Strength And Brand Adversity Break Out &Nbsp; New Brand Charm Highlights.

Current

Magnificent, mature and steady, free and easy, artistic temperament...

Multi angle male masculine E1 men's hall, with the theme of "you have me in CHIC20", attracts a large number of large scale and market competitive brands to participate in it. It brings together the most powerful men's clothing brands and business casual brands in China, and shows the achievements of China's men's clothing industry for 20 years.

The vibrant E2 Pavilion sports / leisure wear exhibition area occupies 11000 square meters. With the theme of "freedom from me", 4 special districts, namely "classic leisure", "dynamic fashion", "fashion outdoor" and "fashion cowboy", are displayed, displaying classic mainstream casual wear, and also introducing street fashion, cowboy and fashion outdoor brand.

The exhibition area will show the fashion lifestyle and healthy lifestyle of the mainstream consumer groups.

The classic style casual wear brand such as Bin Bao and Viske will still be strong this year.

Wafi Geg (Fairwhale Shake), JIM (S), DUSTY and other young trend brands are booming, especially in the field of leisure wear, "giant" Metersbonwe will bring its outstanding brand to E2 Pavilion, whether it is TAGLINE positioning the fashion city series, or the children's brand MooMoo full of imagination. It will show the mode of "passing through" single brand to brand group development.

CHIC's old friends such as Bin Nu, 3543 and so on, this time also appeared in full dress, bringing fresh experience to casual wear exhibition area.

It is worth mentioning that the brand development of Fujian is strong, and the styles of brands such as WOLF ZONE and Gao Er Pu will focus on conveying the culture and lifestyle of the brand.

Compared with the Magnificent Men's wear exhibition area and the lively exhibition area of casual wear, the women's clothing exhibition area occupying two exhibition halls of W3 and W4 is even more dazzling.

The exhibition area of 23 thousand square meters of women's Wear Exhibition Hall accommodates more than 100 women's clothing brands. The theme is "Metamorphosis", which is destined to change through self.

Mature women's clothing, Shao Shunv clothing, underwear and other categories of exhibition areas, hand in hand with the mainstream brands and cutting-edge brands on the market to the industry to convey the new trend of women's clothing industry, but also will lead the industry to re-examine the new value of women's clothing brand.

Shlang, from Shandong, will shine in 2011. This year, it will continue to carry many legendary brands such as shoshan, Mei Teng, GOGIRL, masterpieces and so on. M·SUYA, which focuses on women's pants for eighteen years, is not only an expert and leader in women's trousers, but will also play a leading role in 2012.

The international trend Seeyourstory/ dress, as the largest exhibitors in the 2012 women's wear area, brings the surprise trend of the MIX mix and match. SIU, otiff, eighteen ladies square, Hello Kitty and other less ladies dress brands will deduce women's fashion of different styles. Designer brand, Jill and Tian Yi TANGY are assembled in the women's wear exhibition area, trying to develop a fashion layout belonging to the designer's brand, and deduce the commercialization of designer brand.

And Han Cai, small nurses and other familiar underwear brand, will be naturalistic, cultural connotation, functional design and other new fashion feeling will conquer the hearts of beautiful women.

The aggregation of multiple baby brands form a unique strength in the women's wear exhibition area.

As the leading brand of Chinese maternity dress, with the influence of spokesperson, UKI has launched the sister brand "happy" (UKI) with a clear and lovely style and has introduced a more high-end Italy maternity dress brand Pietro Brunelli for the Chinese market.

At the same time, children's wear exhibition reflects the explosive growth of children's wear brands in recent years.

From the initial small-scale workshop production mode to the group oriented production mode that gradually leads to the brand LED market, China's children's clothing industry is becoming a hot spot in the apparel industry in the increasingly mature development process.

On CHIC2012, children's wear will become another focus of China's clothing industry.

With the theme of "FLY WITH ME! Flying over the future", the children's life hall will continue to focus on eight major features, including Dr. frog, parkland, red and yellow blue, piglet, King Tong Wang, Mamie Marka, Tao Di, pencil club, ugly, di Bei, Bei Bei Kingdom, San Dian Shui and more than 100 famous brands participating in CHIC.

In recent years, a lot of adult clothing brands have been breaking through in the predicament, "crossing" to the field of children's wear.

In 2012, 361 degree, Anta, Barbara and other children's wear brands with adult wear brand background continued to exert their strength in CHIC.

The brand of children's clothing represented by such brands as doctor frog and green box not only runs through the traditional mode, opens up a successful e-commerce channel, but also finds its own brand "DNA".

During the period of CHIC2012, children's wear hall will organize many colorful theme activities including fashionable children's wear, high-quality exhibition electronic display wall, thumb's dream carousel, doll's mobilization, children's creative exhibition, cartoon brand steel plastic art exhibition and so on.

CHIC2012's E3 leather leather and feather exhibition area will focus on "encounter". It will focus more than 120 brands of high-end leather and fur garments from home and abroad. Xinji, Haining, Guangdong and other industrial clusters will participate in the exhibition.

The warm winter of 2011 brought a lot of pressure to the survival of the down jacket brand. The rising cost of raw materials and labor has made the survival environment of the down jacket industry more urgent.

The down jacket brand is seeking self breakthroughs and breakthroughs.

Bosideng introduces "autumn feather" and "spinning memory" series, from the perspective of fashion design and innovation technology to deal with the situation positively, and explores the survival way for many down jacket brands.

In the exhibition area with nearly 9000 square meters of leather and fur, we will focus on China's fur leading brands such as Yuan long, Xi man and snow leopard, and collect excellent brands from industrial clusters such as Xinji, Haining and so on.

The Turkey brand Emiliano Zapata brings the original design of Turkey style, and the audience will experience its exotic flavor.

In the down area with an exhibition area of about 3000 square meters, icy and other famous brands will shine as always. But Gep, Dong Long, Dong Shang and other emerging brands with great market potential and fashionable style will set up a brand image on the stage of CHIC, so as to further grasp business opportunities.

In addition, Japan's down jacket brand Longding Nagoya has also brought an international flavor to the E3 down exhibition area.

In order to cooperate with CHIC 20th anniversary series activities, a campaign called "encounter" will also be staged at the E3 hall. The event will show the fashion of leather, fur, feather and other garments in the form of images.

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature.

CHIC has given more attention and support to the designer brand, which is increasingly favored by the market.

Located in the W4 Pavilion, the designer corridor with the theme of "crossing FIND NEW ENERGY" has a clear aim, and everything we can do for the rise of Chinese designers' strength.

CHIC2012 will organize excellent designers' works display, on-site clothing production process display and designer salon and many other activities to show the unique style of designer brand.

Wu Xuewei, Wu Xuekai, Yu Zhijie, Qiu Zihao, Chen Yehuai and other designers will be creative inspiration in the forefront of CHIC.

Shanghai design and Trade Promotion Center, China Textile Design Center, France new fashion international institutions and other design institutions also appeared on CHIC as scheduled.

CHIC2012 Boutique Dress area is located in E6 and E7 hall. Colorful brands and colorful activities will show the unique style of the clothing industry.

A&i, Han Gong Yu Long, Cai Wo, Hua Si Yu BLOSSOM, NFS GUI clan, SANTA BARBARA POLO & RACQUET CLUB, Mercer Meihua and other brands are actively involved. The jewelry exhibition area will display the cabinet in public area with the boutique products of the exhibitors, displaying the new and environmentally-friendly, fashionable and elegant and colorful expression of the clothing and accessories.

To provide a one-stop service to exhibitors and escort the technological level of the domestic garment industry, E7 will open up 1500 square meters of clothing resources exhibition area.

At that time, the clothes and model enterprises such as Ji Qi, Shanghai Chuan FA and Pingyang Gao Ren, the nine software companies, such as the first tier, the selling state, and the garment accessories enterprises such as Mai Lida and Weixing, will be displayed in this area.