"Fashion Brand And Mobile Technology" Unveiled CHIC2012

In March 26, 2012, the twentieth China International for four days. clothing Clothes & Accessories exposition (CHIC2012) at the Beijing China International Exhibition Center [new pavilion], the 800 square meter "fashion brand and mobile technology" experience zone will be unveiled.

The experience zone is located at the South Gate of the Exhibition Center (main entrance) and is open to the public during CHIC2012. According to the 360 fashion network CEO and founder Anina Trepte, the three walls of the experience zone show three themes: Augmented Reality (AR) technology, two-dimensional code and NFC function. The public can feel the strong power of these technologies from the public. The fourth wall shows 360 mobile applications of the fashionable network (Apps), and the public can download them to the mobile phone at will.

To celebrate China International clothing The coming of the Fashion Expo 20th anniversary, the 360 fashion network will be in the area of augmented reality (AR Technology), specifically designed to review the history of the Expo. Exclusive information, video interviews and wonderful fashion pictures that have never been published since 1993 will be viewed through the 360AR application program (http://bit.ly/360FAR) installed on iPhone (http://getap.ps/360AR) and Android systems.

In order to clarify the two-dimensional code technology, 360 fashion The product display area and retail space of "CHIC YOUNG BLOOD" were created. Just pick up the phone and simply scan the two-dimensional code, poster or theme wall on the product label, and their phones can immediately connect to the brand's micro-blog, website and e-commerce platform, and check the specific contact information of the brand.

In addition, in the NFC area, 360 fashion The network also works with Esmond (ESMOD) Beijing Institute of fashion art and design to present the fashion trend analysis of new technology textiles and fabrics. Anina said, "visitors can use the mobile phone displayed by NFC to display the fabric, and you can see the name of the designer immediately. It is fully demonstrated. fashion How to use the mobile phone equipment to give the product its own propaganda power.

On the wall of the Apps theme, the 360 fashion network has specifically displayed the application (Apps) (http://getap.ps/360news) suitable for downloading to any low-end or high-end mobile phone, and has launched an application game called "Anina's dressing fashion" (Anina Dress Up). The game is modeled on the Anina image and can be downloaded to iPhone (http://getap.ps/ADUFree). From this game, you can also see the designer's product album (360Fashion), which has been installed on the Chinese version of NOKIA N9 mobile phone (http://bit.ly/360FN9). In addition, viewers can watch or download a series of mobile phone applications (Apps) related to fashion brands, and quickly acquire fashion messages.

This series of exhibitions has been fully demonstrated. fashion The charm of combining brand with modern mobile technology. In this regard, Mr. Chen Dapeng, executive vice president of the China Apparel Association, said: "so far, we have held the 20 China International Clothing and accessories fair. The invitation to the 360 fashion network exhibition is not only a highlight of the exhibition, but also a display of our synchronization with the new technology of fashion brand.

It is understood that in addition to building the technology experience zone that can participate in the field, the 360 fashion network held lectures on "mobile technology, mobile e-commerce, high-tech fabrics and social media" at 14 o'clock every day from 26 to 28 March, and shared their experience in communicating with the audience and building up corporate brand by using the new and high-tech application (Apps).

360 fashion network CEO and founder Anina said: "the collaboration between the 360 fashion network and China International Clothing and Accessories Fair is a leap forward in fashion and technology worldwide. Nowadays, fashion industries all over the world are trying to make use of mobile phone technology and social network to serve traditional business. In this exhibition, we can clearly show how these interactive new media can support product promotion and communicate closely with customers. "

Research shows that China has more than 1 billion mobile phone users, 180 million of which use smart phones, and the number of smart phones will reach 500 million by 2015. But China's fashion brands rarely use Apps to promote brand and corporate propaganda. In western countries, fashion brands use different applications (Apps) to achieve the purpose of brand promotion. In view of this, the China International Clothing and Accessories Fair specially invited Anina to deliver a speech on fashion and mobile technology at the Ruyi 2012 China clothing forum at 9:30 on the morning of 28. Welcome interested parties to inquire and participate.