XTEP's Net Profit Increased By 19% To 970 Million Yuan Last Year.

Recently, XTEP International Released 2011 results announcement. The announcement shows that the group's revenue in 2011 was 5 billion 540 million yuan (RMB, the same below), an increase of 24% over the same period last year, and the net profit of the group increased by 19% over the past year, reaching 966 million yuan. Among them, the income of XTEP brand products was about 5 billion 374 million 900 thousand yuan, up 28% over the same period last year. XTEP believes that the profit is mainly due to the expansion of domestic demand in the domestic market, especially the rise of XTEP brand influence and the overall distribution network management.

According to the data, if the income is classified according to the classification of XTEP brand products, clothing is still the main source of XTEP's profits, accounting for 53.2% of the total revenue. Among them, footwear revenue was 2 billion 424 million yuan, an increase of 29.6% over the same period, and clothing revenue was 2 billion 862 million yuan, an increase of 26.1% over the same period last year, and accessories income was 89 million yuan, up 27% over the same period last year.

It is reported that XTEP group has 7596 nationwide. Retail store The flagship store grew to 40. The total sales area increased from 600 thousand square meters the previous year to 700 thousand square meters, an increase of 16.7% over the same period last year. As XTEP faces the mass market, the group's 80% shops are set up in the second tier to the four tier cities, so that it can occupy the most potential cities with the highest growth potential and the fastest growing consumption capacity. This is one of the XTEP brand's successful advantages. XTEP international publicly offered shares in Hongkong in from May 21st to 26th. It was officially listed on the main board of HKEx in June 3rd.

The announcement shows that by the end of 2011, about 70% XTEP retail outlets had been connected to XTEP's national distribution resource system. But because of the competitive pressure in the industry and other sports brands offer huge discounts, XTEP forecast 2012 performance may be affected, XTEP will slow down the expansion of retail channels in 2011.

In addition, the XTEP annual report shows that in 2011, XTEP was in various major markets. Marathon race The promotional activities held during the year successfully created an impressive sales growth of running shoes. In 2012, XTEP will continue to focus on the development of running series, and produce higher quality and more fashionable running shoes and running apparel, and will further expand the product range. XTEP combines the influence of celebrity endorsement stars and naming the southeast pop music list, with its unique fashion, avant-garde, freedom and rebellious "non ordinary feeling", firmly grasp the hearts of young people. From XTEP to become the only partner of the tenth People's Republic of China games, and the exclusive sponsorship right of the ten games Jiangsu, the PLA, Ningxia, Fujian, Xinjiang and other delegations, XTEP has broken the international sports brand monopoly of high-end domestic competitions. In 2006, after sponsoring the ten sports meet, XTEP once again joined hands with CCTV and Jiangsu Sports Bureau to become the only partner of sporting goods in the third national sports Congress and the equipment sponsor of Jiangsu sports delegation.

It is reported that in 2012, XTEP will launch a more comprehensive series of urban products. X-TOP brand Represented by the leisure series and XTEP 1+1 children's clothing, further enter the children's market.