China'S Most Competitive Clothing Designer Brand News Survey

Brand review: from the Chinese mainland, the world's luxury brand Shanghai (Shanghai Tang), the Chinese brand that was acquired by the second largest luxury group in the world in 2000, has become the three largest profit brand of the group. It was originally founded by Hongkong celebrities Deng Yongqiang in 1994.

At present, it is a unique luxury brand in China and in the world.

At the beginning of the founding of the Shanghai, the handmade cheongsam, Tang suit and mandarin jacket were the selling points, adding modern elements to the eastern style of the last century.

After the successful acquisition of the peak group, it changed from the original pure Chinese style to the combination of Chinese and western. In order to guarantee the Chinese connotation of the brand, half of the designers in the "Shanghai" team are Chinese, half of them are Italy, France and Spaniard. Each person is responsible for designing a certain type of product, and everyone will design according to the season theme set by the creative director.

Today, with the eastward growth of the east wind, the "Dongfeng" has become fashionable. With the theme of "East meets the west", "Shanghai" has a brand-name coat for China's fashion.

Compared with the little-known popularity in the mainland, the "Shanghai" brand has been sought after by western fashion people since its inception.

From Hongkong to New York, this brand is very popular with foreigners. Every time when the "Shanghai" season breaks, the store will be crowded.

Brand review: the JEFEN brand was founded in 2000 by designer Xie Feng in Italy, mainly in the management of advanced women's clothing.

In 2006, officially recognized by the French High Fashion Association, it became one of the more than 80 international fashion brands released on the official schedule of Paris fashion week.

As the first fashion designer to pay more than one million yuan a year after returning to China, Xie Feng's design is aimed at a 28 year old ~40 year old woman with confidence, intelligence and elegance.

It is self-evident that Paris is meant for fashion practitioners all over the world, especially fashion designers.

"Ji Fen" has made its two appearance in Paris fashion week, proving that it has a place in the world's top fashion industry and proves that it is moving towards the international market.

Although there is still a great distance between "Ji Fen" and an international clothing brand.

But through internationalization, we can further enhance the brand value of Jifen.

As a designer brand, Ji Fen's impression is closely related to Xie Feng. "Ji Fen" has rigorous technology, not only on the surface, but also on the inside. Its mature design concept, perfect edition cutting and exquisite manufacturing technology make it have a large number of loyal consumer groups.

Brand review: NE TIGER (northeast tiger), founded in 1992, is a representative luxury brand in China.

NE TIGER N represents Noble (noble), E represents Elegant (elegance), TIGER stands for the brand style that has always been adhered to by the brand.

NE TIGER is a brand starting point for fur design and production. After more than ten years, it has laid the leading position in the field of Chinese fur, and has developed into a broader luxury world, and developed a Chinese dress, advanced evening dress, advanced wedding dress, and accessories.

"Huaxia dress" is a Chinese dress, a national suit representing the spirit of the Chinese nation.

5000 years of Chinese civilization, the dress that can represent the spirit of the Chinese nation has not been passed down.

It is based on the sense of mission to make up for this shortcoming. Zhang Zhifeng led the NE TIGER design team to exploit the fine workmanship of the world's costumes, condensed the essence of thousands of historical cultures, and looked at the ancient and modern times, the sea and the rivers, and described the brilliant flourishing chapter.

Through NE TIGER's "seamless" hand, it is gradually sewn into a "general history".

NE TIGER has even been questioned more than ever to create a genuine luxury brand of Chinese lineage. But from the "Shanghai" to "up and down" to "Xia Zi Chen" to the current Chinese designers who are known on the international stage, all of them are labeled by Chinese culture. Just like the rise of Japanese designers in the international arena, NE TIGER has obviously ushered in an opportunity period from the incubation period.

Xia Zi Chen: the new angle of Chinese fashion

Brand review: Shiatzy Chen, founded in 1978, is the first fashion brand in Taiwan, Europe, with women's wear, men's wear, accessories and household products.

In 2003, "Xia Tzu Chen" was named the most notable brand by the Asian Wall Street journal. In January 2004, it was selected by the London financial times as one of the top fashion brands in the year.

Xia Zi Chen Bingchi creates the spirit of "Huaxia new posture" and is committed to expanding the international market.

In 1990, the studio was set up in Paris, and the Paris store was formally established in October 2001. It became the first fashion brand in Taiwan, which was stationed in Europe. In March 2003, the Jinjiang store in Shanghai was set up as the first stronghold for entering the mainland market. In August of the same year, the Zhongshan Taipei flagship store, which was commissioned by the international architect Jaya Ibrahim, was officially opened in August August. In 2004, the The Peninsula Hong Kong and Beijing Pacific department stores also opened one after another; in 2005, "Xia Tzu Chen" set up second stores in the Hongkong Li Garden of China, and established flagship stores in the 9 building of Shanghai Shanghai, becoming an important milestone in the internationalization of "Xia Zi Chen".

Chen Caixia, the design director, has learned from the basic tailors and has never been educated in formal fashion design because of his love for clothes. But with enthusiasm and practical learning attitude, he gradually accumulated strength and explored the original style.

In recent years, Chen Caixia has been invited to Hongkong, South Korea, Singapore and Shanghai and other places to launch new fashion trends, and the brand will hold its new product conference every year in Paris.

"Xia Zi Chen" thinks that Oriental design wants to occupy a place in the western fashion stage. The primary task is to highlight the characteristics of its own brand.

Therefore, the idea and elements that integrate into Chinese culture in every season become the classic style of "Xia Zi Chen".

Upper and lower: Casting handmade luxury goods

Brand review: the noble life brand of contemporary China, founded in 2008, is dedicated to inheriting the exquisite craftsmanship of China and other Asian countries, and bringing it back to modern life through innovation.

The first retail space was opened in Shanghai in September 2010.

Hermes invest in the brand created by China to advocate a harmonious and balanced philosophy of life. With the great abundance of material and the accelerating pace of life, more and more urban people are suffering from two extremes of life.

Pursuing the balance between the two extremes is the ideal that "up and down" has always wanted to achieve.

The brand was created jointly by Chinese designer Jiang Qionger and the French Hermes group in China to create a dream of inheriting Chinese culture and reviving traditional handicrafts.

The "up and down" product line includes furniture, household goods, clothing, jewelry, and products related to "tea" to deduce the "gorgeous and plain" way of life it admired.

The creation of the "up and down" brand created the reorientation of Chinese handmade culture in the past 5000 years.

In modern life, more and more machines and technology products are being concealed in mass production and automatic product life, and the relentless pursuit of handicraft and art is the basic principle of luxury.

Exception: they only sell characteristics.

The exception (EXCEPTION), founded in 1996, is one of the oldest and most successful original cultural brands in China. It is also the epitome of Chinese women's wear brand from scratch, from "made in China" to "Chinese design".

Because of the position of forerunner, Mao Jihong and Marco, the founder of the brand, are moving forward.

How can we make an original designer brand get a more solid consumer base? Mao Jihong has his own way, through the shops and activities that others can't imagine, let the "exception" win the hearts of the people, from the cultural level, the consumer's recognition and resonance.

In the form of shops, they insist on 3 forms: ordinary stores, double-sided stores and compound stores.

"Exceptions" believe that women have no shortcomings and only characteristics. Clothing is a medium for expressing personal consciousness and quality.

Insisting on natural and simple material and refusing to use chemical fibre is the mark of "exceptional" brand.

"Exceptions" are also known for their bold flaws. Designer Marco is good at using materials that are environmentally friendly and recyclable, combined with traditional textile and embroidery techniques. This green idea and respect for tradition have won the boundless appreciation of the fashion world.

Providence: adhering to the concept of ecological brand

Brand comment: "TANGY" is an important fashion brand of Shenzhen Liangzi Fashion Industrial Co., Ltd.

Under the guidance of Liang Zi, the founder of the company and director of design, "Providence" regards original design as the soul, and the harmonious concept of "peace, health and beauty" with the essence of Chinese culture, "harmony between man and nature", runs through all aspects of the design and development of Providence.

The brand advocates environmental protection, insists on its own style, and uses a large amount of natural fabrics such as linen, cotton, silk and wool in clothing design, especially the "Canton silk".

As a unique ancient eco-friendly silk treasure in China, it has been on the verge of extinction in the long history.

Liangzi discovered it, protected it, developed it, created it and made it into four seasons fashion.

Over the years, Tianyi Liangzi has always followed an ecological and healthy way of operation, setting up a distinct brand image.

"Tianyi" as the designer of the China International Fashion Week Golden Summit Award brand, is undoubtedly the top in the professional field, and more importantly, the designer's personal reputation and brand awareness match well. It is a designer brand that combines art and commercialization very well.

Yi Chi Hui: an expert in art marketing

Brand review: EACHWAY was founded in 1997 by Zhao Huizhou, the top ten fashion designer in China. It is an original designer dress brand that China used earlier to create its own "multiculturalism" and crossover thinking.

Yi Hui uses the most fashionable and most popular fashion vocabulary to explain the Oriental aesthetic concept and clothing connotation, and explains the Oriental spirit of temperament with the spiritual totem of fish culture, creates intellectual women in fashion, reading women from the spiritual beauty inside and forging the brand style of "natural simplicity, fresh elegance, fashionable taste and atmosphere", bringing people's quality of life improvement and change.

Yi Hui has two key elements of the leading dancers on the two different platforms: market and style. Zhao Huizhou, the chief designer of the brand, is the chief designer of both the power and the idol. Zhou Sheng, the chairman of the brand, is a planner who knows the operation rules of the brand and promotes the art.

Over the years, "Yi Hui" has concentrated on practicing "marriage" between fashion and art in oriental culture. At present, the brand has undoubtedly had immeasurable intangible value.

Bo Tao: high fashion practitioner

Brand review: from the beginning of the brand building in 1993, Bo Tao (BOTAO) paid great attention to establishing its brand image and long-term stable design style.

The sales orientation is mainly based on professional casual wear, and the exquisite production technology constitutes the elegant image of Bo Tao.

Starting from a small enterprise, after more than ten years of arduous pioneering work.

Bo Tao now has 9 branches and 6 factories, producing, operating and selling an area of 50000 square meters, with a staff of over 1000 people.

With the continuous expansion and development of the company, it has formed a group of BOTAO brands, such as the new denim of the BOTAO, the new role of BOTAO, the BOTAO advanced customization, the BOTAO dress uniform and the BOTAO home brand.

Haute couture is the goal of the brand. Its customer orientation is dominated by fashionable women with a deep cultural taste.

In 2000, the Beijing fashion design center was established.

From the unique design concept to the carefully selected fabrics, from the sophisticated production process to the accurate value orientation, "Bo Tao" has been exploring the way of his high fashion.

In the year when "thin waves" took place in the world, no one thought that the "thin wave" which was very successful in commercialization would become the practitioner of Chinese women's wear high fashion.

There are many people who interpret Bo Tao's successful pformation as passive market behavior. However, in the past two years, "Bo Tao" has made people see his design skills in the field of high fashion. Of course, if he can restore the original business spirit of self-confidence, it may be more perfect.

Fragrance: elegant fashion leader

Brand review: "elegance is a fashion attitude". This is the clothing concept advocated by the Vvar me brand. "Fragrant" belief and high quality aesthetics can change women's thinking of life. Elegant way of dressing can enlarge women's pursuit of fashion. "Fragrance" is the preferred clothing brand of contemporary independent women, and is determined to become the leader of "elegant fashion" in women's hearts.

In 2011, Zhang Qing, a designer who stayed in France, founded Vvarme, a senior women's clothing brand. He graduated from the Esmod High School of fashion art in Chengdu, Zhang Qing, who has a unique thinking and design ability for fashion. She founded the "fragrant" brand. The headquarters is set up in the new rising city of China, which is a modern fashion fashion company limited with product R & D, production, marketing and logistics.

"Fragrant" brand has an independent international professional design team, the team will enrich the artistic accumulation and fashion culture all poured into the "fragrant" brand - "we live in the modern city, we are fashionable, elegant, noble city girl.

We miss those lost times, so we are always looking for those retro elements.

We also aspire to embark on the journey, to feel the freedom of feelings. "

Therefore, the international costume culture and art elements from 1950s to 70s are the main source of the "fragrant" brand.