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Development Status Of Humen Garment Industry

2012/3/15 17:21:00 204

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At present,

Humen town

There are more than 1300 garment processing enterprises above Designated Size, employing nearly 300 thousand people, and the annual output of garments is 250 million pieces (sets), with a total sales volume of nearly 20 billion yuan and an export volume of about 400 million dollars.

The apparel industry chain has been extended to high added value. According to incomplete statistics, the output value of garment industry in 2011 is about 17 billion yuan, and the tax revenue is about 1 billion 700 million yuan.

In recent three years, Humen town has invested about 30000000 yuan in the clothing industry every year, which has brought considerable wealth and benefits. The town's revenue increased from 3 billion 872 million yuan in 2008 to 4 billion 594 million yuan in 2011, an increase of 18.65%. The town level disposable income increased from 1 billion 188 million yuan in 2008 to 2 billion 50 million yuan in 2011, an increase of 72.56%.

The town of Humen has now formed a square kilometer of traditional clothing sales outlets.

Fumin commercial building

The Yellow River fashion commercial city, lancaford and Broadway as the center, including 22 large-scale clothing shopping malls, with a total area of about 300 thousand square meters, and a total supply area of about 300000 square meters of garment industry, which is dominated by Humen international cloth market and International Garment Machinery City, has an area of about about 300000 square meters. Initially, a new business circle, which is centered on the export of Guangzhou Shenzhen and Beijing Zhuhai Expressway, has been formed. It includes a series of projects such as fuming business center, Humen fashion innovation center, human and civil air defense engineering, convention and Exhibition Center, private building, bus terminal and so on. It is estimated that the total investment will exceed 10 billion yuan and will become a new business leader in Humen central district.

There are nearly 150 supporting enterprises in Humen, including weaving, finalization, bleaching and dyeing, zipper, embroidery, buttons, accessories and so on. There are more than 40 kinds of clothing consultation, training and promotion agencies, more than 160 kinds of professional logistics, warehousing, distribution and freight companies, and a large number of public service platforms and educational training institutions such as Guangdong Humen clothing and professional testing center, Humen garment technology innovation center, Humen Weiyuan vocational and technical school, Hongkong Clothing Institute (Da Ying) and Humen clothing network.

On the whole, the garment industry in Humen has formed a garment industrial structure network and a better industrial chain from the integration of talents, equipment, design, production, marketing, matching and service.

The town has accumulated 1 well-known trademarks in China, 3 famous brand products in China, 11 famous trademarks in Guangdong, 13 famous brands in Guangdong, and successfully registered the regional brand of "Humen clothing". It has been selected as the ten largest industrial cluster in the annual list of China's textile and garment industry. It has won the provincial and municipal garment industry upgrading demonstration area and key supporting industrial clusters, and has been listed as the key development target of the national science and Technology Ministry's Torch Program.

From the perspective of clothing style, Humen garments are regarded as "

Southern style clothing

The design of the costume is inspired by the sky, the earth and the ocean. The material is light and thin, and the color is focused on the bright colors of the blue sky, clear water and green trees of the south. The style and style closely follow the fashion of Hongkong, Korea, Japan and Europe. At the same time, it emphasizes the south of the Five Ridges style and the charm of the south Guangdong waterfront. It is a style of self styled, highlighting the charm of fashion and leisure.

From the perspective of product structure, it is mainly fashionable women's wear and casual wear.

After more than 20 years of development, Humen clothing brand has gone out of the road of "no card OEM - brand creation".

There are more than 5000 registered trademarks of Humen garment manufacturers at home and abroad.

Since the first China (Humen) International Clothing Fair launched the top seven brands of Humen clothing in 1996, the clothing trade fair has nurtured more than 80 clothing brands with YISHION, Song Ying, Yi Min, Yi Xun, fox fairy and Yi Yun er.

Humen's clothing brand strategy has also achieved some success. A "Pyramid" brand creation structure has gradually taken shape. The three tier echelons of "regional brand to Guangdong famous brand to national brand" have positioned Humen as a regional brand aggregation center.

In recent years, Humen has intensified the outward expansion of clothing, and the government has fully supported the development of the garment industry.

Since 2010, the government has chosen a provincial capital city to run exhibitions every year. Besides the Humen clothing trade fair, it has set up a new trade platform to help Humen enterprises expand the domestic market, and has focused on the development strategy of Humen's "one city, three systems and five straps" in the next five years. The aim is to build Binhai International Shopping Mall, build a prosperous and strong Humen, and plan for implementation, resource utilization and development linkage, and promote the leaping development of economic construction, urban construction, cultural construction, social construction and Party building.

It will help Humen enterprises to develop important domestic markets, seek opportunities for industrial development, and open up cooperation and exchanges between Humen and the mainland's sales market.

In the next five years,

Humen

From the three aspects of the high-end industrial system, the high-tech industry driven and the high efficiency of industrial radiation, we should constantly accelerate the structural adjustment, upgrading and pformation and agglomeration radiation of the garment industry system, so as to achieve the leap from economic importance to industrial heights in Humen's economic construction.