Spring Clothes Go Crazy, Discount, Say "No" To High Storage.

From last weekend to now, Yuan Min, who was engaged in the clothing business, was relieved at last. The business of spring clothes finally opened.

The highest temperature was 16 degrees on Wednesday, which made many guests in the store try clothes.

In fact, it's not cold when it's cold, and it's not hot when it's hot. This has become the most troublesome problem this year.

In unusual weather, there are also strange phenomena that have been catching up with the business of the weather. For example, some popular brands spring up with a discount of 30 percent off or 20 percent off on the market, which makes many consumers cry.

Buying three pieces of spring clothes in a fashion brand store makes the pony in the civil service proud.

"This brand is very strong in fashion design, but the price is a bit high."

Pony has always been on sale, but it was different last weekend. The reason why she was so brave was that the spring dress of the counters enjoyed membership discounts, plus the activity of shopping malls, the final starting price was equivalent to 19% off of the bid price, and the three clothes that were close to 1300 yuan finally got 1027 yuan.

Careful consumers can easily find that this year's spring clothes are extraordinarily "easy-going" after listing. In the past, we should try our best to enjoy 5% off of the membership discounts. At the moment, consumers can enjoy it easily.

In the past, discounts were always released in stages, starting from 5% off to 10 percent off, then to 12% off and 15% off.

But this year is different. Just stroll around the floors of the shopping malls. 30 percent off or 20 percent off of the brands are common.

Last weekend, as a continuation of the 38 Festival, the brand of the store's sidewalk cabinet, which always valued itself, also offered a discount in disguise.

Like a fashion brand, last year's spring clothes sold 3-5 fold promotional activities, "very affordable, pick a few pieces to try."

Salesmen work hard to promote sales.

The highest temperature on Wednesday (March 14th) reached 16 degrees, which made businessmen feel a little more comfortable. Spring clothes sales were finally officially launched.

Speaking of the weather this year, there is a place.

In fact, cold weather is not only a major constraint on spring sales.

People who buy more people are less likely to be seen. This has led to the biggest headache for clothing retailers.

"The stock of popular brands has reached 40%-50%, and the brand is common, and inventory has even been backlog to 60%-70%."

A well-known brand operator revealed that last autumn and winter clothing inventory reached 50%-60%.

Another brand dealer is holding a number of popular brands in Nanjing. The most important task for him now is to take stock of inventory, and then to place orders in the autumn and winter clothing orders in 3 and April. "Orders must be reduced, and inventory must be sold."

The source said.

Dealers may be due to the misjudgement resulting in excessive inventory pressure, but big enterprises are also not easy.

According to the company's research report, the United States apparel business revenue in 2011 was 9 billion 900 million yuan, an increase of 33% over the previous year, operating profit of 1 billion 460 million yuan, an increase of 51% over the previous year; inventory pressure improved relative to 2 billion 560 million yuan in the fourth quarter (three yuan in 2011 reached 2 billion 980 million yuan in stock size).

According to the report released by Shenyang Wanguo Securities, by the end of 2011, stocks in the US state had dropped to 2 billion 560 million yuan, but over 1 billion 500 million yuan of the goods were over season goods, which exceeded the operating profit of the United States.

It is reported that the same proportion is also affected.

Anyway, for many clothing brands, lowering inventory is a top priority, which can be good news for consumers.

"If clothing companies earn money in inventory, they are not earning money. Clothing is the most valuable commodity."

The head of a garment company said that the last year's product was overloaded, which not only occupied the company's operating capital, but also consumed manpower and material resources. It also increased the management cost of the company, lengthened the turnover cycle of the product and reduced the overall profit of the company.

If selling at a low price simply hurts the brand, it will also hurt the confidence of the channel players.

"There will be a difference between each household's practice. We have a home store, and we are preparing to turn over the spring part of the season to sales, which is estimated to be about 50 percent off discount."

A fashion brand Nanjing regional official explained that goods in early spring will be pferred to olive store in March.

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