals. Sale Today, the powerful bullets are still committed.


       2, fixed force


    When many peers dance in the financial, real estate and other investment fields, when a lot of peers choose a more efficient way to get gold, they are unmoved. This is "Dingli".


       3, innovation


    30 years later, almost all the achievements of the power fighter are related to innovation. "From the first batch of family businesses, large-scale factories and factories, registered trademarks of private enterprises, to the introduction of brand visual identification system, took the lead in building the pace of brand building; through the" national unified retail price, zero risk to join the "policy, the rapid construction of the overwhelming majority of the terminal network; then to the first Trout strategic consulting company to cooperate, the jacket as a competitive blue ocean......" Hong Zhongxin counted out the number one of the first, and all of them were ahead of the innovation.


    Seek the opportunity to win the situation: as we all know, romantic. France People have a very critical eye for perfume, clothing and culture. They have an incomparable spirit of pursuit for beauty. This is unique from French art in Europe and even in the world. The Le Louvre museum is undoubtedly the French art sanctuary. The French have a more demanding request for the works exhibited in Le Louvre Museum. If the RBA man can be selected in Paris Le Louvre Museum, its brand will give the meaning of art treasures. Through planning, we can borrow "colorful China" -- the Chinese nation. Clothes & Accessories The exhibition "shows the opportunity of the 56 traditional costumes of the Chinese nation". Through participation in costumes exhibition activities, so that the strong brand into Le Louvre Museum in Paris, people will be moved to Paris Le Louvre Museum favorable impression of the brand, so that the consumer's brand confidence and goodwill. And in the eyes of customers, set up the image of the world top brands such as Pierre Cardin, Armani and Versace.

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