Sell Not Much, Do Not Sell Nor Do &Nbsp; &Nbsp; Spring Clothes Become Chicken Ribs.

Wuhan meteorological regional center data show that in the past 50 years,

Spring is so short in Wuhan that spring clothes also follow "short-lived", which makes people, businesses and manufacturers very entangled.

There are only one or two pieces of spring clothes in the 10 clothes.

Yesterday, at a local Internet forum, I saw the "rose petal flap" post for help: Wuhan's spring is too short to know what kind of spring clothes to buy.

The netizens complaining also complain that spring clothes are really useless in Wuhan.

Some netizens reluctantly said, "we need to prepare more.

"Last year bought 4 spring clothes, the most one wore four or five times, and some wore one or two times."

Miss Tan, who works in a unit in Jianghan Road, says that in her wardrobe, only one or two of the 10 clothes are spring clothes, most of which are summer clothing.

Wuhan is short in spring, and the temperature difference is large. The temperature fluctuate more than 10 degrees in a short time. It can be worn at noon and wear short sleeves.

Not much, no sales, no business.

Businesses have to sell

There are shopping malls personage introduction, spring clothes usually come up in early February, will soon be discounted, sales are greatly affected by the weather.

Taking this year, the continuous low temperature and rainy days, Wuhan is hard to get into the spring. In some shopping malls, winter clothing has not yet completely withdrawn. In the middle of 3 months, the summer clothing of some brands such as Wu Guang and other shopping centers came out to rob the business.

On both sides of the attack, many shopping malls said spring sales fell by 10-20% compared with the same period last year.

In some street clothing shops, shopkeepers are not enthusiastic about spring clothes: "they dare not go in much every year, they can't sell well and lose money in their hands."

There is a mall admits that spring sales generally account for only about 15% of the total sales of clothing, and brands do not dare to pay more.

Many clothing brands in Wuhan market are mainly winter summer wear, winter clothing may send three or four shipment, but there may be only a batch of pure spring clothes.

"We have more than 150 kinds of winter clothes in one year, more than 200 in summer wear, and only 60 in pure spring clothes."

Liu Yongzuo, general manager of Industrial and Trading Company in Wuhan, introduced that winter and summer in Wuhan are long and spring is short. Many clothing enterprises in the country are inclined to winter and summer wear in order to reduce operational risks, such as design, research and development, production and so on. Spring products are only pitional products.

Last week, the brand of Wuhan's kirisawa brand held "fashion show", releasing 100 summer fashions, chiffon skirts, short sleeves and small shawls, all of which made people feel the strong summer sentiment.

Rong Rong and other Han style clothing companies are busy working overtime for summer wear.

"70% of the production line is making summer wear," he said.

At present, only 20% of the production line is being made for spring clothes, and the rest have been converted into spring summer pitional clothing and summer wear.

Wuhan clothing trade association personage introduction, for Wuhan clothing enterprises, the most unworthy Spring Festival is the spring season, the sales period of pure spring clothes is only more than 40 days, while the summer sales cycle can reach 100 days, nearly two months.

Enterprises are not willing to do more spring clothes, so as to avoid the pressure in the hands.

While compressing spring production, some local garment manufacturers simply sell their products to the spring for longer city sales, or directly open shop to sell spring clothes to the whole country.