Exhibitors In Apparel Show Are Low In Efficiency.

Many agents have indicated that they can observe the latest fashion trends at the exhibition, appreciate the advanced ideas of various brands and intuitively get all kinds of advanced information in the industry.

Exhibition is a place where information is gathered. Attending exhibitions is still the most important way for them to choose brands and meet their business partners.

One of the main purposes of the annual clothing exhibition held by the whole country is to join in the business. As the target agents of the major exhibitions, the attitude towards the exhibition is surprisingly consistent.

At the same time, agents have also indicated that after many exhibitions, the harvest is not large. There is little opportunity for further understanding and progress, so the success rate is low.

The agents also put forward their own views on how to maximize the effectiveness of the exhibition.

They believe that there are some disadvantages in the negotiation of the exhibition: first, the professional spectators attending the exhibition are agents from all over the country. The professional audience is too large. A booth often gathers four or five agents to visit and negotiate. The brand associations will produce a comparison, or they can not spare much time to discuss with the agents in detail.

The environment is noisy and people are confused, so it is hard to calm down and talk about future development and planning.

Second, too many visitors will cause the agents to raise the threshold during the exhibition, and select some agents with lower conditions from the conditions, so as to reduce the goodwill of the agents to the brand.

Third, every exhibition hall of the exhibition is a face-to-face competition of similar products. In such an environment of opportunities and competition, brand owners often make exaggerated descriptions in order to gain the advantage in competition and win the goodwill of agents. After many rounds of investigation, agents find that the description of the brand is not true and the reputation of the brand is affected.

Finally, some exhibition services are not satisfactory.

The exhibition should be a good bridge between agents and brands to help both parties conduct in-depth exchanges after the exhibition.

In particular, some overseas exhibitors, who came to China to participate in the exhibition, aroused the interest of agents. However, they did not have any further cooperation and mutual visits without any familiar and trusted platforms after the exhibition.