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    Humen Garment Enterprises Come To Market In Han Dynasty

    2012/3/16 8:44:00 13

    Fashion Brand Trend

    In a Humen Town, the output value of clothing has exceeded 15 billion yuan a year, which is half the annual sales of Han style clothing. 15, 2012 Dongguan Humen dress and adornment (Wuhan) Exhibition Fair Wuhan The International Expo Center opened for 4 days, and more than 80 garment enterprises joined the exhibition. Reporters saw at the scene, in addition to YISHION, pine eagle, and other old brands such as the Yi Mo, as well as Lu Di poetry, male eye, Zheng Chuxian and other new faces.


       Humen clothing comes to Han


    7 years ago, he entered the Wuhan market, and now there are 23 stores in Hubei. The person in charge of the brand said frankly that sales in Hubei area reached about 13000000 a year, and they were very optimistic about Huazhong. market I hope to develop agents in two tier cities.


    A woman's dress in French cabinet. Dress Retail price of 200 yuan, wholesale price of forty percent off, attract Baima shopping malls and other businesses to fight goods. Lv Ligen, the head of the brand, said that after the Wuhan high-speed rail transit to Shenzhen next month, it could go directly to Humen, hoping to take the opportunity to open the central China market.


       Han style enterprises should learn fast fashion.


    In order to create brand names, Humen clothing has been widely distributed and its exposure rate has increased. To cater to the changes in the consumer market, YISHION and other leisure brands from pure leisure to fashion leisure, business series transformation, a season of three batches. New pattern 。


    Humen garment enterprises admit that designers are the soul of clothing enterprises. They design talents in China's Taiwan, Hongkong and other places. In order to retain talents, the design director's salary is as high as 30 thousand yuan.


    Yin Jinghui, Secretary of the Party committee of Humen Town, said that Humen's clothing industry has already formed the advantages of clustering, and the geographical proximity with Hong Kong and Macao has made Humen more sensitive to popular information and creative design. Wuhan's clothing is better in circulation, and goods arrive in Wuhan.


    The exhibition trade association, Wuhan local enterprises and Humen garment enterprises reached a number of cooperation projects, including the Fu Min fashion city and the Zhuo Er development North Hankou group brand clothing city to achieve the cooperation intention of clothing docking; YISHION Group Co., Ltd. and Han business group (600774, stock bar) to achieve the intention of buying and selling clothing; Dongguan Song Ying Industrial Co., Ltd. and Wuhan traffic Leather Co., Ltd. reached the cooperation intentions of leather processing.


    Liu Shuren, President of Wuhan clothing trade association, admitted that in the past few years, Humen's clothing market has successfully transformed, mainly because of its strong brand awareness, the courage to highlight the brand personality, and the positioning of girls' fashion. Wuhan clothing should learn the fast fashion trend of Humen clothing.

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