Imperial Dragon Clothing Market: Respect Oneself Industry &Nbsp; Be Independent

Over the past year, with the superposition of factors such as the price of raw materials, logistics and labor costs, the survival environment of small and medium-sized enterprises has been more difficult, and the prices of textile and clothing products have been uplink.

Under such circumstances, the Guangzhou Yulong clothing market (hereinafter referred to as the imperial dragon) respects itself from its own business and flies against the trend. In 2011, the market and Management The business has successfully achieved structural adjustment and upgrading. The total sales volume has increased substantially in 2010 compared with that of the previous year. A good interaction has been formed between the market and business operators and a breakthrough has been achieved.

Yang Min, deputy general manager of Yulong Property Management Co., Ltd., said that under the circumstance of economic depression, the capture of market demand is particularly important. In the complex economic situation, imperial dragon's exploration of its own position has never stopped. "The choice of clothing operators for channels is ultimately determined by their own needs and growth stages, with absolute mobility. The key to the successful positioning of a professional market is to accurately grasp the market demand points," Yang Min said.

In recent years, continuous upgrading has been achieved. brand Hatching has become the consensus of many professional markets. In this regard, Yang Min said, for brand incubation, the government should play a guiding role, and give policy support, professional market provides a good platform for brand incubation, and joint venture capital agencies and other help to meet the needs of building. Clothing brand The basic conditions needed.

Yulong is a medium and high grade clothing market with larger scale, more standardized management and more transactions in Guangzhou. There are more than 1000 garment enterprises from Guangdong and all over the country. Hong Kong Manufacturers in Taiwan, China and other places. After the opening of the market, it has not been known for half a year, and has jumped into the important position of Guangzhou's clothing market. A good business environment, market sentiment and geographical advantages have repeatedly attracted a large number of smart operators to seize the rent. The occupancy rate of the berths has been up to 100%. Since its opening, the market has been actively seeking innovation and development, focusing on hardware and software upgrading to create a good platform for market brand upgrading.

In the future, the demand for clothing shops in Guangzhou will remain large, but the capacity of the central area of the business circle is saturated, and merchants will gradually develop to the surrounding area.

Businesses need more than just a berth. Instead, they want the market to provide integrated services with integrated product display, marketing planning, creative design, e-commerce and logistics supply. In this regard, Yu Long has begun to try. A multi-functional clothing design building on the east side of the main structure of the dragon is very eye-catching. The operation mode of this high-rise building is unique, and the studio and exhibition hall are integrated. Some units also have residential functions. At the same time, the building also has different conference rooms, a conceptual fashion design exhibition hall, a fashion design exclusive exhibition room and a fashion show stage.

Yulong is part of the 229 costume design garden of Guangzhou creative park. It hopes to attract more and more designer brands to enter the market through the professionalization and professionalization of the market. According to the introduction, the cooperation between Yu Long and the relevant institutions in Guangzhou has attracted university talents and new designers to enter. This cooperation mode provides designers with a low cost business platform and reserves talents and convenience for the brand development of Royal Dragon merchants. The focus is on design, because the core of competition in the future is the market.

In his interview, Yang Min repeatedly stressed that regional brand is not an illusory concept. If Liuhua mineral trading area wants to become "Oriental Paris", it must exert efforts in the field of design and creativity, give full play to Guangdong's design advantages, and create a number of professional clothing markets featuring design and creativity.