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    IGO&EGO Signed International Designer &Nbsp, And The Combination Of Chinese And Western Is King.

    2012/3/16 16:05:00 18

    Italy Clothing Brand

    CLAUDIA was born in Italy and has been engaged in fashion design since 1986. She has designed clothing for internationally renowned brands such as SESONROSE, Atelier Versace and Hermes.

    We also set up a senior garment studio, which is responsible for dress design and product development.

    In 2000, CLAUDIA was awarded the young designer award.


    In recent years, domestic

    clothing

    Brand signing international designer is also not a case. In order to make the brand appear more "foreign flavor", collectively seeking "foreign aid" has become a trend.

    Sunddie fashion business men's clothing, nine Mu Wang men's wear, men's clothing and so on, and other well-known domestic garment enterprises have invited foreign designers. The clothing brand of "China clothing" founded by Limited by Share Ltd of China clothing also announced the invitation of the Asian director of Italy fashion brand Zegna alliance.


    domestic

    clothing

    In addition to the scarcity of domestic designers, enterprises are not only concerned with domestic consumption culture.


    In this regard, there are people in the industry believe that the domestic garment enterprises rely on foreign designers too high, it is bound to impact the development of domestic designers.

    Affected by this, many excellent domestic designers have chosen to create their own designer brand.


    But the foreign aid came.

    Service enterprises

    Development is not a smooth road.

    Because foreign designers' "western style design DNA" is too pure, it brings the new spirit and the design idea expectation of the enterprise, and often encounter the western style design which is not acclimatized and not improved. Though excellent, it is hard to win the hearts of consumers.


    "Domestic clothing enterprises can not fall into foreign countries, they are all good circles.

    Such blind behavior will completely lose business. "

    Liu Yijun, assistant manager of fashion marketing business department, worried about the phenomenon of fashion designers blindly pursuing Western designers.


    Foreign designers can really inject new design ideas into domestic fashion design and inspire domestic.

    clothing

    Design vitality.

    However, how to choose the right international designers to achieve the perfect combination with local culture and free brands is the key to win the market.


    "Domestic garment enterprises should choose foreign designers strategically according to their own corporate culture and market positioning.

    An enterprise can hire a foreign designer to form a designer team with several Chinese designers.

    This will enable foreign designers to better integrate into the enterprise, and can grasp the pulse of the domestic market faster, "said Huang Yongsheng, director of the Department of clothing at Beijing Institute Of Fashion Technology Raffles International College.

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