Hai Yin Wants To Build Southern China'S First Top Outlets.

It is reported that the hidden rules of the entire electricity supplier industry, led by Jingdong mall, are clearly pointed out: for Chinese businessmen who want to compete in luxury goods, the biggest problem is how to get the support from these big brands.

Shao Jianming, chairman of the company, once revealed its breakthrough capability in Guangzhou, which has been low-key in operation. The chairman of the company told reporters in Nandu when he announced the overall adjustment plan of "another city in Panyu" in March 16th. With the cooperation with Macao rainbow group, Hai Yin has obtained many luxury brand licensing including G UCCI, Am ani, Burberry, Boss, Versace and so on, and will build a high-grade luxury luxury outlets in Guangzhou.

This means that after Beijing and Shanghai, the mature retail mode in Europe and the United States is

Empowerment of scarce resources

"G UCCI, C oach is a direct store run by Chinese companies, while A m ani, B OSS, V ersace and other brands are operated through the regional general agent Macao rainbow group."

Cheung Chi, a Shanghai Based Business Consultancy Co., Ltd., which is responsible for luxury investment, says that unlike other grocery stores that buy overseas through buyers, 90% of the brands of Hai Yin are opened by direct business operators.

The main products of the outlets are off-season, broken codes and defective brand products.

According to the operation rule of luxury enterprises, an average of 10 stores can supply the corresponding quantity of goods to a discount shop.

It's not easy for many orlies to get these discounts.

It is precisely because of the lack of brand investment, the so-called domestic outlets "sell dog meat" many projects, and the failure of the case also abound.

In August 2007, about 700 of Beijing's top clothing Plaza was closed.

In October 2011, the outlets of Ningbo outlets were sealed up and declared bankrupt.

However, the Nandu press survey found that the rainbow group is the largest international brand agent in Macao. There are more than 80 branches in the mainland and Macao, with more than 10 brands, including HugoBoss, Armani, Cartier, Zegna, Burberry and so on. At present, the company is planning to start its listing in Hongkong, and its strength can not be underestimated.

According to Zhang Ji, the goods of Hai Yin outlets will be one quarter to half a season later than the regular price. The price is only 5-7 of the price of the luxury goods, which is equivalent to the 70%. of the duty free shop in Hainan.

Other outlets in Guangdong may be blocked.

At present, there are about 400 stores in China named orter, but from the perspective of business mode, most of them can only be regarded as discount stores and special sales places.

"There is no real senior Shao Jianming in Guangdong now," said Shao Jianming. These discount stores are mostly invested by department stores, and lack of well-known brands.

"Luxury goods have their own price system, in order to avoid the impact on the shops, Oteri J do site in the suburbs, 30-60 minutes away from the urban center."

Huang Huajun, President of the first commercial network, which has conducted many business visits to the retail formats in Europe and the United States, said that in order to attract consumers, it also had large-scale catering and entertainment functions, while Japan's largest Gotemba outlets was built near Tokyo Park in Tokyo.

Reporters learned that the world's largest outlets developers Simon group and Bailian Group signed a memorandum of understanding in early March, the two sides plan to build a "300 extreme" beside the Disney paradise in Shanghai.

Prior to that, the first Beijing Yansha oorlies in the mainland took the lead to test the water in December 2002, and the net profit in 2010 amounted to one hundred million yuan.

Shanghai Bailian Qingpu outlets became profitable in 2009.

"Apart from never discount L V, Hermes and Chanel, the sea seal's outlets include more than 100 well-known brand discount stores both at home and abroad.

It is reported that as of last year, the total consumption of luxury goods in China reached 12 billion 600 million US dollars, which accounted for the 28%. of the global share. Under such popularity, luxury goods owners even had their inventories, but the commodities that were found in outlets were very limited.

If we measure its relationship with the positive store again, it is estimated that these brands will not be authorized to open second discount stores in Guangdong in the next 5 years. This means that before the first home purchase, the orlies project invested by Sanshui and other investors in Guangdong may be ruined and face functional reorganization.