Humen Clothing Enterprises Come To Han Xiu Brand Collectively.

　　 Dongguan More than 80 garment enterprises in the town of Humen jointly rent more than 400 standard booths of the Wuhan International Expo Center, and set up an exhibition that costs about 5 million yuan. However, compared with many exhibitions, this exhibition is quite different.

　　 Clothing for exhibition is not for sale.

"Not to sell on the spot." clothes . Our goal is to display the brand image and enter Wuhan. market " Lin Chaoming, a member of the Humen Town Committee who was led by the delegation, stated it plainly.

That's true. Reporters at the scene, for some consumers who want to buy, Humen garment enterprises staff almost declined. This caused a Wuhan woman to be "unhappy" on the spot: "to earn money for him, they still don't want it."

There are "famous Chinese clothing cities" and "China" in Humen town. Women's wear The name of "famous town" is the representative of "South style clothing". Currently, there are more than 1200 garment enterprises on the scale. Last year, only one garment sales in Humen amounted to 20 billion yuan, which was the 2/3 of the garment industry in Wuhan, and the foreign exchange earning was 400 million US dollars, which was also the 4/5 of Wuhan.

Lin Chaoming said that the clothing industry in Humen has already had the brand advantage to carry out the nationwide market expansion rapidly. This coming to Han is the third large-scale exhibition in Humen garment industry after last year's exhibition in Zhengzhou and Shenyang.

　　 Han style clothing waiting to break through

In the 90s of last century, Wuhan's "Han style clothing" once enjoyed a great reputation in the north and south of the river, but later, it was trapped in the predicament of wholesale volume and low innovation ability. It was gradually left behind by the clothing industry in Hangzhou and other places.

After watching the exhibition yesterday, the chairman of a women's clothing enterprise in Wuhan sighed with emotion: "Humen clothing enterprise group comes to Wuhan, quite a bit of swordsmen movie" door-to-door kick "taste, Han style clothing enterprises need to accelerate the pace of revitalization.

In recent years, a lot of Han style garments have been breaking through in the increasingly fierce competition with Jiangsu, Zhejiang, Guangdong, Hong Kong and Taiwan even overseas brands by expanding product lines, strengthening channel construction and launching high terminal brands.

Liu Shuren, President of Wuhan clothing trade association, believes that the biggest feature of Humen clothing is clear positioning, strong brand awareness and fashion. In contrast, the prominent advantage of Wuhan's clothing industry lies in its large market expansion. Therefore, Han style clothing and Humen clothing can complement each other and have more opportunities for cooperation.

It is understood that between Wuhan and Humen, garment enterprises and shopping malls have signed 10 cooperation projects, and another 20 enterprises have reached a cooperation intention. Most of them are commissioned by Humen clothing enterprises, and Wuhan trade enterprises sell Humen brand clothing in Han Dynasty.