The Largest Clothing Wholesale Carrier In China Will Now Be In The North Of The Han Dynasty.

In March 28th, the largest single garment market in the country, the North brand clothing city of Hankou (a total area of 600 thousand square meters), was put into trial operation on the first phase of 300 thousand square meters. About 3000 Han clothing, boutique women's clothing, men's wear and children's clothing brand operators will be dressed up and 20 thousand brands will appear on the same stage.

The clothing city has the dual functions of distributing and retailing, breaking the concept of traditional distribution market. How nice it would be to buy clothes in such an aircraft carrier shopping mall.

Walk into the 2 big city atrium of garment city, the overall hall with an area of 5000 square meters is magnificent. It can be used for fashion show and product release.

In the market, flat elevators are distributed in high density, up to 18, smoothly realizing the internal logistics circulation in the market. Shopping mall is as easy as shopping mall, and it is rare in the national professional market.

The hard decoration level of the clothing city even surpasses the shopping center in the city. It highlights the quality of the products with large area baking glass, gold foil wallpaper and rose golden gate and so on, and creates a thick and magnificent "palace level" commercial space.

In addition to the environment that the eyes can see, the humanized market layout and air-conditioning, lighting systems and other hardware are also world class, equipped with complete business matching such as electronic shopping guide, e-commerce, high-grade food street and so on, giving play to the scale effect and the advantage of price depression.

In March 16th, the northern Hankou Haining leather city two phase of investment atmosphere was burning. In the crowd, Liu Ruixiang did not rush to shop like many Haining merchants, but as ordinary customers, slowly browse many merchants. When we see Haining merchants "advocate property rights", more than 200 pavements have been robbed. When the two leading brands of the ten fur brands in Haining come together, anyone can see a confident smile from his face.

Liu Ruixiang is an old clothing merchant in Wuhan who runs the clothing business. The "wandering" in the leather city of Haining is actually a field inspection for the next step in the North brand clothing city of Hankou.

In fact, before the new year's day and the Spring Festival this year, the scene is even hotter. On the day before New Year's day, the crowd in the leather city surged, and the parking lot in front of the car queued in to form a queue. Because there were too many people, some shops had to let customers enter in batches.

Wuhan consumer Chen Jing is a loyal consumer of Haining leather city. He said that last year, he was planning to go to Zhejiang and Haining to buy leather clothes with her friends. He just heard about the opening of Hankou North Haining leather city and tried to see it in the mood of trying it out. It was found that the quality of fur is not inferior to that of the big mall, but the price is much cheaper.

After more than 5 months of market exploration, Haining leather city has taken over the vast majority of Wuhan fur market. Haining leather chamber of Commerce statistics, Hankou north and Haining local market, Northeast Tong Er Fort market firmly ranks the top three in the national leather clothing market. Haining businessmen who earn real gold and silver finally "settle" north of Hankou, Hankou North Haining leather city will become a permanent market. According to plan, Hankou North Haining leather city will be expanded to 50 thousand square meters, and the number of merchants will expand to about 500 households, forming a large scale specialized leather market with complete categories, high and low grade, and large and medium-sized businesses echoing.

Chen Fengjuan, a Haining merchant who came from the leather city, said at first that he was hesitant. After arriving, he found that the consumption power of the Haining people was really strong. It is no worse than doing business in Haining. From the consumer group, it can be seen that not only the Wuhan people, but also the customers in the neighboring provinces, they will come here.

Xiang Peiqing, President of Hankou North Haining leather chamber of Commerce, said that Zhejiang businessmen judged the potential of a market by three main factors: developers' strength, government policies and geographical location. Zhuo Er development is a main board listed company in Hongkong. It invested tens of billions of dollars to build and carefully cultivate the specialized wholesale market at the national level. The market location highlighted Wuhan's unique geographical advantages, and it was also a key project supported by the government, and it was clearly accepted as the Hanzheng Street's undertaking. There are huge business opportunities in the favorable market conditions, and many Haining people are scrambling for them. The leather city of Haining is hot, and it is ready for the market of Hankou North brand clothing city.

Speaking of large clothing distribution market, people naturally think of Hanzheng Street. Buying clothes in Hanzheng Street is really cheap, but the quality is always a knot in heart. The new Hankou North brand clothing city will be completed. It is a seemingly impossible task: ten thousand kinds of fine clothes, zero profit attack, and construction of the national wear brand price depression.

Clothing boss Zhou Xin Yun calculated an account, a casual clothing priced at 200 yuan, because to be produced in the field, through a variety of spanfer links, of which 40 yuan is spent on the road and middleman costs. He prefers to give the 40 yuan to customers and achieve the low price brand effect.

Hankou North brand clothing city can help merchants realize this desire. Tu Guoxi, general manager of garment city, said that in the 5 months after the opening of the garment city, the largest single textile market in the middle of 300 thousand square meters will be on the bright side, and the garment processing park covering 3000 acres will be one step away from the north of the Han Dynasty.

This means that the three main bodies of manufacturing, raw materials and distribution platforms will support each other to form a modern garment industrial cluster. All previous freight and spanit links which are time-consuming, laborious and costly will all be eliminated, and 10 minutes into the "clothing procurement comprehensive market", the competitive advantage will be reduced through collective efficiency.

For Liu Haibing, a clothing dealer who once stationed in Hanzheng Street, commercial operation is a tangled affair: commercial road show, brand promotion, planning and marketing, all need a lot of money, but for the clothing retailing industry, profit making sales promotion has reduced the profit to the lowest.

Some experts believe that in the face of increasingly fierce competition in small commodity prices, many merchants do not change their business models in time, and still follow the development path of low grade, low added value and small scale, which is one of the crux of the weakening of the competitiveness of some specialized markets.

Hankou North brand clothing city, a new modern market platform, will guide the main force of clothing business to take the initiative to spanform and upgrade. Among them, the most powerful way is to reduce the operating cost of the shop by "shopping plaza" level service, which is to expand the store size, expand the category, display and upgrade, drive the operator to raise the market position, promote brand upgrading, and upgrade the management and service through the subdivision of storage, display and spanaction functions, and promote the replacement of e-business. Many wholesale operators will bid farewell to the mode of spanferring simple goods and form a comprehensive efficiency improvement, so as to regain the motivation and passion for innovation.

Instead of heaps of goods, computers constantly ring out QQ prompts to tell you that customers are knocking at the door. Doing business in the North brand clothing city of Hankou will be a completely different realm. You may not see a lot of customers here, you may not see the mountain goods, but the volume of spanactions here will increase greatly, because most business links can be realized on the Internet, which is just one of the N tools of the mall.

With the combination of Internet and physical shops, Zhou Ying, a business entrepreneur who has been in Wuhan for less than a year, has gained a lot. She is a typical representative of the new generation of entrepreneurs. For her, it is unthinkable for her to enter a mall if there is no e-commerce auxiliary service.

For Hankou North brand clothing city, e-commerce supplementary services are only one of the basic service functions. A cable leads into the shop, and the other end of the line connects the huge platform of the national clothing e-commerce.

Tu Guoxi, general manager of garment city, said that he hoped to help merchants spanform network marketing, form a new network form cluster of "industry + brand + creativity", and at the same time increase the ability of merchants to deal with risks, and create a new sales season during the holiday period of non holidays.

Hankou North clothing e-commerce is based on independent mode and independent brand building. Based on this, we open up the field of external cooperation, plan to explore cooperation with e-commerce enterprises, and jointly set up a complete garment e-commerce platform, so that businesses can have double harvest in both physical stores and online platforms.

Trade promotion to help merchants brand

Since it is called brand clothing city, how do we not polish the brand? All kinds of brand promotion activities and exhibitions are essential. In this respect, Hankou North brand clothing city helps businessmen to think very well.

The clothing city plans to conduct regular activities on the clothing trade fair, which is different from the ordinary commercial exhibition, but to create a professional exhibition with industry influence.

According to the overall deployment of industrial upgrading in the future, the clothing trade exhibition activities will enhance their positioning, aim at the high-end links of the apparel industry chain, and introduce professional management concepts to promote the further development of Hankou North brand clothing city to internationalization, fashion, scale, specialization and branding.

On this basis, the North brand clothing city of Hankou also needs to go to a higher level, leading the fashion trend positioning. In the clothing field, it will form a popular trend R & D mechanism, do high-end links in the industrial chain, and enhance the added value of clothing products.

Individual merchants share the entire mall resources.

If you take 100 thousand yuan to make brand promotion in Wuhan, it will not be enough to fight for water, but in the North brand clothing city of Hankou, 100 thousand yuan can receive 1 million yuan brand promotion effect. How can this magic lever be realized? The key is that you can enjoy the resources of the whole business town and the depth of service support.

The most typical example is that the backbone media system built in Hankou's North multi-year operation can be shared with merchants. According to the introduction, from the beginning of the preparation of the Hankou professional market group, the media promotion plan has been set up in the future. After years of operation, a comprehensive three-dimensional backbone media system consisting of newspapers, television, radio, Internet, mobile phones and other media has been constructed. The annual investment is as high as nearly 100 million yuan.

Standing in the media promotion heights, promoting brand promotion will naturally achieve twice the result with half the effort. Merchants can rely on the common prosperity of the mall and personalized promotion with the help of Shangcheng resources. The brand promotion will enhance the popularity and reputation of the whole mall.