Humen Clothing Pformation And Upgrading To Build 50 Billion Industrial Clusters

In from March 15th to 18th, 4 days of 2012 Dongguan Humen costumes (Wuhan) exhibition fair was successfully held at the Wuhan International Expo Center A1 hall, attracting about 15 thousand professional visitors to visit. Humen Town, after Zhengzhou and Shenyang exhibition fair, once again held large-scale exhibitions in different places, successfully built up a support platform to promote the upgrading of the garment industry, effectively promoted the enterprises to actively explore the central China market, and helped to create an industrial output of over 50 billion yuan for the production of Humen clothing.

Government output

Humen garment enterprises get out of Dongguan

2012 Dongguan Humen clothing and accessories (

This exhibition fair is more professional, and the local clothing and apparel enterprises in Humen are enjoying a splendid performance.

The organizing committee has also arranged 6 fashion shows in Guangdong, featuring fashionable women's wear, which can better interpret the fashion charm and cultural connotations of the "southern style clothing", including the special release of Feng Lu, the top ten designer.

"We have traveled far and wide to Wuhan to do exhibitions, not to sell more than a few clothes."

At the exhibition site, Lin Chaoming, a member of the Humen town Party committee who came to show the exhibition, said that this is mainly to show Humen's clothing enterprises with the help of the exhibition fair.

Dai Huian, general manager of the "Costa" dress, told reporters that before the exhibition, a large number of market surveys showed that the market potential of Wuhan was very large. There were more than 10 franchisees coming to discuss the franchise on the first day of opening.

Enterprise borrowing power

10 projects signed before the opening of the exhibition

With the active promotion and guidance of relevant departments in Humen and Wuhan, during the preparatory period of the Dongguan Humen dress and adornment Exhibition (Wuhan), many businessmen in Humen, Wuhan and surrounding areas had extensive contacts and negotiations, and many enterprises succeeded in docking, and achieved the intention of cooperation.

Just before the opening of the trade fair, the first batch of fruits has been produced.

10 representative cooperation projects and 20 enterprises that reached the cooperation intention held a grand signing ceremony.

Among them, Fu Min fashion city and Wuhan Commercial City limited, drow development Hankou North group brand clothing city respectively.

Brand strength

Humen has YISHION, Wuhan also envy.

The town of Humen, known as "China's famous clothing city" and "Chinese women's clothing town", now has more than 1200 garment enterprises on its scale, with annual sales of 20 billion yuan, and annual exports of 400 million dollars. More than 30 clothing brands have been named above the provincial level.

Liu Shuren, President of the Wuhan clothing trade association, thinks that through the exhibition trade association, Humen clothing has been further understood. The biggest feature of Humen clothing is its clear positioning, strong brand awareness, focusing on "fast fashion", such as YISHION, which has a sales volume of several billion yuan in one year, but there is not one in Wuhan.

, general manager of Wuhan Mini brand children's clothing, said that the brand of "happy bun" children's clothing has long been heard, and this is the first time. Through preliminary negotiations, I feel that the brand's children's wear style is quite new, and its quality and workmanship are good.

Upgrade relay

Developing central China market and boosting industrial upgrading

Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, Secretary of the Party committee of the Humen town and chairman of the town people's Congress, said that the trade fair had achieved three effects:

First, boosting Humen enterprises to develop the central China market.

Wuhan is known as "the thoroughfare of nine provinces", with convenient pportation and prosperous commerce. It has set up a new business platform for holding exhibitions, helping Humen enterprises expand the domestic market.

The two is to promote industrial upgrading through the unique advantages of Wuhan.

Wuhan is the only sub provincial city in the central part of China. It is also an important industrial base, science and education base and pportation hub in China. It has the immeasurable radiation force and driving force of the city circle. This exhibition is a historic opportunity for Humen's clothing enterprises to grasp the new round of development in Central China and to seek important opportunities for developing opportunities in Central China.

The three is to open cooperation and exchanges between Humen and Wuhan.

Wuhan has an excellent investment environment, well-developed clothing industry and first-class exhibition facilities. It is an important platform for the Humen clothing and garment industry to expand the Hubei market and radiate the central China. There are realistic cooperation needs and broad prospects for cooperation in the fields of market development, resource development, labor cooperation, capital investment and talent introduction.

Next, the town of Humen will strive to integrate the clothing and apparel industry into the key industrial clusters in the country, and build Humen's clothing and apparel industry as an industrial cluster with an annual output value exceeding 50 billion yuan, and promote the development of Dongguan's clothing and apparel industry to an industrial cluster of an annual output value exceeding 100 billion yuan.