After The Crazy Expansion, The Local Sports Brand Is Facing A New Cycle.

In 2012,

According to the industry analysis, sports brand enterprises are facing not only the homogenization competition pressure of the same industry, but also the extrusion of the leisure industry market.

On the one hand, a large number of low-cost local brands, which have the ability to quickly make up and pfer goods, blossom everywhere. On the other hand, Zara, UNIQLO and other foreign brands bring forth new ideas, all of which create pressure on the local sporting goods industry.

"The Li Ning Co announced that the massive layoffs are only the first Domino, and the layoffs of other sports brands will be drawn up."

Shao Ligang said that 2012 is bound to be a very difficult year for domestic sports brands. Since 2008, the bombs planted by the crazy market expansion of sports brands will explode one by one, and the cold spring of the sports brand has arrived, to see who can get through.

After the crazy expansion, the local sports brand is facing a new cycle.

High premium "foreign brands" Nike, Adidas two giants firmly control the high-end brand of domestic sports.

Under the premise of serious brand homogenization and a large surplus of low-end products, if we want to pass this period safely and have the opportunity to grasp the industry opportunity to rush out of the tight encirclement, I am afraid we still need to return to the track of value innovation.