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    Shishi: The Main Killer Of Footwear Exports

    2012/3/27 10:55:00 12

    Shoe Enterprise Market Order

    Affected by the Spring Festival holiday, the spread of the European debt crisis and the pfer of foreign trade to domestic sales, the volume of footwear exports has declined significantly.

    Reporters yesterday from the Quanzhou inspection and Quarantine Bureau Shishi office was informed that, in the first two months of this year, the office area inspected export shoes and boots 292 batches, the value of goods $1785.1, respectively, down 41.8%, 22.9%.


    Since the beginning of this year, the overall decline of footwear exports has been mainly affected by three unfavorable factors.

    Quanzhou inspection and Quarantine Bureau Shishi Office official pointed out that for export footwear enterprises, the peak of the month before the Spring Festival is the peak of the shipment, the month after the Spring Festival is the adjustment and recovery period, the Spring Festival in 2012 is in late January, and the 2011 spring festival is in early February, this year's production and shipment period is relatively short.

    In addition, the uncertainties and risks of a series of international markets such as the spread of the European debt crisis, the political turmoil in the Middle East, and the slowdown in developing countries caused the global market demand to shrink significantly in 2012, and the orders were significantly reduced.

    At the same time, domestic Jiangxi, Henan and other provinces and overseas Indonesia, Vietnam and other shoe base is the rise of some orders.


    "Some small and medium enterprises appear to reduce or stop production and turn around" bow "development.

    For the domestic market

    The market is also one of the main reasons for the decline in export volume.

    During the interview, reporters learned that

    Raw material

    Rising cost and exchange rate changes make foreign trade enterprises more and more profitable.

    According to statistics from relevant departments, the profit margin of the textile and garment industry in China dropped from 1.48% in 2007 to 0.1% in 2008.

    To this end, many export oriented shoe enterprises have to turn to the domestic market only in order to find vitality.

    A shoemaking enterprise located on snow shoe city has been undertaking foreign orders for a long time, earning a lot of money in the past few years, but since last year, the company has gradually reduced its dependence on foreign trade, and has set up a domestic market department to pfer most of its capital and manpower to the development of the domestic market.

    It is reported that the company has also achieved good results in developing the domestic market, and export and domestic sales have basically become evenly divided.


    "Although the export of footwear in the first two months has been on the decline, the Shishi shoe-making enterprises still have a strong potential and a bright future."

    To help the shoemaking enterprises seize the opportunity and strive for greater profits in the export trade, Quanzhou Shishi Office of the inspection and Quarantine Bureau suggests that enterprises should raise their demand for grades and quantities of footwear products in the Middle East, Africa and Southeast Asia, as well as the improvement of people's living standards. Even if the global economic situation is in a recession, the import volume of footwear products has also maintained a relatively high growth rate. Shoe-making enterprises should increase their research on export markets and actively adjust export markets and directions.

    In addition, compared with Shishi, Guangdong footwear enterprises are affected by RMB appreciation, cost increase and financial crisis, resulting in a large number of shoe factories shutting down production and order outflow, and the unit prices of these orders are all higher. Therefore, the shoe enterprises in the area should seize the opportunity to actively adjust the industrial structure and improve production conditions, so that these high priced orders will be collected.


    Not only that, the industry also suggested that powerful leading enterprises should effectively increase investment in the export of footwear products, and actively develop their own autonomy.

    brand

    Products, and strive to expand the brand's international reputation, giving products a higher value-added, while shoemaking enterprises should be good at finding differences, avoid vicious competition with peers, and make the industry develop well.

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